Manhattan, 35, 41, 53, 147
Manning, Peyton, 158
Martinez, Ric, 200–202, 204
Maryland State Police, 217
Maui, 29
McCartney, Paul, 27
McConnell, Bill, 204, 215
Meadowlands Sports Complex, 50, 147, 154
Measured responses, 141–145
Melangton, Allison, 135
Melnick, Meredith, 59
Mercedes-Benz Superdome, 2, 3, 188, 192, 193, 209, 210, 212, 214, 215, 231
Merton, Robert, 149, 150
Message, managing the (see managing the message)
MetLife Stadium (East Rutherford, New Jersey), 49, 53, 58, 60, 61, 63, 147, 154
Miami, Florida, 19, 31, 41, 169, 171, 200, 233
Miles, Mark, 135
Miller, Jeffrey B., 217–219
Miller Park (Milwaukee), 43
Milwaukee, Wisconsin, 43
Minneapolis Metrodome, 207–208
Minnesota Twins, 43
Minnesota Vikings, 207–208
Miscellaneous expenses, 63
Mission statement, 122
Mistakes, 179–188
MLB All-Star Game, 43–46, 98
M&M Mars, 89
Montreal, Quebec, 65, 66, 183
Montreal Forum, 66, 67, 71
Most Valuable Player honors, 43, 44, 232
Motivation, 121
MTV, 83–85
Mundinger, Paul, 189
Munoz, Oscar, 15
Murphy, Edward A., 21–23, 30, 31, 44
Murphy’s First Corollary, 16, 90, 240
Murphy’s Law, 16, 30, 32
Namath, Joe, 27
Nantz, Jim, 211, 215
NASA, 93
National Basketball Association (NBA), 70
National Football Conference (NFC), 203
National Football League (NFL), 3, 8, 40, 74, 89, 90, 111, 122, 123, 142, 171, 200, 237, 245
Annual Owner’s Meeting, 29
coaches of, 55, 157, 233
Security, 19, 151, 209
senior executives of, 3, 24, 25, 27, 28, 53, 59, 138, 139, 173, 181, 201, 210
Tailgate Party, 8, 75, 139, 167
National Hockey League (NHL), 25–27, 30, 31, 45, 65, 66, 71, 83, 85, 95, 143, 148, 149
National Special Security Events (NSSEs), 74, 151, 169
NBA (National Basketball Association), 70
NBA All-Star Game, 56
NBC, 40
NeuroLeadership Institute, 174
New England Patriots, 24, 27
New Jersey, 60, 154
New Jersey Transit (NJT), 148
New Orleans, Louisiana, 2, 3, 60, 139, 182, 188, 193, 200, 211, 225, 231
New Orleans Police Department (NOPD), 209
New Orleans Superdome, 78, 81, 153, 154
New York City, 28, 35, 37, 41, 53, 58, 88, 137, 139, 147, 148, 174, 184
New York Giants, 39, 147, 148, 207
New York Jets, 41, 148
New York Road Runners (NYRR), 58–59
New York Times, 39, 89, 167, 175, 185, 222
New York Yankees, 140
Newsday, 50
NFC (National Football Conference), 203
NFL (see National Football League)
NFL Combine, 29
NFL Control, 3, 77, 81, 93–97, 99–101, 168–170, 192, 193, 196, 197, 209–211, 213–216
NFL Draft, 29, 104, 108, 175
NFL Experience, 45, 173
NFL Films, 203
NFL Media Center, 45
NGOs (non-governmental organizations), 219
NHL (see National Hockey League)
NHL All-Star Faceoff, 83, 84, 87
NHL All-Star Game, 183, 224
NHL All-Star Weekend, 65, 127, 143
“NHL FANtasy,” 143
NHL Stadium Series, 149
NHL Winter Classic, 149
Nickel Mines, 220
Nike, 212
NJT (New Jersey Transit), 148
Non-governmental organizations (NGOs), 219
NOPD (New Orleans Police Department), 209
North Korea, 179
North Texas Super Bowl Host Committee, 56
NSSEs (see National Special Security Events)
NYRR (New York Road Runners), 58–59
O Canada, 30
O’Hare International Airport, 15
Oklahoma, 72, 182
Olympiahalle (Innsbruck), 165
Olympics, 41, 71, 154, 182
“Oops” moments, 179–188
Oreo cookies, 212
Organization culture, 120–122
Oscars, 175
PA (public address) system, 188, 197
Pagoda Tower (Indianapolis), 94
Panic, 192–197
avoiding, 192–193
as contagious phenomenon, 195–197
and decision making, 193–195
PBS, 212
Pennsylvania State Police, 218, 219, 225
Penske, Roger, 24, 26
Pentagon, 159
Pepsi Center, 127
Perry, Matthew, 83
PERT, 5
Philadelphia Eagles, 24
Phoenix, Arizona, 45, 46, 150
Phoenix Convention & Visitors Bureau, 45
Pittsburgh Steelers, 57
P&L (profit and loss), 63, 121
Plans, contingency (See Contingency plans)
Postmortems, 234–238
Postpartums, 234–238
PR (see Public relations)
Precision, 165–166
Prediction, 45–47
Preparation, 5
of communication, 185–187
evaluation of, 73–75
limits of, 80–81
of strategies, 75–76
for unintended consequences, 152–155
for the unpredictable, 76–80
Price, Bill, 50
PriceWaterhouse-Coopers, 174
Priestley, Jason, 83
Prince, 19, 224
Pritchard, Phil, 67–69
Pro Football Hall of Fame, 229–230, 233, 245–246
Probability, 43–50
and favorability, 47–50
and prediction, 45–47
Problem-solving, 108, 170
Product teams, 118
Profit and loss (P&L), 63, 121
Psycho (film), 161
Psychology Today, 174, 220
Public address (PA) system, 188, 197
Public relations (PR), 200, 212, 223
Purple Rain, 19, 224
Pyramid, inverted, 115–119
Quarterback (QB), 203–204, 229
Queens College, 189
Radio City Music Hall, 23, 70, 115–116, 157, 163, 175, 234
“Radio Row,” 203
Ralph Wilson Stadium, 149
Rancourt, Rene, 31
Raymond James Stadium, 88
Reaction, 213–216
Recognition program, 140
Recovery, 207–216, 240–241
and blame, 212–213
prioritizing, 207–208
and response vs. reaction, 213–216
Red Hot Chili Peppers, 62
Redundancies, 210
Renaissance Center (Detroit), 37
Response, 6, 213–216
Review, 241–242
Revision, 244–247
Richard, Maurice (“The Rocket”), 66–69
Risk, 13–18
brand, 14–16, 96
financial, 17, 96
personal brand, 17–18
product, 16–17
safety/security, 13–14
Rock, David, 174
Rockettes, 54
Rodgers, Bruce, 61–62, 145
Romney, Mitt, 175
Rooney, Art, 57
Root causes, 206
Root-cause analyses, 207
Ruby Tuesday, 175
Run of show documents, 87
Ryan-Canu, Joan, 142, 171, 172
St. John, Allen, 167, 168, 171
St. Paul, Minnesota, 224
San Antonio, Texas, 137
San Diego, California, 23
San Francisco 49ers, 2, 153, 212, 229
San Francisco Giants, 43
San Jose, California, 83, 87, 88, 90
San Jose Arena, 84
Saving time, 37–39
Schilling, Curt, 44
Science (journal), 220
Seattle, Washington, 54
Seattle Seahawks, 49, 147, 203
Secret Service, 151
Self-care, 161–163
Selhurst Park, 230
Selig, Bud, 44, 98
Senior leadership, 118
Service teams, 118
Sesame Street, 137
Sherer, Susan, 24
Showtime, 192
SHRM (Society for Human Resource Management), 129
Silos, 159
Simms, Phil, 211
60 Minutes, 2, 192, 211
Smartphones, 39, 78
Smith, Kate, 31
Smoltz, John, 43–44
Snapchat, 174
Snickers, 89
Socializing, 160
Society for Human Resource Management (SHRM), 129
SP Plus Corporation, 139
Special Inspector General (Pentagon), 159
Specifications, 105–106
Spielberg, Steven, 145
Stanley, Frederick Arthur, 65, 68, 69
Stanley Cup, 27, 65–68, 71, 143, 183
Stapp, John, 30
Starr, Bart, 27
The Star-Spangled Banner, 30, 84, 90
State of the Union address, 151
Staubach, Roger, 27
Steeg, Jim, 28, 29
Stimuli, identifiable, 194
Stone, Emma, 174
Strahan, Michael, 39
Strategies, preparation of, 75–76
Summerall, Pat, 27
“Sunday School,” 115–116
Super Bowl, 6–9, 25, 27, 29–33, 48, 60, 74–75, 77, 78, 80, 86, 89, 90, 96, 97, 99–101, 110, 121–124, 130, 135–138, 151, 152, 159, 160, 164, 171, 186, 197, 199, 204, 212, 216, 231, 233, 236
VII, 233
IX, 60
XXII, 181
XXXIX, 23, 26
XL, 24, 28, 29, 37–38, 77, 203
XLI, 19, 169, 224
XLII, 45, 150
XLIII, 88, 139
XLIV, 41
XLV, 56–57, 76, 93, 95
XLVI, 95, 173
XLVII (“Blackout Bowl”), 2–3, 78, 153, 188, 192, 208, 209, 225, 229, 232, 246
XLVIII, 49, 50, 53, 58, 60, 61, 147, 154
LII, 40
Super Bowl Boulevard, 53–54
Super Bowl Media Center, 26, 45, 56, 173, 203, 204
Super Bowl Media Day, 57
Superstitions, 70–72
Superstorm Sandy, 58–59
Surprises, 90–91
Swann, Lynn, 27
Sweden, 25
Symptoms, 206
Tabletop exercises, 77
Tagliabue, Paul, 27
Tailgate Party (see NFL Tailgate Party)
Tampa, Florida, 88, 89, 139
Tampa Bay Buccaneers, 139
Tampa Bay Lightning, 165
Tasker, Steve, 211
Teams, 103–111
components of effective, 103–109
delegating to, 109–111
importing members of, 104–105
management, 119
mission of, 122–123
and specifications vs. expectations, 105–106
and trust, 106–109
Tempe, Arizona, 150
Temporary staff, 103–105
Texas, 56–58, 75, 76, 93
Thicke, Alan, 83
Third-party agencies, 103, 238
Thornton, Doug, 192, 193, 196, 208–210, 215, 216, 232
TIAA Bank Field, 26–27
Tide detergent, 212
Time, 35–42, 129
and deadlines, 39–40
managing, 36–37
saving, 37–39
Times Square, 53, 147
Toma, George, 181
Toronto, Ontario, 66
Toronto Blue Jays, 43
Torre, Joe, 43
Trust, 106–109, 132–134
“Trust Index,” 219
Tulane University, 60
Twitter, 174, 211, 212
Two-minute drill, 167–176
and awareness, 172–176
and decisiveness, 169–171
and double-checking, 176
and focus, 174–175
and instinct, 171–172
and nimbleness, 167–169
Tyrol, Austria, 166
Unintended consequences:
law of, 148–152
preparing for, 152–155
United Airlines, 15–16, 185
United Parcel Service (UPS), 214
University of Maryland, 217
University of North Carolina, 70
University of Oklahoma, 71, 182
University of Phoenix Stadium, 151
UPS (United Parcel Service), 214
Upton Park (London), 230
U.S. Army, 159
U.S. Navy, 210
Vanity Fair, 192
Vendors, 103–105
Vince Lombardi Trophy, 27–28
VIPs, 136
Virgin Group, 171
Vizquel, Omar, 43
VVIPs, 132
Waikiki, Hawaii, 179
Waikiki Shell (Honolulu, Hawaii), 70
Walgreens Pharmacy, 212
Walker, Mike, 163
The Washington Post, 44
Web of command, 98–101
West Ham United, 230
The Who, 201
Wilcots, Solomon, 211
Wimbledon, 230
Witte, Mike, 139–140
Wittenberg, Mary, 59
World Series, 31, 45
World War II, 98
Xanax, 192
Yammer.com, 138
“Yard of Bricks,” 94
Yokoi, ShÅichi, 98, 101
Your Brain at Work (Rock), 174
ABOUT THE AUTHOR
For more than 25 years, Frank Supovitz has been at the helm of some of the world’s most prestigious, widely viewed, and well-attended sports and entertainment events. As the senior vice president of Events for the National Football League (NFL) between 2005 and 2014, he oversaw the meteoric growth of the Super Bowl and the NFL Draft, and American football games in London. Prior to joining the NFL, Frank led the event group for the National Hockey League (NHL) for 13 seasons. Together with the Edmonton Oilers, he developed the first NHL outdoor game in 2003, the forerunner to the highly successful NHL Winter Classic.
Frank founded Fast Traffic Events & Entertainment in 2014, which serves clients including the South Street Seaport in New York City, the Indianapolis 500, and the Pro Football Hall of Fame. He is the author of three books on event management, including The Sports Event Management and Marketing Playbook. He wrote the monthly column “Ask the Event Doctor” for SportsTravel magazine, and he appeared in a cameo role as himself in Ivan Reitman’s 2014 film Draft Day.