Beyond that, however, you’ll get a real feel for what it’s like out there on the front-line. The surprises which PR folk may spring on you when you arrive to conduct your interview. The challenge of getting a reluctant, or even downright angry, interviewee to warm to you and open up. Even what to do when you realise that your recording device has failed to record the interview!
Sections in the book include the following:
Five Qualities That Make For A Good Interviewer
Seven Ways To Set Your Interviewee At Ease
The Eight Types Of Interviewee
Fandom Vs Professionalism
The PR Establishes A No-Go Area
Can An Interviewee Ever Become Your Friend?
Underhand Tactics & Grey Areas
Becoming A Fly On The Wall
The Dreaded Roundtable Interview
How Verbatim Do You Need To Be With Those Quotes?
The Structure Of An Interview Article
Author Arnopp even throws in a personal guarantee: if you’re left with an unanswered question, you can ask it courtesy of a special Formspring account!
For the full details: HowToInterviewPeople.info
“Jason Arnopp is one of those ludicrous, funny people who manages to get the most reticent of stars to tell him things that they really shouldn’t. As a journalist, he is blessed with a remarkable bedside manner. He might be able to teach you a thing or two” – PHIL ALEXANDER (Mojo Editor-In-Chief and former Kerrang! Editor)
“It was my very happy experience to work with and read Jason Arnopp for a number of years on Kerrang! Jason’s interviews were always funny, smart, passionate… blah, blah, blah. But one singular thing marked him apart in his field – he had the invaluable ability to ask the unexpected question that caught both subject and reader off guard, and unfailingly meant you found out something new about whomever he was interviewing” – PAUL REES (former Editor of Q and Kerrang!)