C H A P T E R 6:
W H E R E T O N E X T ?
First things first - good luck with your job interviews! You’ve
worked hard to learn how to define, find, match, construct and
prepare stories that you can use to land your dream job.
Not only that, but you’ve also identified how you can use
those stories to establish yourself in the first 90 days of your
new role, and build rapport and credibility with your new team
members and managers.
You’ve made positive progress towards learning the art of
storytelling in business. The skills and techniques you’ve
learned in this book and the stories you have constructed will
serve you well in your future career - but this is only the beginning. There are many other ways you can learn to use stories in business, from communicating with customers to inspiring
your team. It is a skill worth mastering.
If your job involves sales, teaching, presenting, communicating, influencing or leading others, my Online Business Storytelling program will help expand your storytelling skills
using real-world examples of successful leaders and professionals who use business storytelling in their organisations today. You’ll get access to over 25 short videos, as well as other
resources and insights that build your skills and confidence in
sharing stories effectively in business. To find out more, visit
my website; gabrielledolan.com
Welcome to the world of storytelling.
l e t ’ s c o n n e c t
I would love to hear about your job successes and how your stories have helped.
Please connect with me:
gabrielledolan.com
Linkedin
YouTube
@ gabrielledolan i
info@ gabrielledolan.com
All the best,
Gabrielle
O T H E R P R O D U C T S BY G A B R I E L L E D O L A N
An online program that makes Gabnelle Dolans teachings and insights available to everyone - regardless of your location.
With over 25 short videos, this program will challenge your
current perception of storytelling and give you the skills, framework, insights and confidence to share stories effectively in business.
• What a story is and what it isn’t
• The difference between traditional storytelling and business storytelling
• Why you need it and why you need it now
• The three stages required to develop a story
• How to construct a story
• Where you can find stories
• Common mistakes with storytelling
• Where you can share your stories
• Real examples of business people using stories
This program is for anyone that needs to communicate and
influence more efficiently and effectively, including:
• Leaders
• Supervisors
• Trainers
• Sales people
• Customer sendee people
• Change managers
• Project managers
• Subject Matter Experts
With a total of So minutes of video footage, this will he the most
time efficient and effective personal development you can do.
‘Gabrielle Dolan’s business storytelling program empowers
leaders with the fundamental tools and techniques to get
purposeful with their communication/
- Holly Ransom
CEO, Emergent Solutions
‘When it comes to corporate storytelling, Gabrielle Dolan is the
beginning, middle and end. In a business world desperately
trying to capture culture in communication that is portable,
sharable and transferable, she is building the killer app/
- Dan Gregory
CEO, The Impossible Institute
I g nite: Real L e a d e rsh ip , Real Talk, Real R e su lts
Achieve lasting business success by becoming a more authentic
leader. Leaving behind the boring and mundane, this guide
cuts to the chase with a frank and forthright style to provide insight that can radically transform your business.
You’ll learn how your communication style may be holding
you back, and how a few simple changes can inspire your team,
engage your customers, and remind you just how effective you
can be. Storytelling is a powerful business tool, and this book
shows how to find your own stories and dig deep to learn
what’s diking your leadership and motivating your diverse
workforce. You’ll successfully navigate the uncertain terrain
brought about by mixed generational expectations, evolving
technology', and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader.
Communication is everything, and leaders are expected to
be ‘on message’ at all times. Today’s workers want to know the
why behind the what, and this guide shows you how to tailor
your message and your entire communication style to have the
biggest impact.
• Cut through the ‘boring’ and ‘bull’ and be real
• Communicate with impact across all platforms
• Ignite your teams, y^our customers, and yourself
• Level up, step out, and discover what you stand for
‘ Ignite provides brilliant hands-on advice for achieving success.’
- Marty* Linksv
Co-founder and Principal, Cambridge Leadership Associates
‘A completely refreshing approach to leadership and presenting.
Hands down an exceptional read with no beating around the
bush!’
- Tracey Robinson
Innovation Partner, Suncorp Group
‘Incredibly insightful and useful. An essential read for anyone
who wants to get better at how they engage and inspire those
around them.’
- Michelle Gibbings
H o o k e d : H o w Lea d e rs C o n n e ct, E n g a g e a n d In sp ire
w ith S to ryte llin g
In today’s hyper-competitive business environment, leaders
who can engage and inspire their teams and organisations have
a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win
new business.
Dry facts and data fade from memory7 over time, but an
engaging story7 is difficult to forget. In Hooked, communication
and business storytelling experts Gabrielle Dolan and Yamini
Naidu use real-world examples and proven, effective techniques
to teach the skill of great business storytelling. They explain
what good storytelling is, why business leaders need to learn it,
how to create effective stories, and how to practise for perfection.
• Offers proven advice on telling engaging, inspiring stories
• Includes real-world examples and case studies of what to
do and not to do
• Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
T h is is one book that had me hooked right from the start. I
thought I was good at story7 telling, until I read this book.’
- Athula Bogoda
Lead Organi
ser, Melbourne Silicon Beach
‘Simple, practical and elegant;
- John Burgin
CEO Cognizant
‘Critical reading for all leaders;
- Peter Cook
CEO Thought Leaders Global