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    No Rules Rules

    Page 29
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      actionable, 30, 31, 33, 36, 193, 257

      adding 5th A to (adapt), 264

      aim to assist, 30, 31, 33, 36

      appreciate, 31, 33

      cultural differences and, 260

      for giving feedback, 30

      for receiving feedback, 31

      frequency of, 18

      Hastings and, 26–29

      honesty in, 18; see also candor

      Japanese culture and, 251–57

      loop of, 22–23

      Meyer and, 19, 32

      negative (criticism), 19–21, 23

      belonging cues and, 24

      brain and, 20, 21

      cultural differences around the world, 251, 261

      as disliked but needed, 20–22

      language used in, 251–52

      responding to, 24, 31

      upgraders and downgraders in, 251–52

      positive, brain and, 21

      responding to, 24, 31

      and speaking and reading between the lines, 253

      spreadsheet system for gathering, 143–44

      survey on, 21–22

      teaching employees how to give and receive, 29–32

      from teammates, 199

      when and where to give, 31–34

      see also candor

      Felps, Will, 8–9

      firing, see letting people go

      Fisher Phillips, 50

      five-year plans, 219–20

      Flint, Joe, 178

      flexibility, and leading with context or control, 220, 221

      Fogel, Bryan, 207–8, 233

      4K ultra high definition televisions, 65–66

      Fowler, Geoffrey, 65–66

      Fox, 221

      France, 240, 251

      Paris, 268–69

      Freedom and Responsibility (F&R), xx–xxi, 191, 236, 267, 268

      expenses and, 60–62

      first steps to, 1–72

      Informed Captain model in, 140, 149–52, 216, 223, 224, 231, 248

      next steps to, 73–161

      techniques to reinforce, 163–236

      vacations and, 52–53

      weight of responsibility in, 150–52

      Friedland, Jonathan, 196

      Fuller House, 145

      G

      Game of Thrones, 131–32

      Garden Grove, Calif., 22

      Gates, Bill, 78

      General Electric (GE), 177–78

      Germany, 147–48, 250–51

      Gizmodo, 178

      Gladwell, Malcolm, 142

      Glassdoor, xv, 50

      global expansion and cultural differences, 237–65, 239–65

      adjusting your style for, 257–61

      Brazil, 137, 150, 224–26, 243, 247, 249–51, 257, 264

      candor and, 250–55, 260, 263–64

      culture map, 242–50

      feedback and, 250–57, 260, 261–64

      Google and, 240–41

      Japan, 46–47, 183, 224, 225, 257, 261

      in culture map, 243, 247, 248

      feedback and criticism in, 251–57

      Japanese language, 252–53

      360 process and, 256

      Netherlands, 242, 243, 246, 248, 251, 261–63

      Schlumberger and, 240–41

      Singapore, 243, 246, 248, 251, 257–59, 261, 264

      trust and, 248, 249

      Golden Globe Awards, xvii, 76

      Goldman Sachs, 177

      Golin, 50

      Google, xvii, 77, 94–96, 98, 136

      global expansion of, 240–41

      gossip, 189

      Guillermo, Rob, 207

      H

      Handler, Chelsea, 115–16

      happiness, xvii

      Harvard Business Review, xxii

      Hastings, Mike, 87

      Hastings, Reed:

      childhood of, 10, 13

      at Coherent Software, 101, 104

      downloading issue and, 146–48

      feedback and, 26–27

      interview with, 173–80

      in leadership tree, 224–25

      marriage of, 13–15

      Meyer contacted by, xxii–xxiii

      Netflix cofounded by, xi, 3–4

      in Netflix’s offer to Blockbuster, xi–xii

      in Peace Corps, xxii, xxiii, 14, 101, 239–40

      Pure Software company of, xviii–xix, xxiv, 3, 4, 6, 7, 13–14, 55, 64, 71, 101, 122, 123, 236

      Qwikster and, 140–42

      HBO, 113–14, 208

      Hewlett-Packard (HP), 66–67

      hierarchy of picking, 165–66

      Hired, xvii

      hiring:

      hierarchy of picking and, 165–66

      talent density and, see talent density

      honesty, xvi, xxiii, 178

      and spending company money, 58–59

      see also candor; transparency

      hours worked, 39

      House of Cards, xvii, 65, 75, 171, 236

      HubSpot, xvii, 50

      Huffington Post, xxii

      Hulu, 208, 232

      humility, 123

      Hunger Games, The, 176

      Hunt, Neil, 41, 45, 94, 98, 154, 196

      downloads and, 146, 148

      and Netflix as team, not family, 173–74

      360s and, 197, 198

      vacations of, 41

      I

      Icarus, 207–8, 232–33

      India, 83, 84, 147–48, 224–26

      Mighty Little Bheem in, 228–31

      industrial era, 269, 271

      industry shifts, xvii–xviii, xix

      Informed Captain model, 140, 149–52, 216, 223, 224, 231, 248

      innovation, xv, xix, xxi, 84, 135–36, 155, 271–72

      decision-making and, 130, 131, 135, 136

      and leading with context or control, 214–15, 217

      Innovation Cycle, 139–40

      asking what learning came from the project, 153, 155

      celebrating wins, 140, 152

      failures and, 140, 152–59

      farming for dissent, 140–44, 158

      not making a big deal about failures, 153–55

      placing your bet as an informed captain, 140, 149–52

      socializing the idea, 140, 144–45, 158, 159

      spreadsheet system and, 143–44

      sunshining failures, 153, 155–59

      testing out big ideas, 140, 146–48

      International Olympic Committee, 232

      internet, 146–48, 154

      internet bubble, 4

      iPhone, 130

      Italy, 131–32

      J

      Jacobson, Daniel, 166–68

      Jaffe, Chris, 153–57

      Japan, 46–47, 183, 224, 225, 257, 261

      in culture map, 243, 247, 248

      feedback and criticism in, 251–57

      Japanese language, 252–53

      360 process and, 256

      jerks, 34–36, 200

      Jobs, Steve, xxiv, 130

      Jones, Rhett, 178

      K

      karoshi, 46

      kayaking, 180

      Keeper Test, xiv, 165–87, 240, 242

      Keeper Test Prompt, 180–83

      Key Performance Indicators (KPIs), 81, 191, 209

      Kilgore, Leslie, 14–15, 81, 94, 171

      expense reports and, 61–62

      on hiring and recruiters, 95–96

      “lead with context, not control” coined by, 48, 208–9

      new customers and, 81–82

      signing contracts and, 149–50

      360s and, 192, 193, 197, 198

      King, Rochelle, 27–29

      Kodak, xviii,
    236

      Korea, 224, 225

      Kung Fu Panda, 221

      L

      Lanusse, Adrien, 148

      Latin America, 136, 241, 249

      Brazil, 137, 150, 224–26, 243, 247, 249–51, 257, 264

      Lawrence, Jennifer, 176

      lawsuits, 175

      layoffs at Netflix, 4–7, 10, 77, 168

      leading with context, not control, 48, 207–36

      alignment in, 217–18, 231

      on a North Star, 218–21

      as tree, 221–31

      control versus context, 209–12

      decision-making in, 210, 216, 217

      Downton Abbey-type cook example, 211–12, 218

      error prevention and, 213–14, 220, 269–71

      ExxonMobil example, 213–14

      Icarus example, 207–8, 232–33

      innovation and, 214–15, 217

      Kilgore’s coining of phrase, 48, 208–9

      and loose versus tight coupling, 215–17

      Mighty Little Bheem example, 228–31

      parenting example, 210–11

      spending and, 59–62

      talent density and, 212, 213

      Target example, 213–15

      lean workforce, 79

      letting people go, 173–76

      “adequate performance gets a generous severance,” xv, xxii, 171, 175–76, 242

      employee fears about, xv, 178–80, 183–84

      employee turnover, 184–85

      in Japan, 183

      Keeper Test, xiv, 165–87, 240, 242

      Keeper Test Prompt, 180–83

      lawsuits and, 175

      at Netflix, 185

      Netflix layoffs in 2001, 4–7, 10, 77, 168

      post-exit communications, 117–20, 183–84

      quotas for, 178

      LinkedIn, 50, 51, 137

      Little Prince, The (Saint-Exupéry), 215

      loose versus tight coupling, 215–17

      Lorenzoni, Paolo, 131–33, 135, 138

      loss aversion, xv–xvi

      Low, Christopher, 258–60

      M

      Mammoth, 51

      Management by Objectives, 209

      Man of the House, 222

      Massachusetts Institute of Technology, 83

      McCarthy, Barry, 14–15, 56

      McCord, Patty, 4–7, 9, 10, 15, 27–28, 41, 53, 71, 173

      all-hands meetings and, 108

      departure from Netflix, 171

      expense policy and, 55, 60–61

      financial data and, 110

      salary policy and, 78, 81, 94, 96

      team metaphor and, 169

      360s and, 197–99

      vacation policy and, 40, 43, 45, 52–53

      Memento project, 156, 157

      Mexico, 136–38

      Meyer, Erin, xxii

      The Culture Map, xxii, 19, 242–50

      Hastings’ message to, xxii–xxiii

      keynote address of, 19, 32

      Netflix employees interviewed by, xxiii, 19–20

      in Peace Corps, xxii

      micromanaging, 130, 133, 134

      Microsoft, 78, 122, 176–78

      Mighty Little Bheem, 228–31

      Mirer, Scott, 200–201

      mistakes, 121–25, 271–72

      distancing yourself from, 157

      management style and, 213–14, 220, 270

      sunshining of, 157

      see also failures

      Morgan Stanley, 123

      Moss, Trenton, 50–51

      Mr. Peabody and Sherman Show, The, 145

      Munk de Alba, Marta, 179, 180

      Musk, Elon, xvii

      Myers, Vernā, 241

      N

      Narcos, 132, 137

      National Public Radio (NPR), 166–68

      NBC, 82

      Neal, Jessica, 6, 142, 218

      Negotiating Your Salary: How to Make $1000 a Minute (Chapman), 86

      Netherlands, 242, 243, 246, 248, 251, 261–63

      Netflix:

      “adequate performance gets a generous severance” mantra at, xv, xxii, 171, 175–76, 242

      awards and nominations of, xvii, 76, 145, 165, 233

      Blockbuster offered purchase of, xi–xii

      children’s programming on, 144–45, 226–31

      content licensed from external studios by, xvii–xviii, 75–76

      content produced in-house by, xii, xviii, 75–76, 236

      crisis in 2001, 4–7

      culture of, xiii, xxii, xxiii, 45

      Culture Deck of, xiii–xvi, 172–73

      diversity at, 241

      downloading and, 146–48

      employees as part of, versus working for, 108–9, 115

      employees’ love for, xvii

      Explorer project, 154–55, 157

      financial information of, 270

      founding of, xi, 3–4

      global expansion of, xvii, xviii, 147–48, 224–31, 236, 237–65, 239–65

      American-centric culture and, 261

      see also global expansion and cultural differences

      “highly aligned, loosely coupled” mantra at, 217–18

      internal competitiveness at, 177–78

      IPO of, xii, xvi, 110

      layoffs at, 4–7, 10, 77, 168

      leadership tree at, 221–31

      meetings at

      all-hands, 108

      Estaff, 218–19, 243

      length of, 248–49

      Quarterly Business Review, 49, 63, 110, 114, 145, 218–21, 224–26, 243

      Memento project, 156, 157

      Qwikster, 140–42

      and shift from DVDs to streaming, xii, xvii, 140–41, 236

      stock price of, xvi–xvii, 236

      success of, xvi–xviii, xxiv, 6, 76, 77, 236

      tagging and categorization of content on, 87

      as team, not family, 168–70, 173–74, 250

      and transitions in entertainment and business environment, xvii–xviii

      turnover at, 185

      viewer data of, 270

      Wii interface and, 154

      Netflix Innovation Cycle, 139–40

      asking what learning came from the project, 153, 155

      celebrating wins, 140, 152

      failures and, 140, 152–59

      farming for dissent, 140–44, 158

      not making a big deal about failures, 153–55

      placing your bet as an informed captain, 140, 149–52

      socializing the idea, 140, 144–45, 158, 159

      spreadsheet system and, 143–44

      sunshining failures, 153, 155–59

      testing out big ideas, 140, 146–48

      New York Times, 165, 178

      Nickelodeon, 25, 75, 144

      Nieva, Jennifer, 66–68

      Nishamura, Lisa, 233

      Nokia, xviii

      Northwestern University, 32

      NPR (National Public Radio), 166–68

      O

      office politics, 189

      OfficeTeam, 79–80

      Olympic Games, 207–8, 232

      “only say about someone what you will say to their face,” 15, 189–90

      opening the books, see transparency

      Orange Is the New Black, xvii, 75, 236

      Oscars, xvii, 165, 233

      Outliers (Gladwell), 142

      oxytocin, 21

      P

      Paris, 268–69

      paying top of personal market, 75–99, 174

      creative positions and, 78–79, 83–84

      form of payment and, 79–81

      rare skill sets and, 85

      recruiters and, 93–98

     
    rock-star principle and, 77–79, 81

      see also salaries

      Peace Corps, xxii, xxiii, 14, 101, 239–40

      Peña Nieto, Enrique, 138

      penguins, elephants versus, 174

      Peppa Pig, 227–28

      Perez, Kari, 136–40

      performance:

      “adequate performance gets a generous severance,” xv, xxii, 171, 175–76, 242

      annual reviews, 191

      bonuses and, 80–84

      candor and, 17–20

      as contagious, 8–10

      differing levels in teams, 7–8

      family business metaphor and, 166–68

      metrics and, 81–82

      hard work and, 39

      internal competitiveness and, 177–78

      Key Performance Indicators, 81, 191, 209

      performance improvement plan (PIP) process, 175–76

      see also talent density

      Peters, Greg, 45, 218, 255–57

      PlayStation, 154

      pleasing the boss, 129–30, 133, 152–53, 191, 198

      praise and compliments, 21, 23

      pratfall effect, 124

      privacy, 120

      Protector, The, xvii

      Procter & Gamble, 81

      Pruckner, Gerald, 59

      psychological safety, xv

      Pure Software, xviii–xix, xxiv, 3, 4, 6, 7, 13–14, 55, 64, 71, 101, 122, 123, 236

      pyramid structure, 129, 221–23

      Q

      Quarterly Business Review (QBR) meetings, 49, 63, 110, 114, 145, 218–21, 224–26, 243

      quitting current job, reasons for, 79–80

      Qwikster, 140–42

      R

      raises, 87–93

      Ramachandran, Shalini, 178

      Ramsey, Bella, 227

      Randolph, Marc, 3

      Netflix cofounded by, xi, 3–4

      in Netflix’s offer to Blockbuster, xi–xii

      rank-and-yank, 177–78

      Reputation Institute, xvii

      Reguera, Ana de la, 137

      responsibility, see freedom and responsibility

      Rhimes, Shonda, xii

      Rites of Passage at $100,000 to $1 Million+ (Lucht), 95

      rock-star principle, 77–79, 81

      Roma, xii, 165

      Rosh, Lisa, 124

      rules and process, xix, 236, 267–68

      when to choose, 269–71

      see also control, leadership by

      Russia, 207–8, 232

      S

      Sacred Games, xvii

      safety issues, and management style, 213–14, 269–71

      Saint-Exupéry, Antoine de, 215

      salaries:

      adjusting down, 93

      bonuses and, 80–81

      changing companies and, 89–90

      form of payment and, 79–81

      negotiating, 86, 87

      for operational positions, 78

      paying top of personal market, 75–99, 174

      creative positions and, 78–79, 83–84

     


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