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    Selling the Yellow Jersey

    Page 42
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      Index

      Abran, Georges, 27

      Americanization debate, 54, 55, 58 – 59, 208n7

      Abt, Samuel, 146

      Amgen sponsorship, 165 – 66

      advertising and publicity: Amaury- initiated

      Anderson, Benedict, 202n8

      changes, 163 – 64; Americanization argument,

      Anderson, Phil, 178

      54, 58 – 59; broadcast media beginnings, 56,

      Anglade, Henri, 96, 174

      57, 58; clandestine type, 41, 63, 74 – 75; French

      Anquetil, Jacques: autobiography, 97; contracts /

      spending statistics, 74; Goddet’s resistance, 54;

      earnings, 66, 80, 91; in drug use debate, 108,

      Goddet’s staff, 70; in newspapers, 21, 35 – 37, 40,

      174 – 75, 195; international print coverage,

      68, 89 – 90; public opinion, 80 – 81. See also cor-

      169 – 72, 173, 174 – 76; manager of, 96; public

      porate sponsorships entries; publicity caravans

      persona, 90, 100 – 104, 106, 149; retirement

      agents, rise of, 96

      activity, 106, 174 – 75

      Agliano, Remo d’, 177– 78

      Anquetil, Janine, 101, 104, 172

      agriculture, France: Brest area, 120 – 21, 123; Brit-

      antihero persona. See Anquetil, Jacques

      tany’s artichoke production, 121, 123, 124, 218n57,

      Antoine, Jean, 54 – 55

      218n64; landowner statistics, 106, 215n91

      Appadurai, Arjun, 221n4

      Aimar, Lucien, 172

      Argentinian riders, 44

      A.I.O.C.C. (Association Internationale des Organ-

      Armstrong, Lance, 168 – 69, 182 – 90, 192, 195

      isateurs de Courses Cyclistes), 65 – 66, 210n75

      Arrighi, Giovanni, 201n5

      air time, statistics, 60, 199, 209n42

      artichoke production /confl ict, Brittany, 121, 123,

      Albert de la Bruhèze, Adri, 204n48

      124, 218n57, 218n64

      Alborghetti, Mario, 134

      Asia, early bicycling history, 18 – 19. See also Japan

      alcohol industry, 41, 80, 90

      Association Internationale des Organisateurs de

      Alcyon sponsorship, 36, 37, 39, 48, 86, 89

      Courses Cyclistes (A.I.O.C.C.), 65 – 66, 210n75

      Algeria, 11, 17, 44

      Astana team, 189, 190

      Alleluia sponsorship, 37, 87

      attire debates, in bicycling history, 14, 24

      Alps, addition to Tour, 30. See also mountain

      Australia, 44, 45 – 48, 177, 178, 204n3
    5, 207n88

      climbs

      Austrian riders, 44

      Alsace, 33, 112

      autobiographies, image- making value, 94 – 96,

      Altig, Rudi, 172

      97, 101

      Amaury, Émilien, 75

      Automobile Club Basco- Béarnais, 131. See also

      Amaury, Philippe, 161

      Grand Prix de Pau

      Amaury Group, 75 – 76, 78, 161– 63, 165 – 66

      automobile industry: and bicycle sales, 17– 18, 62;

      Amaury Sports Organization (A.S.O.), 163

      promotion strategies, 36 – 37; races, 20, 77, 131,

      America, Tour of, 154 – 57, 161

      134; support of Tours, 74 – 75, 155, 165

      American Flyers, 153

      Automoto team, 38

      242

      i n d e x

      Bahamontes, Federico, 146

      Brissonneau, Christophe, 191

      Ballon d’Alsace, 23, 30

      Britain: imperialism and sporting culture,

      Banque Nationale de Paris (B.N.P.), 77– 78

      11– 12; Pau presence, 128 – 29; soccer match

      Bartali, Gino, 94 – 95, 104 – 5

      attendance, 151; television broadcasting, 57, 149;

      Barthes, Roland, 97, 147

      television ownership, 55; Tour hosting, 123 – 24;

      Basco- Béarnais club, 131. See also Grand Prix

      Tour participation, 177

      de Pau

      British Petroleum, 63 – 64, 91

      baseball: attendance statistics, 151, 222n53; global

      Brittany culture. See Brest entries

      patterns, 12, 17, 203n21, 204n45; journalism’s

      broadcast media, French evolution, 55 – 58, 60 – 61.

      language for, 10, 203n6; Mantle- Anquetil com-

      See also radio coverage; television entries

      parison, 170; television broadcasting, 151– 52

      Brogan, Patrick, 146

      Bassons, Christophe, 186 – 88, 192

      Bruyneel, Johan, 184

      Bayard- Clément factories, France, 20

      Buchwald, Art, 218n64

      BBC, Tour coverage, 149

      budgets. See fi nancing /budgets, Tour de France

      Beaupuis, René, 69 – 70

      Buffet, Marie- George, 190

      Belgium, xv, 15, 38, 44, 66, 179, 183

      Burton, Tim, 153

      Berlin, Tour hosting, 161

      Berrendero, Julián, photo section

      Caen, 29, 110, 207n62

      Bertho- Lavenir, Catherine, 216n20

      California, Tour of, 166

      Besançon, addition to Tour, 29

      Calvet, Jacques, 79 – 80

      Bic team, 91

      Camellini, Fermo, photo section

      La Bicyclette, 21

      Campos, Christophe, 112

      bicycling history, overview: international com-

      Canada, transcontinental race, 44

      monalities, 9 – 16; local context impact, 16 – 19,

      Canal Plus, 150

      204n48; print media’s role, 19 – 21; professional-

      Canberra Times, 47

      ization beginnings, 15 – 16, 21– 22

      Carenso, Jean- Pierre, 162, 163

      Bidot, Marcel, 86

      Carmichael, Chris, 184

      Bijon, Councilor, 131

      cartoon portrayals, Tour de France, 28 – 29f

      biological passport system, drug testing, 190

      Casassus, Paul, 132

      Bitterman, Jim, 180

      Cassidy, Shaun, 152 – 53

      Blaye, publicity van description, 144 – 45

      Castro, Fidel, 17, 204n45

      Blondin, Antoine, 84

      CBS television, 149, 155, 156

      bloomer craze, 14. See also attire debates, in

      celebrity aspect, overview, 6 – 7. See also hero

      bicycling history

      persona

      Bobet, Jean, 62, 82

      Chadwick, Henry, 203n6

      Bobet, Louison: autobiography, 82, 95; back-

      Champion sponsorship, 164 – 65, 223n85

      ground, 82, 85, 87; Brest promotion, 122; earn-

      Chany, Pierre, 84

      ings, 91; hero status explanation, 149; personal

      Chapatte, Robert, 139

      manager, 96; retirement, 66, 106, 107; Stella

      cheating episodes, 23, 27– 28, 45, 97. See also drug

      sponsorship, 90; win record, 82

      use

      Bordeaux, in fi rst Tour, 26

      Chicago Tribune, 148, 175

      Bordeaux – Paris race, 16, 21, 25, 76

      China, 19, 159

      Bourvil, photo section

      Chirac, Jacques, 139

      box score, baseball’s, 10, 203n6

      Christian Science Monitor, 175

      Boyer, Jonathan, 148 – 49, 155 – 56, 157, 177– 78

      Christophe, Eugène, 32 – 33, 146

      Boyer, Winston, 177– 78

      Chupin, Mayor (Brest), 118, 119

      Brambilla, Pierre, 53, 146

      cigarette advertising, 90

      Breaking Away, 152 – 53, 179

      Cimino, Michael, 153

      Brest: economic challenges, 120 – 21; reconstruc-

      cinema culture, French infl uence, 4 – 5, 83, 167

      tion activities, 117– 19; tourism promotion,

      Circuit de Champagne, 87

      115 – 16, 120, 125 – 26, 217nn28 – 29

      Circuit de l’Ouest, 84 – 85, 87, 114

      Brest, Tour hosting: overview, 5, 111, 116 – 17,

      Circuit of France, 51

      126 – 27, 138; before World War II, 111– 16; after

      civil engineering corps, logistics support, 73

      World War II, 118 – 26, 218n68

      clandestine advertising, 41, 63, 74 – 75

      Briquet, Georges, 135

      “Clara” tale, 13 – 14

      i n d e x

      243

      Clarke, Jackie, 208n7

      also advertising and publicity; commercializa-

      class dynamics: in Desgrange’s vision, 93 – 94; in

      tion processes, overviews; Crédit Lyonnais;

      early sports history, 14, 17; Pau tourism, 128 –

      Peugeot; publicity caravans

      29, 219n97; Tour’s symbolism, 22, 93. See also

      corporate sponsorships, US racing, 153 – 54, 157–

      peasant character persona

      59, 181– 82

      Clément, Adolphe, 24, 25

      Costner, Kevin, 153

      Clerc, Patrice, 189

      costs: bicycles, 13, 20, 37; cycling teams, 62;

      Cloarec, Pierre, 87

      newspaper operations, 68. See also fi nancing /

      clubs, cycling, 83 – 88

      budgets, Tour de France; subventions, host

      CNN, Armstrong coverage, 182

      towns

      Coca- Cola sponsorship, 164, 165, 166, 223n85,

      Courcol, Jean- Pierre, 162, 163

      224n112

      crashes, 32 – 33, 46, 99, 134, 144, photo section

      Cofi dis team, 184

      Crédit Lyonnais, 76 – 79, 80 – 81, 85, 164 – 65, 166,

      Cointreau promotion, L’Auto, 40

      212n135, 223

      col de la Croix de Fer, 144

      Critérium du Dauphiné Libéré, 65

      col du Galibier climbs, 144, 185

      Critérium International, 163

      col du Puymorens, photo section

      Critérium National, 65

      col du Tourmalet, photo section

      Croix de Fer climb, 144

      Colette, 8

      Cuba, 12, 17, 203n21, 204n45

      collusion practices, Desgrange’s rules, 26, 27, 38

      cuisine, French infl uence, 4, 83, 166 – 67

      commercialization processes, overviews, 35 – 37,

      Cyclisme Magazine, 106

      53 – 54, 79 – 81, 88 – 93. See also advertising and

    &
    nbsp; Cyclo- Club Rennais, 87

      publicity; corporate sponsorships entries;

      publicity caravans

      Daley, Robert, 134, 143, 146, 149, 170, 171, 172

      commissaire général, logistics management, 69 –

      Dallas Morning News, 184

      70, 71– 72

      Darras, Christian, 91

      common language factor, baseball, 10

      Darrigade, André, 96

      community identity, role of print media, 10 – 11,

      Dauncey, Hugh, 19, 100, 226n70

      203n7

      Debray, Pierre, 80

      Compagnie Parisienne, 15

      de Las Cuevas, Armand, 182

      competitive cycling, emergence, 14 – 15, 19, 43 – 44

      Delgado (cyclist), 183

      Conmy, Jack, 159

      democratization and bicycles, 13

      consumerism. See advertising and publicity; com-

      Denmark, 18, 44, 177, 183, 194

      mercialization processes, overviews

      Derieux, Luc, 77

      Contador, Alberto, 189, 190, 191, 192, 194 – 95,

      Derrigade, André, 97

      photo section

      Desbordes, Michel, 220n136

      contracts. See salaries /contracts, cyclists

      Desgrange, Henri: automobile races, 36; back-

      Coors Classic, 153 – 54, 178, 222n57

      ground, 24; death, 51; New York Times cover-

      Coors- Z team, 181

      age, 48; political orientation, 24 – 25

      Coppi, Bruna, 95, 107

      Desgrange, Henri (and Tour de France): Brest

      Coppi, Fausto: and Anquetil, 101, 215n78; in Brest

      disputes, 114; creation of, 25 – 26; cultural vi-

      promotion, 119; death, 104, 105; mountain

      sions, 93 – 94, 112; fi nancing strategies, 39 – 40;

      climb style, 170 – 71; personal manager, 96;

      management style, 68; problems during fi rst

      public persona, 94 – 95, 105, 107, photo section;

      two races, 27, 28; radio coverage, 56; rider

      speed record, 101

      confl icts, 33, 34 – 35. See also itinerary and rider

      Cornet, Henri, 28

      rules, Tour de France; L’Auto

      corporate sponsorships, Tour de France: bicycle

      deterritorialization process, defi ned, 3, 202n8

      industry era, 35 – 38; business classifi cations

      Deutschlandtour, 44

      listed, 198; cyclist demands, 171– 72; Desgrange’s

      De Waele, Maurice, 38

      changes, 38 – 39; drug use impact, 194; Goddet’s

      Dewas, Jean, 70

      rule changes, 74, 212nn116 – 17; international

      Dietschy, Paul, 221n6

      share, 45 – 46, 160 – 61, 223n83, 223n85; Lévitan-

      Digne, Tour hosting, 220n136

      initiated changes, 164 – 65, 224n106; opposition

     


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