The Painted Word

  Tom Wolfe is the author of a dozen books, among them such contemporary classics as The Electric Kool-Aid Acid Test, The Bonfire of the Vanities, and I Am Charlotte Simmons. He lives in New York City.

  ALSO BY TOM WOLFE

  The Kandy-Kolored Tangerine-Flake Streamline Baby

  The Pump House Gang

  The Electric Kool-Aid Acid Test

  Radical Chic & Mau-Mauing the Flak Catchers

  Mauve Gloves & Madmen, Clutter & Vine

  The Right Stuff

  In Our Time

  From Bauhaus to Our House

  The Bonfire of the Vanities

  A Man in Full

  Hooking Up

  I Am Charlotte Simmons

  THE PAINTED WORD

  Tom Wolfe

  P I C A D O R

  FARRAR, STRAUS AND GIROUX • NEW YORK

  This edition contains the complete text of the original hardcover edition.

  NOT ONE WORD HAS BEEN OMITTED.

  THE PAINTED WORD. Copyright © 1975 by Tom Wolfe. All rights reserved. Printed in the United States of America. For information, address Picador, 175 Fifth Avenue, New York, N.Y. 10010.

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  Original line drawings at chapter openings by Tom Wolfe

  Design by Gregory P. Collins

  ISBN-13: 978-0-312-42758-0

  ISBN-10: 0-312-42758-1

  First published in the United States by Farrar, Straus and Giroux

  First Picador Edition: October 2008

  10 9 8 7 6 5 4 3 2 1

  PEOPLE DON’T READ THE MORNING NEWSPAPER, MARSHALL McLuhan once said, they slip into it like a warm bath. Too true, Marshall! Imagine being in New York City on the morning of Sunday, April 28, 1974, like I was, slipping into that great public bath, that vat, that spa, that regional physiotherapy tank, that White Sulphur Springs, that Marienbad, that Ganges, that River Jordan for a million souls which is the Sunday New York Times. Soon I was submerged, weightless, suspended in the tepid depths of the thing, in Arts & Leisure, Section 2, page 19, in a state of perfect sensory deprivation, when all at once an extraordinary thing happened:

  I noticed something!

  Yet another clam-broth-colored current had begun to roll over me, as warm and predictable as the Gulf Stream … a review, it was, by the Times’s dean of the arts, Hilton Kramer, of an exhibition at Yale University of “Seven Realists,” seven realistic painters … when I was jerked alert by the following:

  “Realism does not lack its partisans, but it does rather conspicuously lack a persuasive theory. And given the nature of our intellectual commerce with works of art, to lack a persuasive theory is to lack something crucial—the means by which our experience of individual works is joined to our understanding of the values they signify.”

  Now, you may say, My God, man! You woke up over that? You forsook your blissful coma over a mere swell in the sea of words?

  But I knew what I was looking at. I realized that without making the slightest effort I had come upon one of those utterances in search of which psychoanalysts and State Department monitors of the Moscow or Belgrade press are willing to endure a lifetime of tedium: namely, the seemingly innocuous obiter dicta, the words in passing, that give the game away.

  What I saw before me was the critic-in-chief of The New York Times saying: In looking at a painting today, “to lack a persuasive theory is to lack something crucial.” I read it again. It didn’t say “something helpful” or “enriching” or even “extremely valuable.” No, the word was crucial.

  In short: frankly, these days, without a theory to go with it, I can’t see a painting.

  Jean François Millet, The Sower (1850-51). At the time Millet was considered something of a rip, because he painted such Low Rent folk. Only later was this called “literary” or “narrative” art

  Then and there I experienced a flash known as the Aha! phenomenon, and the buried life of contemporary art was revealed to me for the first time. The fogs lifted! The clouds passed! The motes, scales, conjunctival bloodshots, and Murine agonies fell away!

  All these years, along with countless kindred souls, I am certain, I had made my way into the galleries of Upper Madison and Lower Soho and the Art Gildo Midway of Fifty-seventh Street, and into the museums, into the Modern, the Whitney, and the Guggenheim, the Bastard Bauhaus, the New Brutalist, and the Fountainhead Baroque, into the lowliest storefront churches and grandest Robber Baronial temples of Modernism. All these years I, like so many others, had stood in front of a thousand, two thousand, God-knows-how-many thousand Pollocks, de Koonings, Newmans, Nolands, Rothkos, Rauschenbergs, Judds, Johnses, Olitskis, Louises, Stills, Franz Klines, Frankenthalers, Kellys, and Frank Stellas, now squinting, now popping the eye sockets open, now drawing back, now moving closer—waiting, waiting, forever waiting for … it… for it to come into focus, namely, the visual reward (for so much effort) which must be there, which everyone (tout le monde) knew to be there—waiting for something to radiate directly from the paintings on these invariably pure white walls, in this room, in this moment, into my own optic chiasma. All these years, in short, I had assumed that in art, if nowhere else, seeing is believing. Well—how very shortsighted! Now, at last, on April 28, 1974, I could see. I had gotten it backward all along. Not “seeing is believing,” you ninny, but “believing is seeing,” for Modern Art has become completely literary: the paintings and other works exist only to illustrate the text.

  Like most sudden revelations, this one left me dizzy. How could such a thing be? How could Modern Art be literary? As every art-history student is told, the Modern movement began about 1900 with a complete rejection of the literary nature of academic art, meaning the sort of realistic art which originated in the Renaissance and which the various national academies still held up as the last word.

  Literary became a code word for all that seemed hopelessly retrograde about realistic art. It probably referred originally to the way nineteenth-century painters liked to paint scenes straight from literature, such as Sir John Everett Millais’s rendition of Hamlet’s intended, Ophelia, floating dead (on her back) with a bouquet of wildflowers in her death grip. In time, literary came to refer to realistic painting in general. The idea was that half the power of a realistic painting comes not from the artist but from the sentiments the viewer hauls along to it, like so much mental baggage. According to this theory, the museum-going public’s love of, say, Jean François Millet’s The Sower has little to do with Millet’s talent and everything to do with people’s sentimental notions about The Sturdy Yeoman. They make up a little story about him.

  Georges Braque, Houses at l’Estaque (1908). But not really houses, said Braque; rather, a certain arrangement of colors and forms on a canvas. (“Little cubes,” said Matisse to the critic Louis Vauxcelles, who called Braque’s new style “Cubism,” thinking it a prize put-down.) The Theory starts here

  What was the opposite of literary painting? Why, l’art pour l’art, form for the sake of form, color for the sake of color. In Europe before 1914, artists invented Modern styles with fanatic energy—Fauvism, Futurism, Cubism, Expressionism, Orphism, Suprematism, Vorticism—but everybody shared the same premise: henceforth, one doesn’t paint “about anything, my dear aunt,” to borrow a line from a famous Punch cartoon. One just paints. Art should no longer be a mirror held up to man or nature. A painting should compel the viewer to see it for what it is: a certain arrangement of colors and forms on a canvas.

  Artists pitched in to help make theo
ry. They loved it, in fact. Georges Braque, the painter for whose work the word Cubism was coined, was a great formulator of precepts:

  “The painter thinks in forms and colors. The aim is not to reconstitute an anecdotal fact but to constitute a pictorial fact.”

  Today this notion, this protest—which it was when Braque said it—has become a piece of orthodoxy. Artists repeat it endlessly, with conviction. As the Minimal Art movement came into its own in 1966, Frank Stella was saying it again:

  “My painting is based on the fact that only what can be seen there is there. It really is an object… What you see is what you see.”

  Such emphasis, such certainty! What a head of steam—what patriotism an idea can build up in three-quarters of a century! In any event, so began Modern Art and so began the modern art of Art Theory. Braque, like Frank Stella, loved theory; but for Braque, who was a Montmartre boho* of the primitive sort, art came first. You can be sure the poor fellow never dreamed that during his own lifetime that order would be reversed.

  * Twentieth-century American slang for bohemian; obverse of hobo.

  Contents

  Chapter 1: The Apache Dance

  Chapter 2: The Public is Not Invited (And Never Has Been)

  Chapter 3: Le Tout New York on a Cubist Horse

  Chapter 4: Greenberg, Rosenberg & Flat

  Chapter 5: Hello, Steinburg (Goodbye, Greenberg) (You, too, Rosenberg) (Joy Returns to Cultureburg)

  Chapter 6: Up the Fundamental Aperture

  Epilogue

  ONE

  The Apache Dance

  Hot off the Carey airport bus, looking for lofts

  ALL THE MAJOR MODERN MOVEMENTS EXCEPT FOR DE STIJL, Dada, Constructivism, and Surrealism began before the First World War, and yet they all seem to come out of the 1920s. Why? Because it was in the 1920s that Modern Art achieved social chic in Paris, London, Berlin, and New York. Smart people talked about it, wrote about it, enthused over it, and borrowed from it. Borrowed from it, as I say; Modern Art achieved the ultimate social acceptance: interior decorators did knock-offs of it in Belgravia and the sixteenth arrondissement.

  Things like knock-off specialists, money, publicity, the smart set, and Le Chic shouldn’t count in the history of art, as we all know—but, thanks to the artists themselves, they do. Art and fashion are a two-backed beast today; the artists can yell at fashion, but they can’t move out ahead. That has come about as follows:

  By 1900 the artist’s arena—the place where he seeks honor, glory, ease, Success—had shifted twice. In seventeenth-century Europe the artist was literally, and also psychologically, the house guest of the nobility and the royal court (except in Holland); fine art and court art were one and the same. In the eighteenth century the scene shifted to the salons, in the homes of the wealthy bourgeoisie as well as those of aristocrats, where Culture-minded members of the upper classes held regular meetings with selected artists and writers. The artist was still the Gentleman, not yet the Genius. After the French Revolution, artists began to leave the salons and join cénacles, which were fraternities of like-minded souls huddled at some place like the Café Guerbois rather than a town house; around some romantic figure, an artist rather than a socialite, someone like Victor Hugo, Charles Nodier, Théophile Gautier, or, later, Edouard Manet. What held the cénacles together was that merry battle spirit we have all come to know and love: épatez la bourgeoisie, shock the middle class. With Gautier’s cénacle especially … with Gautier’s own red vests, black scarves, crazy hats, outrageous pronouncements, huge thirsts, and ravenous groin … the modern picture of The Artist began to form: the poor but free spirit, plebeian but aspiring only to be classless, to cut himself forever free from the bonds of the greedy and hypocritical bourgeoisie, to be whatever the fat burghers feared most, to cross the line wherever they drew it, to look at the world in a way they couldn’t see, to be high, live low, stay young forever—in short, to be the bohemian.

  By 1900 and the era of Picasso, Braque & Co., the modern game of Success in Art was pretty well set. As a painter or sculptor the artist would do work that baffled or subverted the cozy bourgeois vision of reality. As an individual—well, that was a bit more complex. As a bohemian, the artist had now left the salons of the upper classes—but he had not left their world. For getting away from the bourgeoisie there’s nothing like packing up your paints and easel and heading for Tahiti, or even Brittany, which was Gauguin’s first stop. But who else even got as far as Brittany? Nobody. The rest got no farther than the heights of Montmartre and Montparnasse, which are what?—perhaps two miles from the Champs Elysées. Likewise in the United States: believe me, you can get all the tubes of Winsor & Newton paint you want in Cincinnati, but the artists keep migrating to New York all the same … You can see them six days a week … hot off the Carey airport bus, lined up in front of the real-estate office on Broome Street in their identical blue jeans, gum boots, and quilted Long March jackets … looking, of course, for the inevitable Loft…

  No, somehow the artist wanted to remain within walking distance … He took up quarters just around the corner from … le monde, the social sphere described so well by Balzac, the milieu of those who find it important to be in fashion, the orbit of those aristocrats, wealthy bourgeois, publishers, writers, journalists, impresarios, performers, who wish to be “where things happen,” the glamorous but small world of that creation of the nineteenth-century metropolis, tout le monde, Everybody, as in “Everybody says” … the smart set, in a phrase … “smart,” with its overtones of cultivation as well as cynicism.

  The ambitious artist, the artist who wanted Success, now had to do a bit of psychological double-tracking. Consciously he had to dedicate himself to the antibourgeois values of the cénacles of whatever sort, to bohemia, to the Bloomsbury life, the Left Bank life, the Lower Broadway Loft life, to the sacred squalor of it all, to the grim silhouette of the black Reo rig Lower Manhattan truck-route internal-combustion granules that were already standing an eighth of an inch thick on the poisoned roach carcasses atop the electric hot-plate burner by the time you got up for breakfast… Not only that, he had to dedicate himself to the quirky god Avant-Garde. He had to keep one devout eye peeled for the new edge on the blade of the wedge of the head on the latest pick thrust of the newest exploratory probe of this fall’s avant-garde Breakthrough of the Century … all this in order to make it, to be noticed, to be counted, within the community of artists themselves. What is more, he had to be sincere about it. At the same time he had to keep his other eye cocked to see if anyone in le monde was watching. Have they noticed me yet? Have they even noticed the new style (that me and my friends are working in)? Don’t they even know about Tensionism (or Slice Art or Niho or Innerism or Dimensional Creamo or whatever)? (Hello, out there!) … because as every artist knew in his heart of hearts, no matter how many times he tried to close his eyes and pretend otherwise (History! History!—where is thy salve?), Success was real only when it was success within le monde.

  Ronald Searle, La Vie de Bohème

  He could close his eyes and try to believe that all that mattered was that he knew his work was great… and that other artists respected it… and that History would surely record his achievements … but deep down he knew he was lying to himself. I want to be a Name, goddamn it!—at least that, a name, a name on the lips of the museum curators, gallery owners, COLLECTORS, patrons, board members, committee members, Culture hostesses, and their attendant intellectuals and journalists and their Time and Newsweek—all right!—even that!—Time and Newsweek—Oh yes! (ask the shades of Jackson Pollock and Mark Rothko!)—even the goddamned journalists!

  During the 1960s this entire process by which le monde, the culturati, scout bohemia and tap the young artist for Success was acted out in the most graphic way. Early each spring, two emissaries from the Museum of Modern Art, Alfred Barr and Dorothy Miller, would head downtown from the Museum on West Fifty-third Street, down to Saint Marks Place, Little Italy, Broome Street an
d environs, and tour the loft studios of known artists and unknowns alike, looking at everything, talking to one and all, trying to get a line on what was new and significant in order to put together a show in the fall … and, well, I mean, my God—from the moment the two of them stepped out on Fifty-third Street to grab a cab, some sort of boho radar began to record their sortie … They’re coming! … And rolling across Lower Manhattan, like the Cosmic Pulse of the theosophists, would be a unitary heartbeat:

  Pick me pick me pick me pick me pick me pick me pick me … O damnable Uptown!

  By all means, deny it if asked!—what one knows, in one’s cheating heart, and what one says are two different things!

  So it was that the art mating ritual developed early in the century—in Paris, in Rome, in London, Berlin, Munich, Vienna, and, not too long afterward, in New York. As we’ve just seen, the ritual has two phases:

  (1) The Boho Dance, in which the artist shows his stuff within the circles, coteries, movements, isms, of the home neighborhood, bohemia itself, as if he doesn’t care about anything else; as if, in fact, he has a knife in his teeth against the fashionable world uptown.

  Gustave Doré. The Boho Dance

  (2) The Consummation, in which culturati from that very same world, le monde, scout the various new movements and new artists of bohemia, select those who seem the most exciting, original, important, by whatever standards—and shower them with all the rewards of celebrity.

  By the First World War the process was already like what in the Paris clip joints of the day was known as an apache dance. The artist was like the female in the act, stamping her feet, yelling defiance one moment, feigning indifference the next, resisting the advances of her pursuer with absolute contempt … more thrashing about … more rake-a-cheek fury … more yelling and carrying on … until finally with one last mighty and marvelously ambiguous shriek—pain! ecstasy!—she submits … Paff paff paff paff paff … How you do it, my boy! … and the house lights rise and Everyone, tout le monde, applauds …