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INDEX
The page numbers in this index refer to the printed version of this book. The link provided will take you to the beginning of that print page. You may need to scroll forward from that location to find the corresponding reference on your e-reader.
Page numbers in italics indicate figures.
ackee fruit, 87–88
action (regulation mode, dopamine and serotonin), 52–53, 105
action, marketing. See hedonic marketing platform (Eyal)
“acute” love (Earp), 39–40
addiction, 2, 69–93
alcohol, 47, 72, 73, 74–75, 78, 80, 81, 82, 83, 84, 85–86, 86–87, 90, 91, 92
anxiety and, 62, 75
cortisol and, 70
dopamine and, 40, 47, 55–57, 69, 70, 72, 73–74, 75, 76, 79, 80, 81, 82, 83, 86, 87, 130
dopamine-cortisol-serotonin connection, 140, 142, 144, 146, 147, 147
Four Cs of Contentment, 225, 232, 251, 256, 264, 266, 267, 273, 274, 275, 281, 282
hacking of the American mind, 2, 7, 9, 10, 13, 159, 162–63, 183, 184, 187, 188, 196, 206, 210
love, 39–41
neuroscience, 32, 34
obesity and, 80
processed food, 87–89
reward and, 25, 46
serotonin and, 97, 112–13, 115, 117, 119, 120, 129–30, 131
sleep and, 72
stress and, 65
sugar, 72, 80, 82, 83, 84, 87–89, 89–92, 202, 282
See also alcohol; dependence; dopamine; neuroscience; pleasure; sugar; tolerance; withdrawal
addiction transfer, 80–83, 232
adrenal glands, 60, 63
adverse childhood experiences (ACEs), 144
Affair to Remember, An (movie), 39
African-Americans, 61, 107, 153, 268, 271
agape, 37
agitated depression, 99, 99
agony of ecstasy. See reward
Agricultural Adjustment Act, 183
Albert Heijn grocery chain (Netherlands), 276
alcohol
addiction, 47, 72, 73, 74–75, 78, 80, 81, 82, 83, 84, 85–86, 86–87, 90, 91, 92
dopamine-cortisol-serotonin connection, 140, 146
Four Cs of Contentment, 226, 232, 270
hacking of the American mind, 9, 10, 25, 155, 159, 165, 181, 188–89, 200, 201, 202, 208, 209
neuroscience, 29, 34
serotonin and, 112, 117, 119
See also addiction
altruism, 243–46, 248, 249
altruistic punishment, 244
Alzheimer’s disease, 128, 129, 206
amygdala, 30, 31, 31, 62–63, 64, 65, 66, 67, 143, 145, 181, 210, 228, 251, 252, 256, 258
See also cortisol
anandamide, 33, 62, 134
Anderson, Jack, 179
anhedonia, 194
animal studies, 11, 36, 102–3
antidepressants,
53, 55, 99, 99, 100, 103, 105, 106, 108, 122, 139, 140, 263
antipsychotics, 49, 49, 53–54, 227
anxiety
addiction and, 62, 75
dopamine-cortisol-serotonin connection, 137, 142, 146
Four Cs of Contentment, 223, 225, 234, 239, 241, 247, 251, 255, 259–60, 263
hacking of the American mind, 163–64, 179, 189, 193–94, 196, 197, 210
neuroscience, 33, 34, 35, 37
serotonin and, 100, 105, 107, 112, 115, 116, 117, 129, 134–35
See also stress
apoptosis, 71, 72, 74
apps, 265–66
Archer Daniels Midland, 183
Aristotle, 8, 19, 23–24, 24, 160, 168
artificial sweeteners, 278–79
Aspiration Index, 239
atheism, 226
“Attack on the American Free Enterprise System” (Powell), 178
Avena, Nicole, 88
aversion to harm, 245
Awakenings (movie), 79
“bad trips” (hallucinogens), 111–12, 115, 117, 118, 119, 120, 223, 224
Baha’i faith, 20, 224
balance of power (individual vs. corporation), 175–85, 186, 239–41
bariatric surgery, 80–81
Beck Anxiety Inventory, 193–94
Beck Depression Inventory (BDI), 101
beef, 125–27
behavioral disorders, 54, 55
behaviors, addiction, 76, 77–79
Bellotti, First National Bank of Boston v., 180
bell-shaped curve, dopamine, 34, 48–51, 49, 53, 55, 59, 64, 67
Ben-Shahar, Tal, 22
Bentham, Jeremy, 23–24
beta-endorphin, 56, 58, 263
big belly (visceral) fat, 261, 262, 263, 264, 271
big butt (subcutaneous) fat, 261, 271
Bill of Rights, 176, 177
bingeing, 76, 86, 88, 91, 128, 138, 141, 194, 255, 274
biochemistry and behavior, 2, 5, 6–7, 10–11, 14, 25, 26–27, 29, 34, 36, 37, 120–21, 137, 173–74
bipolar disorder (manic-depressive illness), 105
“black hat” hacking, 3
Blankfein, Lloyd, 186
blood-brain barrier, 104, 123, 124
Board of Education, Brown v., 178
body mass index (BMI), 66, 247, 262
boiling point, sugar raising, 270
Bok, Derek, 165
Bosch, Hieronymus, 17
brain, 28–32, 29, 30, 31
See also neuroscience; specific parts of the brain
brain food (omega-3s), 132–35, 136, 137, 238, 274, 275
Brando, Marlon, 72
Brave New World (Huxley), 285
Brent, Sarah, 158, 159
Brown, Kantar Millward, 190–91
brown, sugar turning foods, 269–70
Brown v. Board of Education, 178
Buckley v. Valeo, 179–80, 185
bulk, sugar adding, 269
bullying, 195
Bush, George H. W., 248
Butz, Earl, 183
Cabaret (musical), 45
caffeine, 9, 74, 82, 83, 90, 91–92, 124, 145, 187, 200, 253, 275
“calorie is a calorie,” 277, 278
campaign spending, 179–80, 185
Campbell, William, 76
cancer, 13, 39, 71, 115, 116, 119, 126, 161, 178, 189, 202, 204, 207, 209, 210, 267, 284
Candler, Asa, 82
cannabis. See marijuana
Capra, Frank, 181
Captain Corelli’s Mandolin (Bernières), 39
carbonation, 81, 82
Cargill, 183
Carhart-Harris, Robin, 118
Carnival (musical), 45
Carson, Rachel, 177
Case, Anne, 155
casino model, health insurance, 201, 214
catechol-O-methyl transferase (COMT), 52, 52, 55, 245–46
Caucasians, 61, 107, 154, 268
causative studies vs. correlation, 11–12, 129, 130, 145, 193, 227, 240, 257, 268
CBI receptor, 33, 34, 62, 133–34, 164
cell death, 70–71, 139
cell phones, 192–95, 197, 198, 257, 264, 266
Central Hudson Gas & Electric Corp. v. Public Service Commission, 180–81
cerebral cortex, 30, 30, 41
charity, benefits of, 248–49
Chetty, Raj, 154, 206
children, 1–2, 67–68, 154, 187–88
China, 85, 194, 246–47, 264, 272
Christianity, 20, 224, 226
Churchill, Winston, 153, 248
CIA, 112
cigarettes. See smoking; tobacco
citalopram (Celexa), 100, 106, 245
Citizens United v. Federal Election Commission, 175–76, 179, 180
Civil War, 81, 82
C.K., Louis, 235
clearance (regulation mode, dopamine and serotonin), 54–55, 106
Coates, John, 198
Coca-Cola, 81–83, 186–87, 190, 276, 277, 278
cocaine, 9, 49, 54, 55, 56, 57, 64, 65, 75, 82–83, 86, 90, 112–13, 141, 166, 198
cognitive dissonance, 152, 153
cognitive enhancement, 87
commercial speech and governmental regulation, 180–81
computer hacking, 3
connection, 221–35, 279, 280–81
Constitution (U.S.), 153, 156, 158, 176
consummation, 18, 41, 47, 56, 57, 58–59, 273
See also reward
consumption, 25, 82, 182–83, 185, 189–90, 191, 221–22, 280–81
contentment
defined, 8–9, 18–19, 20, 24, 32
pathway, 8, 10, 11, 12, 13, 18, 30, 30, 32, 36, 37, 40, 41, 151–52, 222
reward vs., 2, 7, 8, 9–11, 12, 18, 23–24, 40–41, 221, 282–86
serotonin and, 8, 10–11, 12, 13, 18, 30, 30, 32, 36, 37, 40, 41
See also eudemonia; Four Cs of Contentment; hacking of the American mind; happiness; limbic system; neuroscience; serotonin
continuous positive airway pressure (CPAP), 254–55
contribution, 10, 222–23, 224, 236–49, 279, 281
Controlled Substances Enforcement Act of 1970, 114, 120
conversation, 227–28, 280
Convit, Antonio, 129
cooking, 222–23, 279–80, 281
Coontz, Stephanie, 40
coping, 222–23, 250–66, 279, 281
corn, 125–26, 132, 183–84, 239, 284
corn vs. grass-fed beef, 125–26, 126–27
corporate consumption complex, 25, 280–81
corporate “justice,” 177–81
corporate takeover of our bodies and brains, 4–5, 6, 7, 13, 23, 25, 147, 221–22, 285
See also hacking of the American mind
corporation vs. individual, 175–85, 186, 239–41
correlation vs. causation, 11–12, 129, 130, 145, 193, 227, 240, 257, 268
cortisol
addiction and, 70
dopamine and, 58–59, 68
dopamine-cortisol-serotonin connection, 137–47, 225, 282–83
Four Cs of Contentment, 222, 225, 228, 251, 252, 256, 263, 281, 282
hacking of the American mind, 10, 152, 181, 182, 186, 188, 190, 191, 193–94, 197, 198
neuroscience, 26
stress and, 60, 61–62, 67, 142–44, 263
See also amygdala; stress
Creative Imagination Scale, 119
Cricket, Jiminy (character), 60, 63–64
See also prefrontal cortex
“cumulative disadvantage over life,” 155
cyber-b
ullying, 195
Dalai Lama, 137
DATs (dopamine transporters), 54–55, 106, 140, 141, 144
See also dopamine
death rates, 61, 153–55, 206, 208–10, 268
death spiral, 203, 204–14
Deaton, Angus, 155, 173, 174, 225, 238, 243
de Bernières, Louis, 39
Declaration of Independence, 153, 156–57, 158
dementia, 13, 61, 126, 128, 129, 204, 228, 251, 284
dendrites, 28
dependence, 91, 93, 112, 120, 138, 168, 257, 280
See also addiction
depression, 2
addiction and, 25, 70, 75
dopamine-cortisol-serotonin connection, 138, 140, 142, 144, 145, 146–48, 147
Four Cs of Contentment, 223, 232, 233, 237, 239, 240, 247, 252, 255, 257, 261, 263, 264, 266, 267, 272, 275, 280–81
hacking of the American mind, 2, 9, 13, 158, 164, 165, 193, 194, 196–97, 209–10
neuroscience, 27, 34, 35, 41
reward and, 51, 55
serotonin and, 98–100, 99, 101, 103–4, 105, 107, 108, 116, 117–18, 123, 124, 125, 127–28, 129, 130, 131, 134–35, 136
stress and, 61, 63
sugar and, 129, 130, 131
See also happiness
desire. See motivation
desire, pleasure, opioids. See dopamine
device addiction, 194
diabetes, 1, 5, 13, 27, 61, 67, 90, 92, 126, 127, 128, 129, 155, 159, 187, 204, 205, 206, 207, 208, 209, 210, 212, 216, 217, 256, 267, 269, 276, 284
Diagnostic and Statistical Manual (DSM), 77, 78, 93
Dietary Goals for the United States, 88
digital diet addiction, 235
dimethyltryptamine (DMT), 113
disability-adjusted life years (DALYs), 215–16
docosohexaenoic acid (DHA), 132, 133–34
Doll paper (smoking and lung cancer), 178
Donne, John, 151
DOPA decarboxylase, 52, 52, 102, 102
dopamine, 45–59
addiction and, 40, 47, 55–57, 69, 70, 72, 73–74, 75, 76, 79, 80, 81, 82, 83, 86, 87, 130
bell-shaped curve, 34, 48–51, 49, 53, 55, 59, 64, 67
cortisol and, 58–59, 68
dopamine-cortisol-serotonin connection, 137–47, 225, 282–83
Four Cs of Contentment, 227, 245–46, 248–49, 252, 258, 272–73, 283–84
hacking of the American mind, 166, 175, 181, 183, 187–88, 189, 191, 192–93, 196, 198
neuroscience, 36, 37, 38, 39, 41
reward and, 10–11, 12, 13, 24, 29, 32, 36, 37, 221