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    The Culture Map

    Page 23
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      in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

      Downgraders

      U.K.’s usage of, 67–69, 67 (fig.)

      words of, 65–66

      Edmondson, Lou, 42

      Egalitarian culture

      decision-making in, 145–146

      of Denmark, 116–117, 123, 125 (fig.), 126, 128

      of Holland, 118–119

      of Iceland, 128

      of Israel, 16–18, 17 (fig.)

      leading scale and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

      level-hopping and, 134–139

      management in, 132–133

      of Sweden, 128

      Eight-scale model

      culture and, 15–21, 17 (fig.), 244–249, 246 (fig.)

      culture map and, 16–18, 17 (fig.), 244–249, 246 (fig.)

      See also specific scales

      E-mail

      etiquette, 47

      exchange of, 11, 151–153, 189–193, 244–249

      protocols, 137–138

      recaps via, 58

      Spain and, 47

      structure of, 99–100

      En flyktning krysser sitt spor (Sandemose), 116–117

      English

      as low-context, 39, 39 (fig.), 41 (fig.)

      Epictetus, 26

      European Union, 98

      Europeans, 227, 227 (fig.)

      leading scale and, 125–129, 125 (fig.), 127 (fig.), 131 (fig.)

      negative feedback and, 69–70, 69 (fig.), 72 (fig.)

      See also Latin Europeans

      Evaluating scale

      communicating scale, negative feedback and, 62, 69–71, 69 (fig.), 72 (fig.)

      in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

      Netherlands and, 20–21, 21 (fig.)

      performance appraisals and, 62

      U.K. and, 20–21, 21 (fig.)

      Feedback, 80–82

      in China, 65

      direct, 62–65, 69–72, 69 (fig.), 72 (fig.)

      evaluation strategies, 80–81

      in France, 8–10

      high-context communication and, 62

      indirect, 64–65, 69–72, 69 (fig.), 72 (fig.)

      low-context communication and, 62

      positive, 8–10, 81

      strategies, 84–87

      styles, 20–21, 21 (fig.)

      360-degree, 116

      in U.S., 8–10

      Feedback, negative, 8–10, 12

      Americans and, 69–72, 69 (fig.), 72 (fig.), 76, 77–80

      Argentina and, 69, 69 (fig.), 72 (fig.)

      Asians and, 69, 69 (fig.), 72 (fig.), 82–87

      Cambodia and, 70

      China and, 69–70, 69 (fig.), 72 (fig.), 85

      communicating scale, evaluating scale and, 62, 69–72, 69 (fig.), 72 (fig.)

      Europeans and, 69–70, 69 (fig.), 72 (fig.)

      France and, 69 (fig.), 70, 72 (fig.), 78–82

      Germany and, 68–69, 69 (fig.), 72 (fig.), 78

      high-context and direct, 72 (fig.), 74–77

      high-context and indirect, 72 (fig.), 81–86

      India and, 69, 69 (fig.), 72 (fig.), 87

      Indonesia and, 70, 69 (fig.), 72 (fig.), 83–87

      Israel and, 69 (fig.), 71, 72 (fig.)

      Japan and, 70, 69 (fig.), 72 (fig.)

      Korea and, 69 (fig.), 72 (fig.), 85–87

      Latin Americans and, 69–70, 69 (fig.), 72 (fig.)

      low-context and direct, 71–73, 72 (fig.)

      low-context and indirect, 72 (fig.), 77–81

      Mexico and, 72 (fig.), 82

      Netherlands and, 62–65, 69 (fig.), 72 (fig.), 72–73, 78–79, 87

      Russia and, 69–70, 69 (fig.), 72 (fig.), 74–78

      Singapore and, 69 (fig.), 70–71, 72 (fig.)

      South Americans and, 69, 69 (fig.), 72 (fig.)

      Spain and, 69 (fig.), 70, 72 (fig.), 78

      Thailand and, 69, 69 (fig.), 72 (fig.), 85

      U.K. and, 69, 69 (fig.), 72 (fig.), 76

      Finland, 39, 39 (fig.), 41 (fig.)

      Flexibility, 104, 137

      France, 193, 245, 246 (fig.), 247–249

      business culture of, 7–10, 123

      communication in, 31, 61–62

      debating and, 195–197

      feedback in, 8–10

      high-context communication and, 39, 39 (fig.), 41 (fig.), 47

      idioms of, 37–38, 77, 249

      negative feedback and, 69 (fig.), 70, 72 (fig.), 78–82

      on persuading scale, 96–97, 96 (fig.)

      recaps and, 46–47

      scheduling and, 22–23, 23 (fig.), 221–222

      school system of, 79, 99, 200

      second-degree messages in, 38–39

      sous-entendu (under the heard) and, 37–38

      A Fugitive Crosses His Tracks. See En flyktning krysser sitt spor

      Gerdau, Hugo, 163

      Gerdau, Joo, 163

      Gerdau S.A., 163–165

      Germany, 201, 201 (fig.), 204 (fig.), 205–207, 245–257, 246 (fig.)

      decision-making in, 144–148, 150, 150 (fig.)

      low-context communication and, 34, 39, 39 (fig.), 41 (fig.), 58–59

      negative feedback and, 68–69, 69 (fig.), 72 (fig.), 78

      on persuading scale, 96–97, 96 (fig.)

      persuasion styles of, 89–93

      on power, 148

      scheduling and, 18–19, 19 (fig.), 20 (fig.), 22–23, 23 (fig.), 220, 226, 232–233

      Globe Project, 121

      Gutierres, Anne-Hélène, 122–123

      Halim Perdanakusuma Airport, 66–67

      Hall, Edward T., 41, 224, 225

      Hampden-Turner, Charles, 175

      Hegel, Freidrich, 98

      Heineken, 119

      Hierarchical culture, 105–106

      of Americans, 144

      of Asians, 129–131, 131 (fig.)

      decision-making in, 145–146

      leading scale and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

      level-hopping and, 134–139

      of Mexico, 119–120, 141

      of Russia, 16–18, 17 (fig.), 117–118, 142

      High-context communication

      Argentina and, 39–40, 39 (fig.), 41 (fig.)

      Asians and, 47–49

      Brazil and, 39–41, 39 (fig.), 41 (fig.), 55

      China and, 39–40, 39 (fig.), 41 (fig.), 48–51

      culture and, 34, 39–41, 39 (fig.), 41 (fig.), 50–52

      education and, 43

      feedback and, 62

      France and, 39, 39 (fig.), 41 (fig.), 47

      with high-context culture, 55–57

      Hindi and, 37

      India and, 39–41, 39 (fig.), 41 (fig.)

      Indonesia and, 39–40, 39 (fig.), 41 (fig.), 58–59

      Iran and, 36, 39–40, 39 (fig.), 41 (fig.)

      Italy and, 39, 39 (fig.), 47

      Japan and, 37, 39, 39 (fig.)

      Kenya and, 31, 39–40, 39 (fig.)

      Korea and, 39–40, 39 (fig.), 41 (fig.)

      Latin and, 39, 39 (fig.)

      with low-context culture, 54–57

      Mexico and, 39–40, 39 (fig.), 41 (fig.), 55–57

      oral tradition and, 58–59

      perceptions regarding, 42–44

      Portugal and, 39, 39 (fig.)

      repetition in, 51

      Romance languages and, 39–41, 39 (fig.), 41 (fig.)

      Russia and, 39–40, 39 (fig.), 41 (fig.)

      Saudi Arabia and, 39–40, 39 (fig.), 41 (fig.), 55–57

      Singapore and, 39–41, 39 (fig.), 41 (fig.)

      Spain and, 39, 39 (fig.), 47

      strategies, 50–52, 54–57

      Hindi, 37

      History

      language and, 37, 40–41, 41 (fig.)

      shared, 35, 40–41, 41 (fig.)

      Hofstede, Geert, 120–124

      Holland, 145, 207

      children of, 201–204, 202 (fig.)–203 (fig.)

      egalitarian, 118–119, 134–136

      Homogeneity, 41, 41 (fig.)

      House, Robert, 121

    &nbs
    p; Humility, 88

      Humor, 44–46

      Hungary, 105–106

      IBM. See International Business Machines

      Iceland, 128

      Idioms

      French, 37–39, 77

      Portuguese, 39

      Spanish, 39

      India, 251

      behaviors in, 11–12

      children and communication in, 35–36

      communication in, 31–32

      evergreen tree culture of, 228–230, 241

      getting directions in, 29–31

      half-shake or half-nod in, 11–12

      high-context communication and, 39–41, 39 (fig.), 41 (fig.)

      negative feedback and, 69, 69 (fig.), 72 (fig.), 87

      outsourcing to, 52–53

      scheduling and, 22–23, 23 (fig.), 220

      trusting scale and, 171–172, 171 (fig.), 180

      Indian Institute of Planning and Management, 52–53

      Individualism, 12–14

      Indonesia, 199

      communication in, 31

      high-context communication and, 39–40, 39 (fig.), 41 (fig.), 58–59

      negative feedback and, 70, 69 (fig.), 72 (fig.), 83–86

      trusting scale and, 171 (fig.), 172

      INSEAD, 232, 238

      campus, 15

      faculty members, 43, 215

      International Business Machines (IBM), 121

      Iran, 36, 39–40, 39 (fig.), 41 (fig.)

      Israel

      business culture of, 16–18, 17 (fig.)

      egalitarian, 16–18, 17 (fig.)

      negative feedback and, 69 (fig.), 70–71, 72 (fig.)

      Italy

      communication in, 31

      high-context communication and, 39, 39 (fig.), 47

      leading scale and, 125 (fig.), 126

      recaps and, 46–47

      Japan, 187–189, 198–200, 213, 236, 246 (fig.), 247–248

      children and communication in, 35–36

      communication in, 31–34, 55

      high-context communication and, 37, 39, 39 (fig.)

      KY in, 33–34

      negative feedback and, 70, 69 (fig.), 72 (fig.)

      persuasion and, 108–109, 109 (fig.), 112–113

      Ringi system of, 154–158 words of, 37

      Job descriptions, 57

      Johannpeter, Curt, 163

      Keillor, Garrison, 195

      Kenya, 31, 39–40, 39 (fig.)

      Kia Motor Company, 112

      Kong Rong, 129

      Korea, 145, 188, 198, 201 (fig.), 209

      high-context communication and, 39–40, 39 (fig.), 41 (fig.)

      negative feedback and, 69 (fig.), 72 (fig.), 85–87

      KPMG, 22–23, 23 (fig.), 67

      Krahmer, Emiel, 201

      Kuuki yomenai (KY), 33–34

      KY. See Kuuki yomenai

      La Fontaine, Jean de, 38

      Language

      clusters, 40–41, 41 (fig.)

      communicating scale by, 40–41, 41 (fig.)

      culture and, 37–40, 39 (fig.)

      history and, 37, 40–41, 41 (fig.)

      See also specific languages

      Latin, 39, 39 (fig.)

      Latin Americans, 107, 183, 227, 227 (fig.)

      communication and, 31

      negative feedback and, 69–70, 69 (fig.), 72 (fig.)

      on persuading scale, 95–97, 96 (fig.)

      school system of, 94

      Latin Europeans, 227, 227 (fig.)

      communication and, 31

      humor and, 46

      on persuading scale, 95–97, 96 (fig.)

      school system of, 94

      Laurent, André, 126–127

      Law of Jante, 116–117

      Leader

      answers and, 126–127, 127 (fig.)

      effective and good, 101, 115–120

      ineffective and weak, 118

      paternalistic, 130–131, 142

      roles of, 12, 139–142

      symbolic gestures of, 133

      Leading scale

      business and, 121–122

      egalitarian culture and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

      in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

      Europeans and, 125–129, 125 (fig.), 127 (fig.), 131 (fig.)

      factors affecting, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

      hierarchical culture and, 125–131, 125 (fig.), 127 (fig.), 131 (fig.)

      Italy and, 125 (fig.), 126

      Spain and, 125 (fig.), 126

      Sweden and, 125 (fig.), 126

      Legal system, 184–185

      of European Union, 98

      of U.S., 98

      Levine, Robert, 225

      Levity, property of, 110

      Lewin, Kurt, 175

      L’Oreal, 197

      Low-context communication

      Australia and, 34, 39, 39 (fig.), 41 (fig.)

      Canada and, 34, 39, 39 (fig.), 41 (fig.)

      as clear, explicit, simple and transparent, 34, 53–54

      culture and, 34, 39–41, 39 (fig.), 41 (fig.)

      Denmark and, 39, 39 (fig.), 41 (fig.)

      education and, 43

      feedback and, 62

      Finland, 39, 39 (fig.), 41 (fig.)

      Germany and, 34, 39, 39 (fig.), 41 (fig.), 58–59

      with low-context culture, 54–57

      managers and, 51

      Meyer, Erin and, 42–43

      Netherlands and, 34, 39, 39 (fig.), 41 (fig.), 42

      perceptions regarding, 42–44

      philosophy of, 35

      Poland, 39, 39 (fig.), 41 (fig.)

      strategies, 52–57

      U.K. and, 34, 39–40, 39 (fig.), 41 (fig.)

      U.S. and, 34, 39–41, 39 (fig.), 41 (fig.)

      writing and, 57–59

      Maersk, 115

      Management by objectives, 116, 141

      Masuda, Takahiko, 107–109, 108 (fig.)

      Merck Pharmaceuticals, 96

      Messages

      blurring, 83–87

      second-degree, 38–39

      traditional rule for, 35

      Mexico, 214–215

      communication in, 31

      hierarchical culture of, 119–120, 141

      high-context communication

      and, 39–40, 39 (fig.), 41 (fig.), 55–57

      negative feedback and, 72 (fig.), 82

      Meyer, Eric, 196, 217–218

      Meyer, Erin, 205

      background of, 14

      courses by, 83–86, 105, 108 (fig.), 109 (fig.)

      e-mail exchanges of, 244–249

      extensive education program of, 62–65

      as low-context communicator, 42–43

      at Paris training conference, 32–34

      Michelin, 99

      Middle East, 191, 207–209, 220, 227, 227 (fig.)

      Minnesota, 32, 176

      Miscommunication, 8–10, 54–57

      Moody, Eric, 66–67

      Morocco, 145

      Multiculturalism

      collaboration strategies for, 54–57, 103–104, 114

      low-context processes and, 55–57

      persuasion and, 89–93, 101–104, 114

      Napoleonic code, 98

      Native American, 41

      Nemawashi (root-binding), 157

      Nestlé, 83–86, 165–167

      Netherlands, 138, 201, 201 (fig.), 204 (fig.), 205

      evaluating scale and, 20–21, 21 (fig.)

      low-context communication and, 34, 39, 39 (fig.), 41 (fig.), 42

      negative feedback and, 62–65, 69 (fig.), 72 (fig.), 72–73, 78, 87

      on persuading scale, 95–97, 96 (fig.)

      New York Stock Exchange Euronext, 193

      New Zealand, 95–97, 96 (fig.)

      Nigeria, 184–185, 226–227, 227 (fig.), 232–233

      Nisbett, Richard, 107–110, 108 (fig.), 109 (fig.)

      Novo Nordisk, 210–212

      Oberoi Hotel, 29–31

      Objectives, written, 58

      Organizational charts, 57

      Outsourcing, 27

    &nb
    sp; Owens Corning, 32

      Pakistan, 201–204, 202–203 (fig.)

      Performance appraisals, 58

      evaluating scale and, 62

      Personality traits, 13

      Persuading scale

      Anglo-Saxons on, 95–97, 96 (fig.)

      Australia on, 95–97, 96 (fig.)

      Belgium on, 96–97, 96 (fig.)

      Canada on, 95–97, 96 (fig.)

      country positions on, 95–97, 96 (fig.)

      in eight-scale model, 16, 17 (fig.), 244–249, 246 (fig.)

      France on, 96–97, 96 (fig.)

      Germany on, 96–97, 96 (fig.)

      Latin Americans on, 95–97, 96 (fig.)

      Latin Europeans on, 95–97, 96 (fig.)

      Netherlands on, 95–97, 96 (fig.)

      New Zealand on, 95–97, 96 (fig.)

      Russia on, 96–97, 96 (fig.)

      Scandinavia on, 95–97, 96 (fig.)

      strategies, 104

      U.K. on, 95–97, 96 (fig.)

      U.S. on, 95–97, 96 (fig.)

      Persuasion

      Americans and, 89–93, 107–112, 108 (fig.), 109 (fig.)

      Asians and, 104–112, 108 (fig.), 109 (fig.)

      holistic approach towards, 104–112, 108 (fig.), 109 (fig.)

      increasing effectiveness of, 112–113

      Japan and, 108–109, 109 (fig.), 112–113

      multiculturalism and, 89–93, 101–104, 114

      Taiwanese and, 108–109

      Peru, 203–204

      Peugeot Citroën, 1–6

      Philippines, 66, 203–204

      Philosophy

      business and, 97–101

      of low-context communication, 35

      Western, 109–112

      Poland, 39, 39 (fig.), 41 (fig.)

      Politeness, 87

      Portugal, 31

      high-context communication and, 39, 39 (fig.)

      idioms, 38–39

      Power distance

      business and, 121–122

      concept of, 120–124

      high or low, 125, 142

      Prairie Home Companion (radio show), 195

      Ranato, Flavio, 222–224, 240

      Reading the air, 34, 40

      Reasoning

      applications-first, 93–95, 102–104

      deductive, 93–95

      inductive, 93–95

      principles-first, 93–95, 102–104

      styles of, 92–95

      See also Persuading scale

      Recaps

      at end of discussion, 54

      France and, 46–47

      Italy and, 46–47

      of key points, 56–57

      Spain and, 46–47

      U.K. and, 46–47

      via e-mail, 58

      written, 56

      Relationship

      -based and trusting scale, 170–174, 171 (fig.), 180–181, 183–185

      China guanxi and, 166–167, 173

      contracts and, 181–185

      icebreaker exercises, 172–174

      -oriented and trusting scale, 21–23, 21 (fig.), 23 (fig.), 40

      outside of business, 106

      peach v. coconut models of, 174–178

      scheduling scale and, 225–228, 227 (fig.)

      Repetition, 51

      Reports, written, 58

     


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