30. You can learn on the job, but that's no replacement for studying. If you want to be a great manager, read lots of books about managing. If you want to be a great salesperson, study up on that.
31. Your best days are not your yesterdays.
32. Never meet someone, or schedule any meeting, on a Monday morning or before lunch; no one's head is in the right place at those times.
33. If you use your head, you don't have to use your feet.
Index
A
Accountability
Allen, Marcus
Ambition
Ameer, George
American Dream Meadowlands
American Express
American League Championship Series
Amsterdam Restaurant
Anderson, Ottis
Anthony, Carmelo
Ashe, Arthur
Astor Group
Athletes and product promotion
Authentication
Autographs
B
Badar, David
Bagel factory
Baltimore, MD
Banks, Carl
Bar Mitzvah
Barry, Rick
Basketball
Batting cage, Yankee Stadium
Beliefs, core
Bensonhurst, NY
Berger, Mo
Berkowitz, Joan
Berra, Yogi
Best, surrounding self with
Black, the
Blackman, Marty
Bloomberg, Michael R.
Boeheim, Jim
Border Café
Boston Red Sox. See Red Sox
Boxing
Breen, Mike
Bricks, Yankee Stadium
Brooklyn
Bruney, Brian
Buffalo Bills
Burnout
Button, The
C
Cable TV
Campbell, Joseph
Camp Sussex
Cano, Robinson
Capacity
Caring
Car mats
Carpet, Yankee Stadium
Carrier Dome
Cascades restaurant
Cashman, Brian
Celebrities
Chamberlain, Joba
Change
Chasky, Mead
Cheating
Close, Casey
Coaching techniques
Coke
Collectibles
paired with dirt
Colorado Avalanche
Columbus room
Commitment
Compensation
Cone, David
Confidence
Connections
Consistency
Corriera, Scott
Corrigan, Boo
Credibility
athletes'
Crisman, Eric
Customers:
potential
requests
Cutty Sark Scotch Whisky
D
Damon, Johnny
Danbury, CT
Davis, Frank
Daydreamers
Death
Decision-making
Delgadio, Henry
Dewey High School
Diligence
DiMaggio, Joe
Dirt, stadium
Discipline
Diversity
Dodgers
Doormats
DuPre, Peter
E
Eagle, Bruce
E-mail
Emotional investment
Empathy
Encouragement
Entrepreneurs, successful
ESPN Zone
Essex Community College
Evelyn Sachs salon
Expectations
F
Faiola, Joyce
Faith
Falk, David
Fenway Park
Fight nights
First impressions
Flatbush
Football
Notre Dame
Ford
Ford, Whitey
Fort Lauderdale, FL
Foti, Peter
Foul poles, Yankee Stadium
Frazier, Walt
Free throw competitions
Friends, importance of
Frieze, Yankee Stadium
G
Gastric bypass surgery
Generosity
Gerome, Gary
Gerome, Tiny
Giambi, Jason
Giants
Giants Stadium
Gilbert, Rod
Girardi, Joe
Goals
Gold, Milt
Goldrick, Philip
Golf
Grand openings
Grass
Greater Baltimore Medical Center
Greenspun, Marty
Gross, Daryl
Grossman, Edie
Growth, personal
Gwynn, Tony
H
Hamm, Mia
Hard Rock Café
Harris, Franco
Heller, Kevin
Herman's
Hernandez, Keith
Hockey
Holiday Inn Crowne Plaza
Hooton, Burt
Hospitality industry
Howard Marlboro Group (HMG)
Hughes, Phil
Hyatt Hotels
I
IMG
Incentives
Inclusion
Inspiration
Instant gratification
Insurance settlement
Investment, emotional
Israel
“I Want to Thank the Good Lord” sign
J
Jackson, Alzie
Jackson, Reggie
Jardine, Scoop
Jerusalem
Jeter, Derek
Jewish Community House
JJ's Truths
Johnson, Richard
K
Kelly, Jim
Kelly, Pete
Kerper, Mel
Kids
Knicks
Konica Cameras
Krug, Scott
L
Lamping, Mark
Lawsuit settlement
Lee, Chick
Lee, Spike
Leonis, Chuck
Levine, Randy
Levy, Andrew
Levy, Eric
Licensing
Liederman, Bill
Lin, David
Lipeles, Donald
Lipton, Lee
Little League
Loberfeld, Sid
Louisville Slugger
Luck
M
Mackin, Hank
Madison Sports Management
Mahoney, Sean
Maimonides Hospital
Management:
influence on staff
Manhattan Media Ensemble
Mann, Bob
Mantle, Mickey
Marcus, Charlie
Margins
Marketing
Marlins Stadium
Matsui, Hideki
Mayor of the Black
McConkey, Phil
McNamara, Gerry
Meadowlands
Mean Joe Greene commercials
Media
Memorabilia. See Collectibles
Mentors
Messier, Mark
Mets
Miami, University of
MLB (Major League Baseball):
authentication program
negotiations with Yankees-Steiner and New York City
Molina, Jose
Monahan, Gene
Monroe, Earl (the Pearl)
Morris, Joe
Motivation
Mowatt, Zeke
Munson, Thurman
Musial, Stan
Mussina, Mike
N
National Sports Collector Convention
NCAA Men's Basketball Championship
NC
R-2160
New York City
New York City Marathon
New York Mets. See Mets
New York Yankees. See Yankees
NFC Championship
“No”
North Carolina, University of
Notre Dame University
O
Omnicom Media
Opportunity
Orangemen. See Syracuse University
P
Packer, Paul
Paperboys
Passion
Pasterell, Pete
Patience
Patterson, Floyd
Pavano, Carl
Pay raise
Payton, Walter
Pena, Tony
Pepitone, Joe
Pepsi
Persistence
Pertsas, Bobby
Pettitte, Andy
Pfizer
Pharmaceutical companies
Phone calls
Politics
Pop a Shot arcade games
Posada, Jorge
Positive attitude
Promotions
Publicity
Public School Athletic League (PSAL)
R
Raiken, Adam
Randolph, Willie
Rangers
Ransom, Cody
Raskin, Don
Rawlings
Red Sox
Rejection letters
Relationships
Retail store grand openings
Risk-taking
Ritz, Michael
Rivera, Mariano
Rizzuto, Phil (Scooter)
Robertson, Oscar
Rodriguez, Alex
Rodriguez, Ivan
Role models
Ronzoni
Rose, Billy
Ross, Jim and Alex
S
Sacrifice
Sandlot Wisdom
Satellite TV
Savage, Cliff
Schilling, Curt
Self-worth
Selling tips
Service industry
7UP
Sheppard, Bob
Shula, Don
Silver linings
Skylights restaurant
Smith, Dean E.
Smith, Howard
Smith, Ozzie
Sosa, Elias
Sperling, Rita
Sponsorships, athletes
Sporting Club
celebrity bartenders
fight nights
Sports Authority
Sports bar
Sports collectibles. See Collectibles
Sports speakers bureau
Stanley Cup
State of mind
Staubach, Roger
Steinbrenner, George
Steiner, Adam
Steiner, Brandon:
ability to make friends
and the Astor Group
as Bar Mitzvah
and Bill Liederman
builds relationships with Hard Rock clientele
and Camp Sussex
co-op at Maimonides Hospital
credibility with employees
daydreams
at Dewey High School
early life
elementary school years
establishes relationship with Notre Dame
falls in love with sports
family
favorite collectible
first autograph
first collectibles
first real job
and hospitality industry
insurance settlement
job as paperboy
job at Camp Sussex
job at Hard Rock Café
job at Holiday Inn Crowne Plaza
job at Hyatt Hotel
job at Sporting Club
job in bagel factory
learns about politicking
learns from kids
as Little League coach
as manager of Skylights restaurant
marriage to Mara Wagner
meets with Yankees management
moves to Baltimore
rejection letters
starts sports speakers bureau
at Syracuse University
Steiner, Cary
Steiner, Crosby
Steiner, Evelyn
Steiner, Irving
Steiner, Mara
Steiner, Nicole
Steiner Associates
Steinerisms
Steiner Sports
25th anniversary
and 2000 Subway Series
beginning of
beginning of collectibles business
capabilities of
and Curt Schilling
licensing capabilities
markets sports moments
most difficult project undertaken
negotiates with Red Sox
and Notre Dame
partnership with Yankees (see also Yankees)
purchased by Omnicon Media
relationship with MLB
represents most of 2000 Yankees and Mets
sells grass
sells stadium dirt
signs deal with Derek Jeter
signs Phil Rizzuto
strengths
works with Yankees to create official products
Yankees management asks questions about
Strawberry, Darryl
Strengths
Stubbs, Danny
Subway Series
Success
Super Bowl
Syracuse Steiner Sports Collectibles
Syracuse University
T
Tavern on the Green
Taylor, Lawrence
Teamwork
Technology
Therapy
Tigget, Isaac
Torre, Joe
Trainees
Tresh, Tom
Tribeca
Trost, Lonn
Trust
Turn 2 Foundation
Tusiani, Michael
21 Club
Tyson, Mike
U
Underselling
Unitas, Johnny
University of Miami
University of North Carolina
Urinals
V
Value, individual's
Veley, Michael
Vecsey, Peter
Vietnam vets
Vision
W
Wagner, Mara. See Steiner, Mara
Wailing Wall
Weaknesses
Weingarten, Mr.
Weisenburger, Randy
“What else?”
White, Kevin
Wiesenberger, Pete
Winfield, Dave
Winning
World Series
Worth, valuing
Wrigley Field
Wrong, acknowledging
X
Xanadu Shopping and Retail Center
Y
Yankees
lose World Series to Red Sox
negotiations with MLB and New York City
partnership with Steiner Sports
players represented by Steiner Sports
stadium demolition requests
works to create official products
Yankee Stadium
1976 renovation
batting cage
the Black
clubhouse carpet
Columbus room
dirt
final days of
foul poles
frieze
home plate signed by Red Sox
“I Want to Thank the Good Lord” sign
new
original bricks
players' stadium demolition requests
press release from Bloomberg about sale of
price of various items from
product stories
selling price
sign
urinals
YES Network
“Yes or Yes” theory
Yoo-hoo
Z
Zawackey, Peter
Brandon Steiner
Photo courtesy of Toshi Tasaki
Have Brandon Speak at Your Next Event! Visit BrandonSteiner.com or Call 1-800-759-SCORE
Sports Marketing Expert
Author. Brandon is also the author of The Business Playbook. Released in 2003, the Playbook quickly became a staple in sports management and entrepreneurship classes in universities nationwide. Its lessons help students and businesspeople alike take their game to the next level.
Speaker. Brandon gives seminars, keynote addresses, and speeches directed at improving management styles and customer relations by sharing personal lessons and business techniques that helped him find success. He visits universities, organizations, corporations, and professional sports teams to give presentations that help drive sales and run businesses more efficiently.
CEO. Brandon is the founder and CEO of Steiner Sports Marketing. Founded in 1987, Steiner Sports initially started as a way to pair athletes with corporations for promotions. Since then, it has transformed into the industry leader for sports memorabilia and has sold over 20 million autographs. Today Steiner has exclusive partnerships with teams like Notre Dame and the Yankees, and with dozens of players like Derek Jeter, Hank Aaron, and Peyton Manning. SteinerSports.com allows fans to buy a piece of their favorite team's history with the guarantee that every item is unique, high quality, and most important—authentic.
On the Internet. Brandon's new site, BrandonSteiner.com, gets countless hits every day from readers and fans who want to learn more about business. It shares priceless insights into what it takes to make it in the sports world. The “Ask Brandon” section lets readers directly correspond with Brandon, who answers any questions that they might have.
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