and smart phones, 215–16, 224, 226–30, 234–36
and social networking, 372, 377–78, 380
and speed, 185, 207
and Stanford, 13–14, 16, 17, 28, 29, 34
and trust, 221, 237
values of, 127–28, 130, 132, 135, 139, 141, 146, 196, 275, 305, 364
and web links, 18, 51
and Yahoo, 344
and YouTube, 248, 264
browsers, 204–12
Google Chrome, 208–12, 220, 221, 228, 354
open-source, 204
as operating systems, 210–12
and privacy, 336–37
browser wars, 206, 283
Buchheit, Paul, 102, 259
and email, 167–71, 176, 178–80, 185, 370
and Google motto, 143–44, 170
Buffett, Warren, 147, 149
Burning Man, 76, 80
Bush, Vannevar, 15, 44
Buyer, Lise, 70, 148, 150, 151–52, 154
Buyukkokten, Orkut, 371
Buzz, 377–80
Cairns, Heather, 125
Campbell, Bill, 143, 158–60, 218, 237
Caribou (later, Gmail), 169–71
Cavanaugh, William, 366
Center for Democracy & Freedom, 337, 339
Cerf, Vinton, 222
Chan, Wesley, 113–15, 166, 205, 233–36, 291
Changchun, Li, 306
Chavez, Pablo, 329–30, 346
Chen, Steve, 243–44, 247–51, 264
Cheriton, David, 27–28, 33–34, 79
Cheung, Harry “Spider-Man,” 41, 125, 128
Chin, Denny, 9–10, 365–66
China, 276–314
aim to do good in, 279–80, 303–4, 313
bureaucracy of, 277–79, 280, 291, 295, 298, 304, 312
censorship in, 268, 273, 276, 277, 279, 280–81, 283–86, 290, 293, 295, 297–98, 303–8, 310–13
competition in, 278, 281, 292–98, 300, 305–6, 313
cooperation with government in, 279, 284–85, 292, 297, 299, 301, 302, 305
cultural differences in, 278, 290, 291, 292, 298, 302–3
Google closed in, 311–14, 383
Google’s Chinese name, 287–88
Google’s launch in, 287–89
license to operate in, 277, 279, 280, 295, 340
Obama town meeting in, 324
Olympic Games in, 304
recruitment in, 290–91
“red pockets” in, 297
search in Chinese language, 272–74, 280, 294, 299–300, 304, 306
security issues in, 267–68, 270, 298, 301–2, 303, 308–11, 313–14
stolen code in, 300, 309
and U.S. Congress, 284–87
Chinese New Year, 299
Chopra, Aneesh, 322
Chou, Johnny, 296
Cisco Systems, 284, 285
Clancy, Dan, 360
Clark, Jim, 248
Clarke, Arthur C., 32
Clinton, Hillary Rodham, 318, 325
cloud computing, 180–212, 346
and applications, 200–212
and browsers, 204–12
in data centers, 181–200
files eliminated in, 211–12
and MapReduce, 199–200
and operating systems, 210–12
and smart phones, 228
and YouTube, 261
cluster computing, 180
Coleman, Keith, 168
Coleman, Mary Sue, 352
Comcast, 326–27
Compaq, 37
competition:
AltaVision, 53, 168
and antitrust issues, 330, 331–34, 343–47, 364
Apple, 218, 220–21, 227, 228, 236–37, 266
in applications, 200–212, 266
chasing after, 383, 385
in China, see China
deconstructing Google’s processes, 55–56
for engineering talent, 370
and evil, 207, 208
Microsoft, see Microsoft
Oracle, 220
payment systems, 242
and secrecy, 198
telecoms, 222–23, 228–30, 233, 234, 236, 329, 363
Yahoo, 98, 99, 220, 332, 380
Congress, U.S.:
and antitrust, 332–33, 366
and China, 284–87
and Internet access, 326–27
Cook, Scott, 80
copyrights:
and Book Search, 352–54, 357–67
in China, 292
detecting violations of, 16, 174
evil violations of, 245, 367
law of, 353, 359, 360, 367
and lawsuits, 9–11, 328, 353, 358–62
and partner content, 264
safe harbor sites, 244
and YouTube, 244, 251, 261–62
Coughran, Bill, 301, 304, 310
Cowgill, Bo, 156
craigslist, 97, 239, 243
Credit Suisse, 148–49
Crosby, Wayne, 203
Crowley, Dennis, 373–74
Cruikshank, Lucas, 263–64
Cselle, Gabor, 240–41
Cui, Jin, 300
Cutts, Matt, 53–56, 58, 82, 155
Cyc, 47
D’Amato, Alfonse, 318
Danger, 213–14, 216
data:
in the abstract, 19, 367
as basis of decision making, 3, 113, 161–62, 275, 319
compression of, 47, 100–101
payload, 343
public sources of, 341
data centers, 181–200, 256, 383
allocation of resources in, 202–3
basic requirements for, 191
cloud computing in, 181–200
expansion of, 182, 183, 250
and fiber ownership, 187–88
mapping the system in, 199
modular approach to, 189–90
power usage in, 189, 191, 194, 196–97, 211, 241
reducing information in, 199
redundancy in, 184
secrecy about, 181, 193
servers in, 181, 183, 187, 194
site selection in, 188–89, 191–94, 195–97
speed in, 184–87
Data Liberation Front, 354
data mining, 119, 180
data security laws, 343
Davidson, Alan, 329
Davies, Simon, 176
Dean, Jeffrey, 39, 43, 139
and advertising, 78, 102
and data centers, 197–200
and file system, 184
and MapReduce, 199–200
and web searches, 37–38, 42, 46–48
Design LLC, 191–93
Desimone, Josef, 134
Digital Equipment Corporation (DEC), 19–20, 22, 28, 37, 197
Diller, Barry, 322
DLB Associates, 190
dMarc Broadcasting, 250
Dodgeball, 373–74
Doerr, John, 73, 74, 79–80, 143, 145, 147, 162–63, 204–5
Dory, 131, 323
DotOrg, 257–58
DoubleClick, 330–36
Downey, Brandon, 269
Dream, 217–18, 220, 221
Drummond, David, 175, 176
and Book Search, 351–52, 354, 356, 360, 364
and China, 276, 304–5, 309, 311–12
and Congress, 332–33
and lawsuits, 328
and Obama, 315
and YouTube, 247, 249, 250, 252
Dureau, Vincent, 265
Durie, Daralyn J., 366–67
EarthLink, 95
eBay, 15, 113, 318
Edison, Thomas, 13
Edwards, Doug, 140
eGroups, 30
Elbaz, Gil, 103
Electronic Frontier Foundation, 337, 339
email, 161, 167–81
and ads, 102, 170–73, 177, 179, 180
and cloud computing, 180–81
Gmail, see Gmail
and privacy
, 170–78, 211, 378
and revenues, 170–73
and storage, 168–69, 172, 179–80
Emerald Sea, 382–83
employees:
and austerity period, 256–57, 258–59
contract workers, 257, 269
first, 34, 36, 37
as Googley, 4, 36, 138–40, 158, 159, 162, 270, 309
numbers of, 5, 134, 158, 164, 373, 386
pampered, 58, 133–38, 259
promotions of, 260
recruitment/hiring of, 35–41, 72, 138–43, 258–59, 266, 386
and security issues, 269–70
70–20–10 balance, 162, 323
teamwork, 162
and 20 percent rule, 124
wealth of, 155–57, 259
Engelbart, Douglas, 15
Epstein, Scott, 76–77
Eustace, Alan, 145–46, 215, 271, 281, 289, 301, 303, 308
Ewing, Jessica, 174
Excite, 20, 27, 28–30, 136, 268
Facebook, 309, 322, 369–71, 373, 375–77, 379–80, 382–83
face recognition, 232
Farrell, Carrie, 139
Federal Communications Commission (FCC), 222, 223
Federal Trade Commission (FTC), 331–34, 379
Feiken, Jennifer, 242–43, 244–45
fiber optics, ownership of, 187–88, 198, 199, 261
Figueroa, Liz, 176–78
Filo, David, 28, 344
Fino, Audrey, 49–50, 52, 60
Fischer, David, 98
Fisher, Darin, 204
Flake, Gary, 98
Fleischer, Peter, 338–39
forecasting, 119–20
Foursquare, 374
Fred (video channel), 263–64
FriendFeed, 259, 370
Friendster, 371
Gaia password system, 308–9
Garcia-Molina, Hector, 14, 16, 17, 18, 23, 33
Gates, Bill, 14, 179, 204, 219, 278, 282, 283, 344, 381
GDrive, 205, 211
Gelernter, David, Mirror Worlds, 59–60
Ghemawat, Sanjay, 42, 43, 47, 100, 184, 197, 198–200
Gibson, William, 7
Gilbert, Judy, 257, 258, 259, 260
Gilbert, Roy, 272
GIMP, 31
Girouard, Dave, 180
Glazer, David, 375, 376
Gmail, 171–81, 322
and applications, 219, 227, 233, 236
as Caribou, 169–71
and cloud computing, 180–81
launch of, 161, 171–72, 206
and privacy, 170–78, 211
and security breach, 267–68
and social networking, 375, 377
and speed, 185
Goetz, Thomas, 254
Gomes, Ben, 40, 54, 58, 67–68, 100
Gonzalez, Steven, 283
Goodger, Ben, 204
Google:
and access to all the world’s information, 6, 10, 58, 59, 63, 67, 75, 130, 146, 173, 198, 215, 219, 275, 335, 340, 342–43, 356, 363
ads of, see advertising
and antitrust issues, 330, 331–34, 343–47, 364
APM program, 1–2, 3–5, 161–62, 259
and applications, 200–212, 239
austerity time of, 83, 86, 252–53, 255–57, 258–59, 265–66, 272, 376
BackRub renamed as, 30–31
business plan for, 72, 75, 77–78, 95, 115, 138, 152, 201
changing the world, 6, 34, 39, 52, 97, 120, 125, 126, 146, 316, 319, 329, 349, 365, 367, 369
cheap equipment bought for, 33, 129, 183–84, 189
Code Yellow in, 186
conference rooms of, 136–37
culture (Googley) of, 3, 36, 121–28, 129–42, 159, 186–87, 364, 365, 370, 385
design guidelines for, 129–30, 132, 206–7
development of, 32–34, 35–37, 45–57, 58
“Don’t be evil” motto of, 6, 11, 143, 144–46, 150, 170, 238, 276, 285, 286, 366–67, 384–85
employees, see employees engineers as top dogs in, 129, 130, 158, 160, 161, 323
failure and redundancy built into, 183–84, 189, 198, 211, 255, 372
filing for incorporation, 34
funding of, 32, 33–34, 72–75, 79, 129, 182
global scope of, 196–97, 270–72; see also China
growth of, 3, 5, 6, 11, 43, 99, 127–28, 130, 131–32, 143, 164, 183, 198, 238–42, 253, 259, 271
headquarters of, 34, 36, 43, 125–26, 127–28, 130
home page of, 31, 184–85
IPO of, 2, 70, 94, 108, 134, 146–57
lawsuits against, 9–11, 56, 98, 150–51, 244, 328–29, 353, 358–67
as learning machine, 45, 47, 48, 65–68, 173, 216, 239, 383, 385
management structure, 74, 75–77, 79–82, 110, 143, 147, 157–66, 235, 254–55, 273, 373–74, 386–87
mission and vision of, 3, 6, 75, 97, 117, 124–25, 132, 169, 175, 215, 238, 363, 365
moral purity of, 6, 97, 268, 356, 360, 367
name of, 30–31, 180
no customer support from, 230–31, 376
1-800-GOOG-411 directory assistance, 219, 229
and politics, 317–19, 329–30
profitability of, 3, 69–71, 72, 77–78, 79, 99, 130, 256, 383, 386
public image of, 57, 74–75, 76, 77, 126, 144, 153–54, 173, 176, 237, 328–29, 337, 343, 364, 366, 383–84
secrecy in, 49, 52, 56–57, 69–70, 72–73, 83, 93, 106–7, 108, 146, 164–65, 191, 198, 218, 260, 261, 354, 357
security issues in, 267–70, 308–10, 313–14
shares in, 147–49, 155–57, 252
speed as focus of, 31, 37, 42, 52, 184–87, 206, 207, 208–9, 272, 372–73
TGIF meetings, 130–31, 166
20 percent rule, 124
user data amassed by, 45–48, 59, 84, 144, 173–74, 185, 333–36
user focus of, 5, 77, 241–42
values of, 6, 143–46, 147, 198, 256–58, 275–76, 300, 307, 310, 321, 323, 336, 343, 354, 364, 370, 384–85
war rooms of, 42–43, 45, 176, 186, 206, 309–10, 379, 380–81
and Yahoo, 44–45, 57, 151
and YouTube, 199, 242–52, 260–65
Google Analytics, 114–15, 205, 233, 234
Google Answers, 102
Google Book Search, 11, 347–67
Google Book Settlement, 362–67
Google Calendar, 233, 236
Google cars, 385, 386