and web links, 51
and YouTube, 248
PageRank, 3, 17, 18, 21–24, 27, 34, 38, 48–49, 53, 55, 56, 294
Palm, 216, 221
Park, Lori, 235, 258
Pashupathy, Kannan, 270–72, 277, 282
Passion Device, 230
Patel, Amit, 45–46, 82
and Google motto, 143–44, 146
patents, 27, 39, 89, 102, 221, 235, 237, 350
PayPal, 242, 243
peer-to-peer protocols, 234–35
Peters, Marybeth, 352
Phil, 99–103
Philip, Prince, 122
Picasa, 185–86, 187, 239
Pichai, Sundar, 205–6, 207–8, 209–12
Pichette, Patrick, 120, 150, 254–56
Pike, Rob, 241
Pittman, R. J., 140
Playboy, 153–54, 155
pornography, blocking, 54, 97, 108, 173, 174
Postini, 241
Pregibon, Daryl, 118–19
Premium Sunset, 109, 112–13, 115
privacy:
and Book Settlement, 363
and browsers, 204–12, 336–37
and email, 170–78, 211–12, 378
and Google’s policies, 10, 11, 145, 173–75, 333–35, 337–40
and Google Street View, 340–43
and government fishing expeditions, 173
and interest-based ads, 263, 334–36
and security breach, 268
and social networking, 378–79, 383
and surveillance, 343
Privacy International, 176
products:
beta versions of, 171
“dogfooding,” 216
Google neglect of, 372, 373–74, 376, 381
in GPS meetings, 6, 135, 171
machine-driven, 207
marketing themselves, 77, 372
speed required in, 186
Project Database (PDB), 164
property law, 6, 360
Python, 18, 37
Qiheng, Hu, 277
Queiroz, Mario, 230
Rainert, Alex, 373, 374
Rajaram, Gokul, 106
Rakowski, Brian, 161
Randall, Stephen, 153
RankDex, 27
Rasmussen, Lars, 379
Red Hat, 78
Reese, Jim, 181–84, 187, 195, 196, 198
Reeves, Scott, 153
Rekhi, Manu, 373
Reyes, George, 70, 148
Richards, Michael, 251
robotics, 246, 351, 385
Romanos, Jack, 356
Rosenberg, Jonathan, 159–60, 281
Rosenstein, Justin, 369
Rosing, Wayne, 44, 55, 82, 155, 158–59, 186, 194, 271
Rubin, Andy, 135, 213–18, 220, 221–22, 226, 227–30, 232
Rubin, Robert, 148
Rubinson, Barry, 20–21
Rubinstein, Jon, 221
Sacca, Chris, 188–94
Salah, George, 84, 128, 129, 132–33, 166
Salinger Group, The, 190–91
Salton, Gerard, 20, 24, 40
Samsung, 214, 217
Samuelson, Pamela, 362, 365
Sandberg, Sheryl, 175, 257
and advertising, 90, 97, 98, 99, 107
and customer support, 231
and Facebook, 259, 370
Sanlu Group, 297–98
Santana, Carlos, 238
Schillace, Sam, 201–3
Schmidt, Eric, 107, 193
and advertising, 93, 95–96, 99, 104, 108, 110, 112, 114, 115, 117, 118, 337
and antitrust issues, 345
and applications, 207, 240, 242
and Book Search, 350, 351, 364
and China, 267, 277, 279, 283, 288–89, 305, 310–11, 313, 386
and cloud computing, 201
and financial issues, 69–71, 252, 260, 376, 383
and Google culture, 129, 135, 136, 364
and Google motto, 145
and growth, 165, 271
and IPO, 147–48, 152, 154, 155–57
on lawsuits, 328–29
and management, 4, 80–83, 110, 158–60, 165, 166, 242, 254, 255, 273, 386, 387
and Obama, 316–17, 319, 321, 346
and privacy, 175, 178, 383
and public image, 328
and smart phones, 216, 217, 224, 236
and social networking, 372
and taxes, 90
and Yahoo, 344, 345
and YouTube, 248–49, 260, 265
Schrage, Elliot, 285–87
Schroeder, Pat, 361
search:
decoding the intent of, 59
failed, 60
freshness in, 42
Google as synonymous with, 40, 41, 42, 381
mobile, 217
organic results of, 85
in people’s brains, 67–68
real-time, 376
sanctity of, 275
statelessness of, 116, 332
verticals, 58
see also web searches
search engine optimization (SEO), 55–56
search engines, 19
bigram breakage in, 51
business model for, 34
file systems for, 43–44
and hypertext link, 27, 37
information retrieval via, 27
and licensing fees, 77, 84, 95, 261
name detection in, 50–52
and relevance, 48–49, 52
signals to, 22
ultimate, 35
upgrades of, 49, 61–62
Search Engine Watch, 102
SearchKing, 56
SEC regulations, 149, 150–51, 152, 154, 156
Semel, Terry, 98
Sengupta, Caesar, 210
Seti, 65–67
Shah, Sonal, 321
Shapiro, Carl, 117
Shazeer, Noam, 100–102
Sheff, David, 153
Sherman Antitrust Act, 345
Shriram, Ram, 34, 72, 74, 79
Siao, Qiang, 277
Sidekick, 213, 226
signals, 21–22, 49, 59, 376
Silicon Graphics (SGI), 131–32
Silverstein, Craig, 13, 34, 35, 36, 43, 78, 125, 129, 139
Sina, 278, 288, 302
Singh, Sanjeev, 169–70
Singhal, Amit, 24, 40–41, 48–52, 54, 55, 58
Siroker, Dan, 319–21
skunkworks, 380–81
Skype, 233, 234–36, 322, 325
Slashdot, 167
Slim, Carlos, 166
SMART (Salton’s Magical Retriever of Text), 20
smart phones, 214–16, 217–22
accelerometers on, 226–28
carrier contracts for, 230, 231, 236
customer support for, 230–31, 232
direct to consumer, 230, 232
Nexus One, 230, 231–32
Smith, Adam, 360
Smith, Bradford, 333
Smith, Christopher, 284–86
Smith, Megan, 141, 158, 184, 258, 318, 350, 355–56
social graph, 374
social networking, 369–83
Sogou, 300
Sony, 251, 264
Sooner (mobile operating system), 217, 220
Southworth, Lucinda, 254
spam, 53–57, 92, 241
Spector, Alfred, 65, 66–67
speech recognition, 65, 67
spell checking, 48
Spencer, Graham, 20, 28, 201, 375
spiders, 18, 19
Stanford University: and BackRub, 29–30
and Book Search, 357
Brin in, 13–14, 16, 17, 28, 29, 34
computer science program at, 14, 23, 27, 32
Digital Library Project, 16, 17
and Google, 29, 31, 32–33, 34
and MIDAS, 16
Page in, 12–13, 14, 16–17, 28, 29, 34
and Silicon Valley, 27–28
Stanley (robot),
246, 385
Stanton, Katie, 318, 321, 322, 323–25, 327
Stanton, Louis L., 251
State Department, U.S., 324–25
Steremberg, Alan, 18, 29
Stewart, Jon, 384
Stewart, Margaret, 207
Stricker, Gabriel, 186
Sullivan, Danny, 102
Sullivan, Stacy, 134, 140, 141, 143–44, 158–59
Summers, Larry, 90
Sun Microsystems, 28, 70
Swetland, Brian, 226, 228
Taco Town, 377
Tan, Chade-Meng, 135–36
Tang, Diane, 118
Taylor, Bret, 259, 370
Teetzel, Erik, 184, 197
Tele Atlas, 341
Tesla, Nikola, 13, 32, 106
Thompson, Ken, 241
3M, 124
Thrun, Sebastian, 246, 385–86
T-Mobile, 226, 227, 230
Tseng, Erick, 217, 227
Twentieth Century Fox, 249
Twitter, 309, 322, 327, 374–77, 387
Uline, 112
Universal Music Group, 261
Universal Search, 58–60, 294, 357
University of Michigan, 352–54, 357
UNIX, 54, 80
Upson, Linus, 210, 211–12
Upstartle, 201
Urchin Software, 114
users:
in A/B tests, 61
data amassed about, 45–48, 59, 84, 144, 173–74, 180, 185, 334–37
feedback from, 65
focus on, 5, 77, 92
increasing numbers of, 72
predictive clues from, 66
and security breach, 268, 269
U.S. Foreign Corrupt Practices Act, 303
U.S. government, 320–28, 329–30, 332, 346–47
Vardi, Yossi, 85
Varian, Hal, 116–18, 120, 152, 202, 223, 224, 225, 359
Varney, Christine, 346
Veach, Eric, 83–84, 86–87, 89–92, 94, 109–10, 159
Verizon, 222–23, 224–25, 226, 229, 230, 234, 326–27, 384
Viacom, 244, 251–52
Vickers, V. C., The Google Book, 348–49
virtual machine, 208–9
virtual reality, 60
Vogenthaler, Alex, 1–2
voice recognition, 219, 234, 236
Waddell, Matt, 137
Wagner, Dana, 331, 345, 347
Wagoner, Rick, 113
Wajda, Andrzej, 245
Walk, Hunter, 251, 263–64
Walker, Craig, 233–34, 235, 236
Walker, Robby, 203
Wang, Yonggang, 299–300
Weaver, Warren, 62
web:
emergence of, 14–15
free posting and links, 15
growth of, 15, 22, 35, 42
as infinite database, 15–16
net neutrality, 222
rating system for, 16
social networking on, 369–83
stickiness in, 30
world changed by, 20
see also Internet
web connectivity analysis, 39
WebGuerrilla, 56
web links, 10, 15–16, 17, 18–24, 25–26, 27, 34, 37–38, 51, 53, 59, 217
web searches:
AltaVista, 19–20
comprehensiveness in, 52–53, 58
crawling, 19, 23, 34, 41, 42, 52
formatting of, 19
indexing in, 20, 21–22, 26, 41–43, 52
keywords in, 21–22
links in, 21–22
as magic, 32
quality of, 19, 20–24, 52, 61–62
ranking, 18
relevance in, 52
by servers, 19
spam in, 25
speed in, 47, 52
user data in logs of, 45–48, 59
Web 2.0 movement, 238, 243
Weihl, Bill, 37, 196–97
White Pages, 50
Whitman, Meg, 318
Whitt, Richard, 222–25
Whitten, Alma, 269–70
Whyte, William H., The Organization Man, 162
Wi-Fi networks, 343, 383, 384
Wikipedia, 240, 241
Wilkin, John, 352
Williams, Evan, 374, 376
Williams, Robin, 246–47
Winograd, Terry, 14, 16, 17, 28, 31
wireless communication, 214–16, 384
Wissman, Adam, 103
Wittgenstein, Ludwig, 48
Wojcicki, Anne, 126, 253
Wojcicki, Susan, 128, 235, 356
and advertising, 78, 79, 95, 98, 101, 102, 104, 115, 119, 174, 335
house of, 34, 125–26, 133, 139
Wong, Nicole, 175–76, 178, 309, 338–39, 379–80
Wooki, 240–41
word processing, 201, 202
words, defined by content, 48
word stuffing, 25
World Economic Forum, 283–84
World Wide Web, see Internet; web
Wright, Johanna, 58, 59, 68
Writely, 201
Writers Guild of America, 361
Wu, Dandan, 288
Wu, Qing, 119–20
Xerox PARC (Palo Alto Research Center), 37
Xue, Rohnsin, 289
Yahoo:
and China, 273, 284, 285, 286
and competition, 98, 99, 220, 332, 380
and eGroups, 30
and email, 168, 172, 180
and Flickr, 239
founding of, 31
funding of, 73
and Google, 44–45, 57, 151
meetings with, 28
and Microsoft, 343–44, 346, 380
and Overture, 98–99
and YouTube, 247, 248
Yang, Jerry, 28, 71, 344
Y Combinator, 203
Yeo, Boon-Lock, 301–2
Yoshka (dog), 36
YouTube, 242–52, 328, 372
and China, 298, 305
and copyrights, 244, 245, 251, 261
formation of, 243
Google acquisition of, 199, 247–52
and Google management, 251, 260–65