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    Selling the Yellow Jersey

    Page 44
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      Le Parisien libéré, 53, 62, 67– 69, 78, 187

      Murray, Bill, 203n19

      Paris – Nice stage, 107

      Mythologies (Barthes), 147

      Paris – Roubaix race, 16, 21, 65, 76, 89, 157, 163

      Paris – Rouen race, 20, 21, 86

      Nancy, addition to Tour, 29

      Paris- Soir, 42

      Nantes, in fi rst Tour, 26

      Paris – Tours race, 21, 65, 76, 163

      Naquet- Radiguet, Jean- François, 162, 163 – 64, 165,

      Passerieu, Georges, 45 – 46

      223n90

      Patriote des Pyrénées, 129, 130, 132

      nationalities of riders, changes, 160 – 61, 176 – 77,

      Pau, Tour hosting: overview, 5, 111, 137– 38; before

      183. See also specifi c countries

      World War II, 57, 130 – 32; after World War II,

      national team formula, xiii, 38 – 39, 44, 54, 64 – 66,

      132 – 38

      92, 171

      Pau, tourism industry: before World War I, 127–

      natural gas reserves, Pau impact, 136

      29; decline of, 129, 219n92, 219n97; Grand Prix

      NBC Nightly News, 180

      hosting, 131– 32, 134 – 35; Lacq discovery impact,

      Netherlands, 18, 189

      136; promotional initiatives, 129 – 30, 219n99

      New York Times (article topics): Anquetil’s

      peasant character persona, 93 – 100, 102 – 4, 105 – 6

      riding, 170, 171, 175; Brittany communities,

      Pee- wee’s Big Adventure, 153

      115 – 16, 128 – 29; cultural portraits of Tour, 50,

      Pélissier, Charles, 34, 49, 90

      143 – 44; Desrange’s duel, 48; Goddet’s anti-

      Pélissier, Francis, 34, 89

      commercialism, 145; Grand Prix, 134; heroic

      Pélissier, Henri, 34 – 35, 85

      qualities of cyclists, 146, 149; LeMond’s impact,

      People magazine, 181

      181; Poulidor’s victory, 174

      Perrier sponsorship, 164

      New Zealand, 36 – 37, 44 – 48

      Petit, Max, 70

      248

      i n d e x

      Petit- Breton, Lucien, 23, 32, 45, 114

      prize money: during the 1880s, 19, 22; during the

      Le Petit Journal, 20

      early 1900s, 26, 45; during the 1910s, 46; during

      Le Petit Parisien, 34, 37, 42 – 43, 75, 89, 90

      the 1920s, 31, 40, 86; during the 1930s, 40, 42,

      Pétroles d’Aquitaine, 136

      87, 89; during the 1950s, 82; during the 1960s,

      Pettyjohn, Len, 153

      91, 144; during the 1980s, 154, 155, 158; during

      Peugeot: automobile competitions, 36; publicity

      the 1990s, 164; during the early 2000s, 189. See

      strategies, 74 – 75, 89; team sponsorship, 32,

      also salaries /contracts, cyclists

      63 – 64, 87; as vehicle provider, 74 – 75, 155, 164

      pro- am status, impact, 158, 159

      Phebus- Dunlop team, 46

      production /sales statistics, bicycles, 13, 20, 36, 37

      Piel, Roger, 96

      professionalism, emergence, 15 – 16, 21– 22

      Pingeon, Roger, 99 – 100

      provincial communities, modernization tensions,

      Piquemal, Maurice, 118

      110 – 11, 216n6. See also host towns, Tour de

      Plant, Michael, 159

      France

      Plymouth, Tour hosting, 122, 123 – 24

      Prudhomme, Christian, 126, 193

      policing duties, government assumption, 73

      publicity caravans: during the 1930s, 39 – 42, 89 –

      political activity, cyclist, 57– 58, 107

      90; during the 1940s, 63, 133; during the 1950s,

      political identity, role of print media, 10 – 11,

      119, 135, 210n60; during the 1970s, 107; during

      203n7

      the 1980s, 144 – 45. See also corporate sponsor-

      polka- dot jersey prize, xiii

      ships, Tour de France

      Pollentier, Michel, 108, 175

      public opinion, advertising, 80 – 81

      Pompidou, George, 174

      Puy- de- Dôme, Anquetil- Poulidor rivalry, 102 – 3,

      Poppe, Henk, 123

      170, 173

      popular culture, common aspects. See specifi c top-

      Puymorens climb, photo section

      ics, e.g., advertising and publicity; globalization

      Pyrenees: addition to Tour, 30; in Pau television

      processes, overview; tourism industry

      coverage, 133 – 34. See also mountain climbs

      population statistics, France, 53

      Portes, Jacques, 202n9

      Qatar, Tour of, 165

      Pottier, René, 23, 195

      Quimper, Tour complaints, 114 – 15

      Poulidor, Raymond: Anquetil rivalry, 100 – 104,

      La Quintonine, cyclist’s promotion, 90

      170; autobiographies, 97, 98; commercial value,

      Quittard, Jean, 133

      66, 91; crashes, photo section; international

      print coverage, 173 – 74; personal manager, 96;

      Rabobank team, 189

      public persona, 97– 104, 105, 149, 214n59; retire-

      radio coverage, 54 – 55, 57, 72 – 73, 131

      ment activity, 106 – 7

      Radiodiffusion- Télévision Française (RTF):

      Premier League, formation, 151

      Anquetil portrayal, 101– 2, 215n78; creation

      Premier Pas Dunlop, 86, 87

      of, 57; host town coverage, 119 – 20, 133 – 34;

      Prince, Frederic H., 129

      operational policies, 57– 58; rights fees, 210n59;

      print coverage: Artichoke War, 123, 218n64; au-

      Tour coverage history, 60 – 61. See also televi-

      tomobile racing, 131, 134; baseball, 10, 204n45;

      sion entries

      in early bicycling history, 15, 16, 19 – 21; Pau

      Radio Luxembourg, 56, 57– 58, 104

      tourism, 128; US bicycle races, 154, 155

      Radio Monte- Carlo, 57

      print coverage, Tour de France: Brest hosting,

      radios, ownership statistics, 55

      118 – 19, 125 – 26; drug use, 183 – 84, 188 – 89,

      Radio- Television Luxembourg, 106 – 7

      190 – 91; hero persona, 30, 31– 33, 49, 84,

      Rasmussen, Michael, 189

      148 – 49, 169 – 70; history narratives, 32 – 34,

      Ravaud, Charles, 86

      50, 145 – 46; importance of, 8 – 9, 92 – 93; for

      Regalado, Samuel O., 203n21

      international audience, 44 – 50, 141– 49; literary

      registration requirements, in fi rst Tour, 26

      styles, 30, 31– 32, 49, 145 – 46; Pau hosting,

      reliability trials, automobile, 36 – 37

      130 – 31, 133; readership poll, 191; US riders, 181,

      Renault- Elf team, 178

      184 – 85, 186, 189

      Renault team, 77

      print media: advertising, 21, 36 – 37, 40, 68, 89 – 90;

      Rennes, addition to Tour, 29

      circulation statistics, 19, 20, 62, 74; fi nance

      Republican Guard, 73

      challenges, 68, 93; identity fostering function,

      rickshaws and bicycles, 18 – 19

      10 – 11, 12, 203n7; television resistance, 59 – 60.

      Riis, Bjarne, 183, 192, 194

      See also specifi c newspapers, e.g., L’Auto; New

      road racing, emergence of, 14 – 15, 20 – 22, 43 – 44,

      York Times (article topics)

      83 – 84

      i n d e x

      249

      Robic, Jean, 53, 66, 87, 96 – 97, 119, 146, photo

      Spain: early bicycling history, 17; Tour
    de France

      section

      participation, 44, 177, 183, 226n46; Tour of, 44,

      Roche, Stephen, 161, 183

      101, 158, 165, 172. See also Contador, Alberto

      Romanian riders, 44

      spectator experience, roadside: in Frenchness

      Ronot, Bernard, 124

      narrative, 216n20; images of, xv, photo section;

      Rostand, Edmond, 33

      intimacy factor, 8, 147; US races, 156 – 57, 158;

      RTF. See Radiodiffusion- Télévision Française

      before World War II, 27, 30, 130, 202n3; after

      (RTF)

      World War II, xi – xii, 146 – 47

      rugby, 11– 12, 128

      speed averages, peloton, xv

      Ruiz, Bernardo, 97

      Speicher, Georges, photo section

      Rydell, Robert, 201n4

      spending patterns, bicycles. See sales /production

      statistics, bicycles

      Sabbagh, Pierre, 60

      sponsorships. See corporate sponsorships entries

      Sainte Marie- de- Campan, Christophe’s black-

      sport history, convergent patterns. See baseball;

      smithing, 33

      bicycling history, overview; soccer

      Saint Petersburg Times, 48 – 49, 207n50

      sporting societies, French statistics, 205n74

      salaries, French workers, 37, 54, 91, 213n35

      Sports, circulation statistics, 205n19

      salaries /contracts, cyclists: before World War II,

      Sports Illustrated, 154, 158, 173, 175, 179, 181

      86, 87, 89, 115, 204n35; after World War II, 91–

      sports- media- industrial complex, rise of, 19 – 22.

      92, 96, 99, 143, 171, 181– 82

      See also corporate sponsorships entries; print

      sales /production statistics, bicycles, 13, 20, 36,

      entries; television entries

      37, 62

      sprint racing, emergence, 14 – 15

      Salon du Cycle, 20, 37

      Stablinski, Jean, 172

      San Sebastián, Tour hosting, xi – xii

      stage organization, overview, xiv, xvi. See also

      Sarkozy, Nicholas, 190

      itinerary and rider rules, Tour de France

      Schwartz, Vanessa, 167

      star system. See French School; hero persona

      Scottish riders, 193

      Stella bicycles, 87, 90

      second Tour de France, 27– 29

      Stoller, Dave, 152 – 53

      Seidler, Edouard, 93

      Strasbourg, 33 – 34, 207n62

      self- sacrifi ce ideal, 83, 99 – 100, 188, 193, 226n69.

      subsidy payments. See subventions, host towns

      See also hero persona

      subventions, host towns: Brest’s negotiations, 118,

      Sérillon, Claude, 186

      122; Desgrange’s demands, 39, 42, 207n62; God-

      Sestrières stage, Armstrong’s, 187

      det’s changes, 68, 71; Pau’s levels, 130, 132; Tour

      7- Eleven sponsorship, 223n83

      budget portions, 68, 151. See also host towns,

      sham amateurism, defi ned, 86

      Tour de France

      Sherwin, Paul, 126

      Sud- Ouest, 191

      Siegel, Mo, 153

      Sud- Radio, 57

      Silva, Robert, 106

      suffering standard, 95, 148 – 49, 170, 186. See also

      Simpson, Tommy, 108, 144

      hero persona; Poulidor, Raymond

      skiing championships, 59, 173

      Sukhoruchenkov, Sergei, 154

      Skoda sponsorship, 165

      Switzerland, xiii, 11, 44, 190 – 91

      Slipstream team, 193

      Small, Bruce, 46

      “The Talent Show,” 58

      Smith, Robert, 13

      Tassin, Eloi, 87

      soccer: globalization patterns, 11– 12, 16 – 17, 59,

      tax revenues, hotel, 129

      203n19; impact of media deregulation, 151; as

      Taylor, Marshall “Major,” 25

      national prowess barometer, 194; participant

      Tchérina, Ludmilla, 145

      statistics, 213n14

      television broadcasting: advertising policies, 56,

      social time, television impact, 61

      57; baseball, 151– 52; deregulation impact, 150,

      Société du Tour de France, 78, 107, 161– 66, 223n81,

      151– 52; French beginnings, 57– 58; soccer, 150,

      224n106, 224n115. See also Lévitan, Félix; Wer-

      151; US bicycling racing, 155, 156, 159; viewer-

      melinger, Élie

      ship statistics, 8, 150

      Société Nouvelle de Publications Sportives et

      television broadcasting, Tour de France:

      Industrielles (SOPUSI), 75 – 76

      Amaury- initiated changes, 163 – 65; cyclist

      Sonsenka, OndrÄ›j, xv

      image making, 97– 98, 101– 2, 214n59, 215n78;

      Soviet Union teams, 154, 160

      deregulation impact, 150 – 51; drug use impact,

      250

      i n d e x

      television broadcasting, Tour de France ( continued)

      Touyarot, Jean, 135

      194; evolution summarized, 40 – 41, 59 – 61;

      trade shows, bicycle industry, 20

      fan- cyclist intimacy factor, 93, 104; global

      training and conditioning, Desgrange’s book, 24.

      reach, 149, 166; Gold Challenge race, 78 – 79;

      See also French School

      host town portrayals, 119 – 20, 122, 123 – 24, 126,

      Les Trente Glorieuses, overview, 53 – 54

      133 – 34; impact on rules and itineraries, 79 – 80;

      Les Triplettes de Belleville, 153

      Peugeot’s advertising strategy, 74 – 75; print

      Troyansky, David, 215n3

      media’s resistance, 59 – 60, 62 – 63; rights for,

      Trubeck, Amy, 166 – 67

      62, 151, 152, 199, 210n59; statistics summarized,

      Trump, Donald, 153, 154, 157– 58

      199; US riders, 180 – 81, 182; value for spon-

      Tumblety, Joan, 206n52

      sors /supporters, 74 – 75, 165 – 66; viewership

      Tunisian riders, 44

      changes, 191, 199

      televisions, ownership statistics, 55, 60, 208n13

      UCI. See International Cycling Union (UCI)

      tennis, 77, 150

      Ullrich, Jan, 183, 192, 195

      Terront, Charles, 22

      Union Cycliste Internationale (UCI). See Inter-

      La tête et les jambes (Desgrange), 24

      national Cycling Union (UCI)

      Thévenet, Bernard, 107, 186

      Union vélocipédique de France, 28, 85

      Thirty Glorious Years, overview, 53 – 54

      United Kingdom. See Britain; Scottish riders

      Thompson, Christopher, 99, 107, 201n7, 210n66,

      United States: in Americanization argument,

      216n6, 216n20

      54, 55, 58 – 59, 208n7; bicycles sales statistics,

      Thys, Philippe, 32

      13; early bicycling history, 13, 17– 18; impact

      Time magazine, 49, 134

      of media deregulation, 151– 52; Pau presence,

      Times of London (article topics): Frenchness of

      128 – 29; road racing interest, 44, 152 – 59, 161,

      Tour, 146 – 47; Pau tourism, 128, 129; Plym-

      165 – 66; television ownership, 55; Tour report-

      outh’s hosting, 124; rider characterizations, 170,

      ing, 48 – 50, 141– 49. See also Armstrong, Lance;

      173, 174 – 75; rider strategies /tactics, 142 – 43

      Boyer, Jonathan; LeMond, Greg; New York

      time trials, xiv, xvi, 31, 38, 56, 73, 170 – 71, 187

      Times (article topics)

      To
    ulon, addition to Tour, 29

      United States Anti- Doping Agency, 195

      Toulouse, in fi rst Tour, 26

      United States Cycling Federation, 153

      “Tour Club” category, sponsorship, 164 – 65,

      United States Postal Service (USPS) team, 184

      224n106

      US Bicycling Hall of Fame, 178

      Tour de France, overview, xii – xvii, 1– 7, 194 – 96.

      USPS (United States Postal Service) team, 184

      See also specifi c topics, e.g., Bobet, Louison;

      Desgrange entries; host towns, Tour de France;

      La Vache qui Rit promotion, L’Auto, 40

      print entries

      Vanderaerden, Eric, 158

      Tour de l’Avenir, 76

      Van Looy, Rik, 66

      Tour de Suisse, 44

      variety shows, host towns, 72 – 73. See also Brest

      Tour de Trump, 154, 157– 59, 181

      entries; Pau entries

      Tour DuPont, 154, 158 – 59, 181– 82

      Le Vélo, 20, 21, 25, 28

      tourism industry: Brest’s promotion, 115 – 16, 120,

      Véloce- Club Bordelais, 21

      125 – 26, 217nn28 – 29; media’s contribution, 57,

      Véloce- Club de la Belle Epoque, 85

      146; Pau’s tradition, 127– 30, 133, 136, 219n92,

      Véloce- Club de Levallois, 86

      219n99; and sporting culture, 11– 12; Werme-

      Véloce- Sport, 21

      linger’s promotional strategies, 72, 125

      Le Vélocipède Illustré, 15

      Tourmalet climb, 32 – 33, photo section

      Vélodrome de la Seine, 24

      Tour of America, 154 – 57, 161

      Vélodrome d’Hiver, 76

      Tour of California, 166

      Vélo Magazine, 97

      Tour of China, 159

      Vietto, René, 193, 226n69, photo section

      Tour of Germany, 44

      viewership statistics, 8, 60, 61, 150, 152

      Tour of Italy, 43 – 44, 63, 66, 101

      Vigarello, Georges, 201n7, 214n59

      Tour of Lombardy, 16

      “villages” for corporate sponsors, 165

      Tour of Oman, 165

      Vinokourov, Alexadre, 189

      Tour of Qatar, 165

      violence, spectator, xii, 27– 28, 147

      Tour of Spain, 44, 101, 158, 165, 172

      Virenque, Richard, 185 – 86, 187

      Tour of Switzerland, 44

      Vittel sponsorship, 165

      i n d e x

      251

      Voeckler, Thomas, 226n70

      Winock, Michel, 100

      Voet, Willy, 185

      Witt, Katarina, 182

      Vuelta a España, 44, 101, 158, 165, 172

      Women’s Tour de France, 161, 180

      World Anti- Doping Agency, 191

      Wanganui Herald, 45

      World Cup, skiing, 59, 173

      Watson, Harry, 47, 48

      World Cup, soccer, 150, 194, 206n52

      Weber, Eugen, 20, 138

      World Series, viewership statistics, 152

      Wermelinger, Élie, 52f, 70, 71– 72, 120, 125, 135

     


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