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    Correlated


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      A PERIGEE BOOK

      Published by the Penguin Group

      Penguin Group (USA) LLC

      375 Hudson Street, New York, New York 10014

      USA • Canada • UK • Ireland • Australia • New Zealand • India • South Africa • China

      penguin.com

      A Penguin Random House Company

      CORRELATED

      Copyright © 2014 by Shaun Gallagher

      Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

      PERIGEE is a registered trademark of Penguin Group (USA) LLC.

      The “P” design is a trademark belonging to Penguin Group (USA) LLC.

      eBook ISBN: 978-1-101-59970-9

      An application to catalog this book has been submitted to the Library of Congress.

      First edition: July 2014

      While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

      Most Perigee books are available at special quantity discounts for bulk purchases for sales promotions, premiums, fund-raising, or educational use. Special books, or book excerpts, can also be created to fit specific needs. For details, write: Special.Markets@us.penguingroup.com.

      Version_1

      To all those who have joined in the fun at Correlated.org.

      TOPICS

      TITLE PAGE

      COPYRIGHT

      DEDICATION

      INTRODUCTION

      ’80s Music

      AAA (The Auto Club)

      Absent-Mindedness

      Adam and Eve

      Air Freshener

      Aisle Seat vs. Window Seat

      Aliens

      All-Nighters

      Bananas

      Best Friends

      Big Government vs. Big Business

      Black Friday

      Blind Dates

      Blind vs. Deaf

      Blood

      Body Piercings

      Bowling Skills

      Boycotting

      Braces

      Breast Implants

      Broken Bones

      Bruising

      Bumper Stickers

      Burping at Will

      Bury vs. Flush

      Business Cards

      Camping

      Cat Lovers

      Cheating

      Checkers vs. Chess

      Chef vs. Maid

      Chicken Pox

      Chiropractic Patients

      Classical Music

      Cola Discernment

      Cold Weather

      Cologne/Perfume

      Corn on the Cob

      Country Music

      Court Testimony

      Credit Cards

      Credit Union Members

      Cremation Hesitation

      Cruises

      Crying and Cursing

      Cursive

      Death Penalty

      Decision Making

      Deep-Dish Pizza

      Diaries

      Dodge Ball vs. Kickball

      Donating Blood

      Double-Jointedness

      Emergency Vehicles

      Exclamation Points

      Exercise Habits

      Extroverts

      Eyesight

      Fainting

      Fan Mail

      Filtered Water

      Fistfights

      Flag Burning

      Flossing

      Foreign Accents

      Fraternities and Sororities

      Glow Bowling

      Going Dutch

      Good Dancers

      Good Singers

      Grapes

      Greeting Cards

      Guacamole

      Hair Dyeing

      Handwriting

      Horoscopes

      Horror Movies

      HTML Comprehension

      iPods/iPads

      Jugglers

      Jury Duty

      LA vs. NYC

      Lactose Intolerance

      Lady Gaga Fans

      Landlines

      Left Handers

      Lemons vs. Limes

      Leno vs. Letterman

      Licorice

      Losing One’s Appetite

      Macs vs. PCs

      Manual Transmission

      Marijuana

      Married People

      Mayonnaise

      Moonwalking

      Multilingualism

      Mushrooms

      Music Videos

      Mustaches

      Nail Biting

      Neckties

      Neighbors

      Nirvana

      Noncarbonated Beverages

      Non-College Graduates

      Nonfiction Lovers

      Noses

      Older Siblings

      On the Radio

      Organ Donors

      Origami

      Pants

      Parents

      Passwords

      People Who Dine Out Frequently

      Pepsi vs. Coke

      Pessimists

      Pet Allergies

      Philadelphia

      Piano Players

      Pie vs. Cake

      Poetry

      Poets

      Private School

      Privilege vs. Ambition

      Professional Wrestling

      Public Speaking

      Restaurants and Bars

      Roller Coasters

      Rolling Rs

      Sandwiches

      Scouts

      Sea-Monkeys

      Security vs. Liberty

      Sense of Direction

      Shower Time

      Single-Sex Schools

      Skiers

      Skydiving

      Slash vs. the Edge

      Sleep Position

      Smokers

      Sneaking In

      Soda vs. Pop

      South Park vs. The Simpsons

      Speeding Tickets

      Spelling

      Spicy Food

      Spiders vs. Snakes

      Step-Parents

      Stringed Instruments

      Subjective Morality

      Surfers

      Sushi

      Sweet Snacks

      Tactfulness

      Tattoos

      Tea Drinkers

      Teachers

      Texting

      Theists

      Thin People

      Tic-Tac-Toe

      Time Travel

      Tipping a Server

      Toilet Paper

      Tongue Dexterity

      Touch Typing

      TV in the Bedroom

      Unemployment

      Vegetarians

      Video Games

      Volunteerism

      Voting

      White Noise

      Wisdom Teeth

      Women

      Work Less vs. Earn
    More

      World War III

      Yoga

      Zombie Victims

      ACKNOWLEDGMENTS

      ABOUT THE AUTHOR

      INTRODUCTION

      If you’ve ever wondered whether iPod owners are more likely to stir their drinks counterclockwise, whether nonfiction lovers are more likely to have a positive opinion about France, or whether tea drinkers are more likely to prefer mechanical pencils, then this is the book for you!

      The data that underpin the statistics you’ll find in this book come from Correlated.org, a website devoted to uncovering surprising correlations between seemingly unrelated things.

      Each day, a new poll question is posted on the site, and at the end of the day, the poll responses are tallied up and compared with the results of every previous poll to find the two responses with the strongest correlation.

      For this book, I’ve taken Correlated.org’s large data set—1,089,173 poll responses from 36,305 respondents—and generated all-new statistics in which the results of each poll were compared not only with previous polls but with the entirety of the available data. For the 182 topics chosen for inclusion in the book, the median sample size was 2,290 and the mean sample size was 2,222.

      Although the statistics in this book are all based on real data, the methodology by which the correlations are generated is not intended to stand up to professional scrutiny. (In fact, it would probably make a professional statistician weep.) Rather, the correlations are intended to be amusing and thought provoking, and to illustrate some of the absurdities that result when you ignore tricky concepts such as confounding variables or the multiple-testing problem.

      I hope you enjoy the surprising statistics presented here, and I hope you’ll join the thousands of others who help generate new correlations by contributing to Correlated.org.

      ’80s Music

      40% of people have boycotted a company.

      But among those who consider music from the ’80s to be oldies, 52% have boycotted a company.

      ----------------

      53% of people are Foo Fighters fans.

      But among those who consider music from the ’80s to be oldies, only 41% are Foo Fighters fans.

      ----------------

      70% of people are adept at using chopsticks.

      But among those who consider music from the ’80s to be oldies, only 58% are adept at using chopsticks.

      DOUBLE PLAY

      You’re extremely likely to consider music from the ’80s to be oldies if you both:

      always wash your hands after using a public restroom

      prefer Jake Gyllenhaal’s movies to Maggie Gyllenhaal’s

      NO CORRELATION

      People who consider music from the ’80s to be oldies are almost exactly as likely as the average person to:

      have been involved in student government

      dislike honey-mustard sauce

      have a nine-to-five type of job

      AAA (The Auto Club)

      38% of people have had a poison ivy rash.

      But among those who belong to AAA, 54% have had a poison ivy rash.

      ----------------

      77% of people say that if a person dislikes them, it’s generally because they don’t know “the real me.”

      But among those who belong to AAA, 89% say that if a person dislikes them, it’s generally because they don’t know “the real me.”

      ----------------

      29% of people have visited a chiropractor.

      But among those who belong to AAA, 40% have visited a chiropractor.

      DOUBLE PLAY

      You’re extremely likely to belong to AAA if you both:

      prefer a hot breakfast over a cold breakfast

      consider yourself more generous than the average person

      NO CORRELATION

      People who belong to AAA are almost exactly as likely as the average person to:

      prefer Google Chrome as their browser

      say they’d agree to work a midnight-to-8-a.m. shift for the next 10 years if the pay were $1 million a year

      have never had asthma

      Absent-Mindedness

      25% of people say they are better at punctuality than punctuation.

      But among those who wouldn’t describe themselves as absent-minded, 38% say they are better at punctuality than punctuation.

      ----------------

      32% of people say they had a negative first impression of Pope Francis.

      But among those who wouldn’t describe themselves as absent-minded, 44% had a negative first impression of Pope Francis.

      ----------------

      42% of people regularly eat yogurt.

      But among those who wouldn’t describe themselves as absent-minded, 52% regularly eat yogurt.

      DOUBLE PLAY

      You’re extremely likely to say you aren’t absent-minded if you both:

      aren’t a coward

      think clowns are fun

      NO CORRELATION

      People who wouldn’t describe themselves as absent-minded are almost exactly as likely as the average person to:

      say the city where they live is more important than the job they do

      keep it a secret if they found out they had only six months to live

      have participated in an eating contest

      Adam and Eve

      38% of people ascend the stairs two at a time.

      But among those who don’t think Adam and Eve had belly buttons, 50% ascend the stairs two at a time.

      ----------------

      36% of people dislike sideburns.

      But among those who don’t think Adam and Eve had belly buttons, 48% dislike sideburns.

      ----------------

      49% of people prefer Steven over Stephen.

      But among those who don’t think Adam and Eve had belly buttons, 60% prefer Steven over Stephen.

      DOUBLE PLAY

      You’re extremely likely to think that Adam and Eve didn’t have belly buttons if you both:

      find Australians sexy

      are not a fan of Coldplay

      NO CORRELATION

      People who don’t think Adam and Eve had belly buttons are almost exactly as likely as the average person to:

      refuse to tip a server when they receive poor service

      prefer to be the X in tic-tac-toe

      own flat-screen TVs

      Air Freshener

      66% of people like cotton candy.

      But among those who use air freshener in their home, 79% like cotton candy.

      ----------------

      45% of people say they are closer to lower class than upper class.

      But among those who use air freshener in their home, 58% say they are closer to lower class than upper class.

      ----------------

      42% of people have bouts of indigestion more often than bouts of indignation.

      But among those who use air freshener in their home, 52% have bouts of indigestion more often than bouts of indignation.

      DOUBLE PLAY

      You’re extremely likely to use air freshener in your home if you both:

      prefer debit cards over credit cards

      regularly wear cologne/perfume

      NO CORRELATION

      People who use air freshener in their home are almost exactly as likely as the average person to:

      fear public speaking

      apply antiperspirant at night

      put a cap on uppercase Js

      Aisle Seat vs. Window Seat

      34% of people tend to micromanage when they’re in a leadership role.

      But among those who prefer an aisle seat on a plane, only 20% tend to micromanage when they’re in a leadership role.

      ----------------

      41% of people aren’t bothered by
    parents who kiss their adult children on the lips.

      But among those who prefer an aisle seat on a plane, 54% aren’t bothered by parents who kiss their adult children on the lips.

      ----------------

      39% of people believe the chicken came before the egg.

      But among those who prefer an aisle seat on a plane, 52% believe the chicken came before the egg.

      DOUBLE PLAY

      You’re extremely likely to prefer an aisle seat on a plane if you both:

      say your primary alarm clock is not your phone

      are good at parallel parking

      NO CORRELATION

      People who prefer an aisle seat on a plane are almost exactly as likely as the average person to:

      prefer to dry their hands with paper towels in public restrooms

      say they can perform a handstand

      cut the fabric tags off of clothing

      STATISTICS 101:

      MARGIN OF ERROR

      Suppose you live in a bustling city with half a million residents, and you want to know what percentage of those residents prefer Beethoven to Mozart.

      It would be impractical to ask all 500,000 of them, so instead, you decide to ask a representative sample.

      As you might imagine, the larger your sample size, the more likely their responses will reflect the preferences of the entire population.

      A poll’s margin of error tells you the range of expected variation between your poll results and the value you would get if you polled the entire population. Margin of error decreases as your sample size grows.

      Here’s an example: Suppose you poll 1,000 residents and find that 48% prefer Beethoven and 52% prefer Mozart.

      With about 95% confidence (see page 19), your margin of error is plus or minus 3 percentage points, meaning it’s highly likely that if you were to repeat your survey with another sample group, the percentage of people who say they prefer Beethoven would be between 45% and 51%, and the percentage of people who say they prefer Mozart would be between 49% and 55%.

     


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