158 Mike Fleming, “SHOCKER! Disney Halts ‘The Lone Ranger’ With Johnny Depp and Gore Verbinski,” Deadline Hollywood, 12 Aug 2011, 4 Sep 2012, http://www.deadline.com/2011/08/shocker-disney-scraps-johnny-depps-lone-ranger/
159 The premises are owned by the Saul Zaentz Media Company. The journalists viewed Stanton’s Power Point presentation there, then were bused to Pixar for lunch in a room where they were surrounded by props. costumes, and production art.
160 Steve ‘Frosty’ Weintraub, “20 Things to Know about JOHN CARTER; Plus an Awesome Interview with Director Andrew Stanton and your First Look at a Thark,” Collider.com, 11 Jul 2011, 4 Sep 2012 <http://collider.com/andrew-stanton-interview-john-carter/101272/>.
161 “D23” refers to the year Disney was founded, 1923.
162 Jeff Otto, “D23: ‘John Carter,’ ‘Timothy Green’ Receive Lukewarm Responses,” Indiewire/The Playlist, 21 Aug 2011, 4 Sep 2012 <http://blogs.indiewire.com/theplaylist/d23_john_carter_timothy_green_receive_lukewarm_response_oz_and_frankenweeni#>.
163 Anthony D’Alessandro, “Disney D23: Box Office Outlook for 2011-13, John Carter’s Marketing Challenge, Muppets Make Comeback,” Indiewire, 22 Aug 2011, 4 Sep 2012 <http://blogs.indiewire.com/thompsononhollywood/disney_d23_muppets_john_carter_pixar_oz_great_and_powerful#>.
164 Mr. Beaks, “Mr Beaks Beholds the Agony of John Carter and the Ecstasy of the Muppets at D23,” Aint It Cool News, 22 Aug 2011, 4 Sep 2012,< http://www.aintitcool.com/node/50924>.
165Ezequiel Gutierrez, “D23 -- Disney’s Live Action Panel + “John Carter” and “Muppet” Footage Description/reaction,” Hey U Guys, August 23, 2011, http://www.heyuguys.co.uk/2011/08/23/d23-disneys-live-action-panel-john-carter-and-muppet-footage-descriptionreaction/
166 Devin Faraci, “D23 Expo Report: JOHN CARTER of Blahs,” Bad Ass Digest, 20 Aug 2011, 4 Nov 2012, http://badassdigest.com/2011/08/20/d23-expo-report-john-carter-of-blahs/
167 Tommy Cook, “D23 Live Action Recap,” Collider.com, 20 Aug 2011, 4 Nov 2012 <http://collider.com/d23-recap-the-muppets-john-carter-oz-the-avengers/110675/>
168 Germain Lussier, “New Footage From ‘The Avengers’ Revealed [D23 Expo],” Slashfilm, 21 Aug 2011, 4 Sep 2012 <http://www.slashfilm.com/footage-the-avengers-revealed-d23-expo/>
169 Ezequiel Guttierez, “The Avengers” Footage Description and Reaction,” Hey U Guys, 21 Aug 2011, 4 Sep 2012 < http://www.heyuguys.co.uk/2011/08/21/d23-the-avengers-footage-description-and-reaction/>.
170 Matt Holmes, “New THE AVENGERS Footage Shown at Disney’s D23 Expo,” What Culture!, 21 Aug 2011, 4 Sep 2012 <http://whatculture.com/film/new-the-avengers-footage-shown-at-disneys-d23-expo.php>.
171 Jimmy O, “D23: A Full Report From Disney’s Version of Comic-Con!,” Joblo.com, 21 Aug 2011, 4 Sep 2012 <http://www.joblo.com/movie-news/d23-a-full-report-from-disneys-version-of-comic-con>.
172 IMDB Pro, “John Carter (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt0401729/graph-data> ; IMDB Pro, “The Avengers (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt0848228/graph>; IMDB Pro, “The Hunger Games (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt1392170/graph-data>. As an additional data point -- during this same window of time, The Hunger Games, the principal competition for John Carter in March, achieved 276 placements according to IMDB Pro. So the “score” -- Avengers 360, Hunger Games 276, John Carter 5.
173 SciFi Mafia Staff, “New Airship Concept Art from Disney’s John Carter,” SciFi Mafia, 15 Sep 2011, 4 Sep 2012 <http://scifimafia.com/2011/09/new-airship-concept-art-from-disneys-john-carter/>. Bryan Kritz, “Helium Airship Concept Art for Upcoming Sci-Fi Film John Carter,” The Daily Blam, 13 Sep 2011, 4 Sep2012 <http://www.dailyblam.com/news/2011/09/13/helium-airship-concept-art-for-upcoming-sci-fi-film-john-carter>.
174 The John Carter Official Facebook Page, Nov 28, 2010, 2 Sep 2012 <https://www.facebook.com/JohnCarterMovie>.
175 Nikki Finke, “Disney Fires marvel’s Marketing Department,” Deadline Hollywood, 23 Aug 2011, 4 Sep 2012 <http://www.deadline.com/2011/08/disney-fires-marvels-marketing-department/>.
176 Tad Friend, “Second Act Twist,” The New Yorker, 17 Oct 2011, 4 Sep 2012 <http://www.newyorker.com/reporting/2011/10/17/111017fa_fact_friend>.
177 Margaret Lyons, “How Much Does John Carter Need to Make to Get a Sequel,” Vulture.com, 10 Oct 2011, 4 Sep 2012 <http://www.vulture.com/2011/10/john-carter-mars-andrew-stanton-box-offic.html>
178 Germain Lussier, “‘John Carter’ Needs to Make About $700 Million to Earn a Sequel,” Slashfilm, 11 Oct 2011, 4 Sep 2012 <http://www.slashfilm.com/john-carter-700-million-earn-sequel/>
180 Adam B. Vary, “‘John Carter’: Taylor Kitsch fends off a fearsome white ape -- EXCLUSIVE FIRST LOOK”, Entertainment Weekly, 23 Nov 2011, 3 Sep 2012 <http://insidemovies.ew.com/2011/11/23/taylor-kitsch-john-carter-white-ape-first-look/>.
181 Joey Paur, “New Image from Disney’s JOHN CARTER,” Geek Tyrant, 23 Nov 11, 4 Sep 2012 <http://geektyrant.com/news/2011/11/23/new-image-from-disneys-john-carter.html>.
182 Matt Goldberg, “New Image From John Carter,” 23 Nov 2011, 4 Sep 2012 <http://collider.com/john-carter-movie-image/128060/>.
183 Russ Fisher, “New Image From ‘John Carter’ Shows a Giant Toothy Beast,” Slashfilm, 23 Nov 2011, 4 Sep 2012 <http://www.slashfilm.com/image-john-carter-shows-giant-toothy-beast/>.
184 Sentiment Analysis identifies the Fan or Follower’s attitude toward a brand by using variables such as context, tone, emotion, among others. A commonly used reference is “positive/negative sentiment ratio” which expresses the ratio of positive to negative brand references. There are a variety of software programs available, as well as companies specializing in Sentiment Analysis. All major corporations in the US conduct sentiment analysis on the brands and products; movie studios, with the acute challenge of a one-shot, no do-over marketing campaign have perhaps the strongest need of all types of companies to conduct and make use of the results of Sentiment Analysis.
185 Official John Carter Facebook Page, <https://facebook.com/johncartermovie>.
186 Alex Riviello, “John Carter of Uglytown,” Joblo.com, 28 Nov 2011, 4 Sep 2012 <http://www.joblo.com/movie-news/john-carter-of-uglytown>.
187 Gregory Ellwood, “What went wrong with ‘John Carter’?,” HitFix, 12 Mar 2012, 4 Sep 2012 <http://www.hitfix.com/blogs/awards-campaign/posts/what-went-wrong-with-john-carter>.
188 HItFix, March 12, 2012, http://www.hitfix.com/blogs/awards-campaign/posts/what-went-wrong-with-john-carter
189TFI Staff, “John Carter - Poster 2,” The Film Informant, 28 Nov 2011, 4 Sep 2012 <http://thefilminformant.com/2011/11/john-carter-poster-2/>.
190 BLT Communications, “John Carter,” 4 Sep 2012 < http://bltcommunications.com/Explore/TheatricalPrint>.
191 Claude Brodesser-Akner, “The Inside Story of How John Carter Was Doomed by Its First Trailer,” Vulture.com, 13 Mar 2012, 4 Sep 2012 <http://www.vulture.com/2012/03/john-carter-doomed-by-first-trailer.html>.
192 Drew Taylor, “Andrew Stanton Reflects on the Box Office Failure of John Carter,” Indie/Playlist, 10 Sep 2012, 11 Nov 2012 <http://blogs.indiewire.com/theplaylist/andrew-stanton-reflects-on-john-carter-20120910>
193 Robin Roberts, “Friday Night Lights Star Taylor Kitsch Shows Official Trailer for John Carter” Youtube “ABC News” Channel, 30 Nov 2011, 2 Sep 2012 <http://www.youtube.com/watch?v=Swf9pVGVW30>.
194 Matt Goldberg, “‘Sneak Peek’ at New Trailer for JOHN CARTER,” Collider.com, 30 Nov 2011, 12 Sep 2012 <http://collider.com/john-carter-movie-trailer/102418/>.
195 Twitter, Andrew Stanton Feed, <http://Twitter.com/AndrewStanton>.
196 Katey Rich, “New John Carter Trailer Previewed on Good Morning America,” Cinema Blend, 30 Nov 2011, 4 Sep 2011 <http://www.cinemablend.
com/new/John-Carter-Trailer-Previewed-Good-Morning-America-28116.html>.
197 DisneyMovieTrailers, “John Carter Trailer,” Youtube, <http://www.youtube.com/watch?v=nlvYKl1fjBI>.
198 Harry Knowles, Aintitcool.com, December 1, 2011, http://www.aintitcool.com/node/52128
199 Joey Paur, “The Sci-Fi Film JOHN CARTER gets a New Full Trailer!” Geek Tyrant, 30 Nov 2011, 4 Sep 2012 <http://geektyrant.com/news/2011/11/30/the-sci-fi-film-john-carter-gets-a-new-full-trailer.html>.
200 Angie Han, “‘John Carter’ Trailer - ‘Wall-E’ Director Andrew Stanton Goes Back to outer Space, This Time with Tim Riggins,” 30 Nov 2011, 4 Sep 2012 <http://www.slashfilm.com/john-carter-trailer-2/>.
201 Scott Mendelson, “Going Broke Chasing Boys: Why Disney ditched princesses and spent $300M on John Carter,” Hollywood News, 3 Dec 2011, 4 Sep 2012 <http://www.hollywoodnews.com/2011/12/03/going-broke-chasing-boys-why-disney-ditched-princesses-and-spent-300-million-on-john-carter/>.
202 Michael D. Sellers, “Heady Days for Edgar Rice Burroughs Fans: Avatar, ERB, and John Carter of Mars,” Erbzine, 10 Jan 2010, 3 Sep 2012 < http://www.erbzine.com/mag30/3038.html>.
203Michael D. Sellers, “John Carter Inspired Avatar, not Vice Versa,” The John Carter Files, 3 Dec 2012, 3 Sep 2012 < http://thejohncarterfiles.com/2011/12/john-carter-inspired-avatar-not-vice-versa-lets-set-the-record-straight/>
204 William Cock, “Don’t Mess With Tarzan,” Erbzine, 1 Sep 2008 1 Nov 2012 <http://www.erbzine.com/mag35/3557.html>.
205 The Official John Carter Facebook Page, 28 Nov 2012, 4 Sep 2012 <https://facebook.com/JohnCarterMovie>; The Official Hunger Games Facebook Page, 20 Jul 2010, 4 Sep 2012
206 The Lorax Official Facebook Page, 10 May 2010, 3 Sep 2012 <https://www.facebook.com/theloraxmovie> IMDB Pro MovieMeter Data Table, “The Lorax (2012)” 3 Sep 2012 <http://pro.imdb.com/title/tt1482459/graph-data>.
207 All figures for budgets and box office gross are from Box Office Mojo, which is generally considered to be the most authoritative source for this information. <http://boxofficemojo.com>. To access the budget, theatrical gross, and other information for a given film, enter the title of the film in the search bar at the home page of Box Office Mojo.
208 Box Office Mojo Staff, “Finding Nemo,” 4 Sep 2012, <http://boxofficemojo.com/movies/?id=findingnemo.htm; http://boxofficemojo.com/movies/?page=weekend&id=findingnemo.htm>.
209 Box Office Mojo Staff, “Wall-E,” 4 Sep 2012, <http://boxofficemojo.com/movies/?id=wall-e.htm>
210 Peter Dimako, “New John Carter Movie Poster has Taylor Kitsch in Monstrous Trouble,” Upcoming Movies.com, 15 Dec 2011, 3 Sep 2012 <http://www.upcoming-movies.com/Articles/new-john-carter-movie-poster-has-taylor-kitsch-in-monstrous-trouble/>.
211 Disney Movie Trailers Staff, “John Carter Warhoon TV Spot,” Disney Movie Trailers Channel Youtube, 19 Dec 2011, 4 Sep 2012, <http://www.youtube.com/watch?v=HV4tekTPQbQ>.
212 Disney Movie Trailers Staff, “John Carter Awakening TV Spot,” Disney Movie Trailers Channel Youtube, <http://www.youtube.com/watch?v=AbTdSQuCB5Q>.
213 Brendan Bettinger, “Japanese Trailer for John Carter,” Collider.com, 26 Dec 2011, 5 Sep 2012 <http://collider.com/john-carter-trailer-2/134204/>.
214 Harry Knowles, “Japanese John Carter Trailer Begins to Show the Shape of the Story,” Ain’t It Cool News, 23 Dec 2011, 5 Sep 2012 <http://www.aintitcool.com/node/52394>.
215 Brendan Connelly, “Superb New Trailer and Intriguing Concept Art for John Carter,” Bleeding Cool.com, 24 Dec 2011, 5 Sep 2012 < http://www.bleedingcool.com/2011/12/23/trailer-concept-art-for-john-carter/>.
216 Nick Newman, “International ‘John Carter’ Trailer Provides More Backstory,” The Film Stage, 23 Dec 2011, 5 Sep 2012 <http://thefilmstage.com/trailer/international-john-carter-trailer-provides-more-backstory/>.
217 Russ Fischer, “‘John Carter’ International Trailer Shows More of Carter’s Trip to Mars,” Slashfilm, 23 Dec 2011, 5 Sep 2012 <http://www.slashfilm.com/john-carter-international-trailer/>.
218 Wolvie CBM, “Great New Footage Featured in International Trailer for Andrew Stanton’s John Carter,” ComicbookMovie.com, 23 Dec 2011, 4 Sep 2012 <http://www.comicbookmovie.com/fansites/Wolvie09/news/?a=51791&t=Great_New_Footage_Featured_in_International_Trailer_For_Andrew_Stantons_JOHN_CARTER>.
219 Joey Paur, “John Carter - Japanese International Trailer Shows off New Footage,” Geek Tyrant, 23 Dec 2011, 4 Sep 2012 <http://geektyrant.com/news/2011/12/23/john-carter-japanese-international-trailer-shows-off-new-foo.html>.
220 Ken J. Lloyd, “Brilliant New Trailer Introduces a New Side to John Carter,” Hey U Guys, 26 Dec 2011, 5 Sep 2012 <http://www.heyuguys.co.uk/2011/12/26/brilliant-new-trailer-introduces-a-new-side-to-john-carter-and-plenty-more-mind-blowing-action/>.
221 Official John Carter Twitter Account, “@JohnCarter”, 15 Jun 2010, 5 Sep 2012 <http://Twitter.com/JohnCarter
222 Official John Carter Facebook Account, “John Carter,” 28 Nov 2010, 5 Sep 2012 <https://facebook.com/JohnCarterMovie>.
223 Official Lorax Facebook Site, “Dr. Seuss’ The Lorax,” Facebook, 10 May 2010, 5 Sep 2012 <https://www.facebook.com/theloraxmovie>.
224 Gore Vidal, “Tarzan Revisited,” Esquire, December 1967, 4 Nov 2012 <http://www.erbzine.com/mag16/1653.html>.
225 Gore Vidal, “Tarzan Revisited,” Esquire, December 1967, 4 Nov 2012 <http://www.erbzine.com/mag16/1653.html>
226 Nikki Finke, “EXCLUSIVE: MT Carney Out as President of Worldwide Marketing at Walt Disney Studios,” Deadline Hollywood, 8 Jan 2012, 5 Sep 2012 <http://www.deadline.com/2012/01/m-t-carney-out-as-president-of-worldwide-marketing-at-walt-disney-studios/>.
227 Brooks Barnes, “In Hollywood’s Clubby Culture, a Disney Marketer’s Rapid Downfall,” New York Times, 8 Jan 2012, 5 Sep 2012 <http://www.nytimes.com/2012/01/09/business/media/the-downfall-of-m-t-carney-disneys-marketing-manager.html?pagewanted=all>.
228 Brent Lang, “Disney’s $250M ‘John Carter’ Gamble: Otherworldly Hit or Cosmic Bomb?” The Wrap, 9 Jan 2012, 5 Sep 2012 <http://www.thewrap.com/movies/article/disneys-250M-john-carter-gamble-cosmic-bomb-or-otherworldly-hit-33532>.
229 Rebecca Baeder Garland, “I saw John Carter at a Nielsen Screening and Loved It!” IMDB, January 8, 2012, <http://www.imdb.com/title/tt0401729/board/flat/193293774?d=193293774#193293774>.
230 Michael D. Sellers, “Test Screening Reviewer Posts ‘I Saw John Carter at a Nielsen screening and loved it!’ and Sends Message Board into a Frenzy,” The John Carter Files, 8 Jan 2012, 5 Sep 2012. http://thejohncarterfiles.com/2012/01/test-screening-reviewer-posts-i-saw-john-carter-at-a-neilsen-screening-and-i-loved-it-2/.
231 IMDB Pro, “John Carter (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt0401729/graph-data> ; IMDB Pro, “The Avengers (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt0848228/graph>; IMDB Pro, “The Hunger Games (2012) MovieMeter: Data Table View,” accessed 2 Sep 2012 <http://pro.imdb.com/title/tt1392170/graph-data>.
232 The Official John Carter Facebook Page, “John Carter,” 28 Nov 2010, 5 Sep 2012 <https://facebook.com/JohnCarterMovie>; The Official Hunger Games Facebook Page, “The Hunger Games,” 10 May 2010, 5 Sep 2012 <https://facebook.com/TheHungerGames>.
233 Official John Carter Facebook Account, “John Carter,” 28 Nov 2010, 5 Sep 2012 <https://facebook.com/JohnCarterMovie>; Official Lorax Facebook Site, “Dr. Seuss’ The Lorax,” Facebook, 10 May 2010, 5 Sep 2012 <https://www.facebook.com/theloraxmovie>.
234 Mark Graser, “Disney names Ricky Strauss head of marketing,” Variety, 13 Jan 2012, 5 Sep 2012, < http://www.variety.com/article/VR1118048612?refcatid=13&printerfriendly=true>.
235 Kim Masters, “Mega Movies + New Directors = big Drama,” The Hollywood Reporter, 19 Jan 2012, 5 Sep 2012 <http://www.hollywoodreporter.com/news/%20john-carter-taylor-kitsch-47-ronin-keanu-reeves-mission-impossible-283347>.
236 Andrew Stanton, Official Andrew Stanton Twitter Account @AndrewStanton, Twitter, <http://
twitter.com/AndrewStanton>.
237 Disney Movie Trailer Channel Staff, “Disney - John Carter Super Bowl Ad,” Youtube, 3 Feb 2012, 5 Sep 2012 <http://youtu.be/V3yzs4OUnlI>.
238 Andrew Stanton, Official Andrew Stanton Twitter Account @AndrewStanton, Twitter, <http://twitter.com/AndrewStanton>.
239 Joel Ryan, “Best Super Bowl Movie Ads: The Avengers...and Star Wars,” EOnline.com 6 Feb 2012, 5 Sep 2012 <http://www.eonline.com/news/291969/best-super-bowl-movie-ads-the-avengers-and-star-wars>>
240 Disney Movie Trailers Staff, “John Carter: Extended Super Bowl Ad,” YouTube, 5 Feb 2012, 5 Sep 2012 < http://www.youtube.com/watch?v=7krwq5hZPY0>