Picasso, Pablo, 330, 332
Pileggi, Nick, 256
Pininfarina, Sergio, 126
Pinter, Harold, 204
Pixar, xviii, 166, 242, 248, 304, 311, 314, 322, 363, 450
ant movies rivalry and, 427–30
CAPS system of, 242
digital animation business of, 242–44
Disney’s merger with, 432–43
Disney’s Toy Story deal with, 284–88, 290–91
financial losses of, 245–48
headquarters of, 430–32
IPO of, 291
mass market debate and, 241–42, 247
name of, 240
Reyes program of, 241
Showplace computer program of, 247
SJ’s investment in, 248–49
Toy Story premiere and, 289–90
Pixar Image Computer, 240–41, 242, 245
Plastic Ono Band, 51
Plato, 19
Playboy, 189
Plimpton, George, 255
Pocahontas (film), 289
Podolny, Joel, 461
Polaroid, xix, 8, 207, 567
Pollack, Andrew, 233
Polo Shop, 251–52
Pong (video game), 43, 52–54
Popular Mechanics, 59
Popular Science, 170
PortalPlayer, 387
Portola Institute, 59
Powell, Laurene, xv, xviii, 267–83, 267, 302, 365, 402, 452, 467, 476, 482, 497, 541–42, 554, 559
background of, 269–70
children of, 282–83
College Track program and, 543
marriage of, 272–74
organic food company of, 274
Palo Alto home of, 274–77, 278
pregnancy of, 271–72
SJ assessed by, 543–44
SJ’s cancer ordeal and, 453–55, 483–86, 548–50, 555
SJ’s first meeting with, 268–69
SJ’s marriage proposal to, 270–72
20th wedding anniversary of, 529–30
PowerBook G3, 338, 373, 470
PowerBook G4, 470
Power Computing, 335–36
Power Macintosh G3, 338, 349, 373
PowerPC (microprocessor), 446–47
President’s Economic Recovery Advisory Board, 544
Presley, Elvis, 487
Press, Tony, 429
Pressplay, 395, 403, 404
primal scream therapy, 50, 51, 57
Prince of Egypt (film), 428–29
Processor Technology Corporation, 70
Prodigy, 502
Product Red campaign, 423–24
publishing industry, 504–6
QuickDraw, 169–70, 180
Quittner, Josh, 506
Radio Shack, 28, 139
Radius company, 335
Raduchel, Bill, 394
Ram Dass, Baba (Richard Alpert), 34, 37
Rams, Dieter, 127, 132, 343
Rand, Paul, 219–21, 222
Raskin, Jef, 94, 95–96, 108–13, 122, 140, 170
Macintosh computer and, 109–13, 128
ouster of, 113
SJ’s clash with, 110–13
Ratatouille (film), 441
RAZR (cell phone), 465–66
Reagan, Ronald, 192–93, 231, 547
reality distortion field, 38, 52, 117–20, 140, 145, 161, 175–76, 179, 185, 186, 191, 226, 229, 235, 240, 454, 471–72
Wozniak on, 118–19
Real Jukebox, 383
RealNetworks, 385–86, 395
Red Herring, 295, 311, 395
Redse, Tina, 187, 207, 209, 268, 269, 272, 529, 555
SJ’s relationship with, 263–66
Reed College, 33–36, 130, 432, 457
SJ drops out of, 40–41
Regular Guy, A (Simpson), 255, 272, 281–82
Remnick, David, 228
RenderMan (computer language), 241–42
Revelation, Book of, 69
Reyes rendering program, 241
Reznor, Trent, 397
Rice, Garrett, 298–99
Richie, Lionel, 479
Riley, George, 208, 466, 483–84, 485, 487, 557, 559
Riney, Hal, 547
Rio (music player), 383, 384, 389, 409
“Road Not Taken, The” (Frost), 329
Robbin, Jeff, 383, 387, 405, 409
Roberts, Brian, 489
Roche, Gerry, 149
Rock, Arthur, xv, 78, 84, 90, 145, 182, 195, 198, 208, 215
Rock, Toni, 208
Rodin, Auguste, 151
ROKR, 466
Rolling Stone, 166, 397
Rolling Stones, 412, 415
Rolling Thunder Revue, 251
Rosen, Ben, 84, 143
Rosen, Jeff, 416–18
Rosenbaum, Ron, 27
Rossmann, Alain, 134, 184
Rotten Tomatoes, 290
Royal Society of the Arts, 341
Rubin, Andy, 512
Rubinstein, Jonathan “Ruby,” xv, 308–9, 342, 362, 405, 409, 410, 468, 470
Apple left by, 458–59
iMac and, 349, 351–52, 356
iPod and, 384–87
Samit, Jay, 408
Samsung, 493
Sam the Sham, 413
Sanders, Jessica, 500
“Sand” project, 173
San Francisco Chronicle, 218, 333
San Francisco Zen Center, 49
San Jose Mercury, 42
San Jose Mercury News, 311
San Jose swap meet, 18
Sapper, Richard, 127, 342
Sgt. Pepper’s Lonely Heart Club Band (Beatles), 412
Satoshi, Mizushima, 81
Schieble, Arthur, 2–3
Schieble, Joanne, see Simpson, Joanne Schieble Jandali
Schiller, Phil, 336–37, 344, 348–49, 352, 362, 384, 387, 388, 405, 458, 460, 468, 491, 494, 501, 533, 558
Schlein, Philip, 164, 196, 198
Schlender, Brent, 311, 479, 495
Schmidt, Eric, 321, 450, 511, 512–14, 545, 552
Schneider, Peter, 287
Schuler, Barry, 398
Scott, Mike, xv, 82–84, 101, 113, 354
badge number controversy and, 83
ouster of, 115–16, 148
Scott, Ridley, 163, 165, 187
Scott, Tony, 187
Scrabble, 497
Sculley, John, xv, 148, 167, 170, 180, 187, 213, 214, 222, 227, 228, 238, 263, 299, 301, 302, 309, 319, 320, 323, 338, 353, 355, 569
and decline of Apple company, 295–96
1984 ad and, 163–64
pricing debate and, 157–58
reorganization plan of, 205–7
SJ and ouster of, 200–204, 207
SJ’s clashes with, 194–99, 216–17
SJ’s courtship of, 150–54
at SJ’s 30th birthday party, 189
SJ’s working relationship with, 155–57, 168, 181–82, 195, 199, 215
Sculley, Leezy, 155, 187, 203
Seal, 329
SEC (Securities and Exchange Commission), 313, 321, 481
backdated stock options issue and, 450–51
Secret Service, 278
“Secrets of the Little Blue Box” (Rosenbaum), 27
Segal, George, 140
Segall, Ken, 329, 351
semiconductors, 9–10
Senate, U.S., 432–33
Sequoia Capital, 75, 139
Serwer, Andy, 478, 506
Seva Foundation, 106
Sex (Madonna), 502
Shakespeare, William, xxi, 19, 224, 234
“She Drives Me Crazy” (song), 271
Sheff, David, 189
“Shelter from the Storm” (song), 397
Shockley, William, 9
Showplace computer program, 247
Shrek (film), 430
Shriver, Eunice, 330–31
SIGGRAPH, 243–44
“Silicon Valley USA,” 10
Simon and Garfunkel, 413
Simpson, George, 253
Simpson, Joanne Schieble Jandali, xv, 2–4, 89
SJ’s finding of, 253–55, 258
Simpson, Mona, xv, xix, 4, 250, 254–58, 272, 273–74, 281, 455, 485, 494, 547–48
Jandali and, 256–58
Lisa Brennan and, 282
SJ’s reconnection with, 255–56
Simpsons (TV show), 274
Skoll Foundation, 47
Slade, Mike, 458, 553
Smalltalk (computer language), 95, 96–97
Smith, Alvy Ray, xv, 239–41, 243, 285
SJ’s clash with, 244–45
Smith, Burrell, xv, 109–10, 113–15, 117, 134, 136–37, 141–42, 165, 189, 191, 277
Smith, Gina, 310
Smith, Kathryn (Kat), 268–71, 476, 486
Smith, Wes, 233
Snow White (film), 187, 290
Snow White project, 132–33
Solaris operating system, 298, 308
SOL-20 (computer), 70
“Someday Baby” (song), 417–18
Some Girls (Rolling Stones), 412
Sonnenfeldt, Helmut, 313
Sonsini, Larry, 303
Sony, 125–26, 146–47, 361–62, 381, 385, 394–95, 404, 406, 408, 565
music industry and, 394–95, 400–401
Trinitron products of, 132, 155
Sony Connect, 408
Sony Walkman, 407
Sorkin, Aaron, 456
SoundJam, 383
Soviet Union, 8, 209
Spectra-Physics company, 15
Spielberg, Steven, 291, 427, 442
Spindler, Michael, 296, 335
“Spiritus Domini” (Gregorian chant), 413
Stalin, Joseph, 209
Stanford Linear Accelerator Center (SLAC), 28, 61
Stanford University, 9, 33, 57
SJ’s 2005 commencement address at, 456–57
Star Trek (TV show), 117–18, 494
Star Trek (video game), 44
Stengel, Rick, 506
Stewart, Jon, 508, 518
Sticky Fingers (Rolling Stones), 412
Stone, Edward Durell, 151
Stoppard, Tom, 570
“Strange Things” (song), 288
“Strawberry Fields Forever” (song), 418–19
Stringer, Howard, 395, 407
StyleWriter, 338
Sulzberger, Arthur, Jr., 504–5
Summers, Larry, 497
Sun Microsystems, 236, 294, 296, 308, 333
Sunnyvale Electronics, 28
Suzuki, Shunryu, 35, 49
Swisher, Kara, 463
Sylvania, 24
“Sympathy for the Devil” (song), 397
Syria, 3, 258
tablet computers, 467, 490–91
“Talkin’ bout a Revolution” (song), 280
Talking Heads, 413
Tandy company, 135, 138
Tangerine (design company), 341
Tanimoto, Craig, 329
Target, 369
Tate, Ryan, 516–17
Tattoo You (Rolling Stones), 412
TBWAChiatDay, 328, 351, 391
technology boom:
counterculture and, 57
hacker subculture and, 56–57
microprocessor and, 10
Moore’s Law and, 10
semiconductors and, 9–10
10,000 Maniacs, 413
Terman, Frederick, 9
Terravera company, 274
Terrell, Paul, 66–67, 68
Tesler, Larry, 96–97, 99, 114, 120, 136, 301
Tevanian, Avadis “Avie,” xv, 259, 268, 273–74, 300–301, 303, 308–9, 362, 366, 458–59, 461
textbook industry, 509–10, 555
“There Goes My Love” (song), 498
“Things Have Changed” (song), 412
“Think Different” advertising campaign, vii, xviii, 328–32, 358
Thomas, Brent, 162
Thomas, Dylan, 19
Through the Looking Glass (Carroll), 235
Thurman, Mrs., 12
Thus Spoke Zarathustra (Nietzsche), 119
Tiffany, Louis, 123
Time, xvii, xviii, 90, 166, 218, 290, 323, 381, 383, 429, 473, 495, 504, 506
SJ profiled by, 106–7, 139–41
Time Inc., 330, 473, 478, 504, 506–7
Time-Life Pictures, 330
“Times They Are A-Changing, The” (Dylan), 168, 207
Time Warner, 506
Tin Toy (film), 248
Toshiba, 385, 386
touchscreens, 93
Toy Story (film), 285–91, 305, 311, 372, 373–74, 427, 428, 430, 434, 437, 472, 565
basic idea for, 285–86
blockbuster success of, 290–91
budgeting of, 288
premieres of, 289–90
reviews of, 290
revision of, 287–88
SJ’s investment in, 287
television premiere of, 331
Toy Story 2 (film), 430
Toy Story 3 (film), 527, 540
Toy Story Musical, 437
Treasure Planet (film), 437
Tribble, Bud, 117–18, 120, 123, 140, 212, 225
Trips Festival, 58
Trotsky, Leon, 209
“Trouble with Steve Jobs, The” (Fortune), 477–78
Trungpa, Chögyam, 35
Turing, Alan, xviii
TV Guide, 165
Twain, Mark, 479
Twiggy, 145
Twitter, 495
“Uncle John’s Band” (song), 414
United Network for Organ Sharing, 483
Universal Music Group, 395, 399, 479
UNIX operating system, 212, 297, 298
Up (film), 494
UPS, 219
U2, 399, 413, 537
iPod deal and, 420–22
U-2 spy plane, 8
United Way, 104
USA Today, 507
Valentine, Don, 75–76, 139, 189
Valleywag (website), 516–17, 518
Vanity Fair, 497
Varian Associates, 8, 9
Vatican, 28–29
“Vertigo” (song), 420
Vidich, Paul, 394–95, 398
Vietnam Veterans Memorial, 127
“View from the Top” lectures, 268
Vincent, James, xv, 332, 364, 391, 392, 398, 413, 417, 421–23, 498–500, 521–22, 524
Visa, 410
VisiCalc (finance program), 84
VLSI Technology, 359
“Wade in the Water” (song), 417
Wall-E (film), 441
Wall Street Journal, 135, 187–88, 192, 193, 215, 226, 236, 307, 379, 450, 463, 482, 493, 504, 507, 531
Wall Street Journal Digital Network, 508
Walt Disney Company, see Disney Co.
Warhol, Andy, 180
Warner Music, 394, 398, 403
Warnock, John, 515
Warren, Jim, 80
Washington Post, 228, 230, 231
Waters, Alice, 458, 477
Watson, James, 330
Wavy Gravy, 106
Wayne, Ron, xvi, 44, 52, 54, 63–64, 68–69, 73, 79–80
Weeks, Wendell, 471–72
Weitzen, Jeff, 379
Welch, Jack, 401
Wells, Frank, 436–37
Well-Tempered Clavier, The (Bach), 413
Wenner, Jann, 166
West Coast Computer Faire, 80, 123, 189
Westerman, Wayne, 469
Westgate Shopping Center, 32
Westinghouse, 9, 219
West Wing, The (TV show), 456
What the Dormouse Said (Markoff), 57
“When the Night Comes Falling From the Sky” (song), 207–8
Whitman, Meg, 321
Whole Earth Catalog, 57–59, 494
Whole Earth Truck Store, 58
Whose Line Is It Anyway? (TV show), 458
“Why I Won’t Buy an iPad” (Doctorow), 563
Wigginton, Randy, 81–82, 92–93, 104, 161
&nb
sp; Wikipedia, 386
Wilkes Bashford (store), 91
Williams, Robert, 329–30
Wired, 276, 295, 311–12, 317, 408, 466
Wolf, Gary, 295
Wolfe, Tom, 58
Wolff, Michael, 523
Wonder Boys (film), 412
Woodside Design, 196
Woolard, Ed, 310, 313, 314, 318–20, 336, 338, 359, 371
options compensation issue and, 364–66, 448
“Wooly Bully” (song), 413
Wordsworth, William, 69
“Working for/with Steve Jobs” (Raskin), 112
Worldwide Developers Conference, 532–33, 536
Wozniak, Francis, 22
Wozniak, Jerry, 77
Wozniak, Stephen, xvi, 21, 29, 32, 33, 59, 62, 69, 79, 93, 94, 102, 110, 124, 132, 163, 168, 170, 217, 305, 308, 317, 319, 334–35, 354, 363, 379, 393, 412, 464, 474, 524, 560, 565
in air crash, 115
Apple I design and, 61, 67–68, 534
Apple II design and, 72–75, 80–81, 84–85, 92, 534, 562
Apple left by, 192–93
Apple partnership and, 63–65
Apple’s IPO and, 103–4
background of, 21–22
Blue Box designed by, 27–30, 81
music passion of, 25–26
personal computer vision of, 60–61
Pong design and, 52–54
as prankster, 23–29
remote control device of, 193–94, 218, 221
SJ contrasted with, 21–22, 40, 64
on SJ’s distortion of reality, 118–19
SJ’s first meeting with, 25
SJ’s friendship with, 21–23
at SJ’s 30th birthday party, 189
in White House visit, 192–93
Wright, Frank Lloyd, 7, 330
Xerox, 95–96, 98, 119, 169, 195, 565, 566
Alto GUI of, 177
Star computer of, 99, 175–76
Xerox PARC, 94–96, 98–99, 100, 111, 114, 120, 177, 179, 474
Yahoo, 502, 545
Yeah Yeah Yeah (music group), 500
Yocam, Del, 4–5, 198, 202
Yogananda, Paramahansa, 35
York, Jerry, 321, 450, 482
“You Say You Want a Revolution” (song), 526
Zaltair hoax, 81, 189
Zander, Ed, 333, 465
Zap, 53
ZDNet, 137
Zen Buddhism, 15, 34–35, 41, 57
Zen Mind, Beginner’s Mind (Suzuki), 35, 49
Ziegler, Bart, 293
Zittrain, Jonathan, 563
Zuckerberg, Mark, 275, 545–46, 552
ILLUSTRATION CREDITS
Numbers in roman type refer to illustrations in the insert; numbers in italics refer to book pages.
Diana Walker—Contour by Getty Images: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 23, endpapers
Courtesy of Steve Jobs: 14, 15, 17, 18, 19, 20, 21, 22, facing p. 1 (top left and bottom right), 108, 250, 267, 293
Courtesy of Kathryn Smith: 16
DPA/Landov: 21
Courtesy of Daniel Kottke: 56
Mark Richards: 71, 348
Ted Thai/Polaris: 102
Norman Seeff: 117, 148
©Apple Inc. Used with permission. All rights reserved. Apple® and the Apple logo are registered trademarks of Apple Inc.: 159