Vietnam protests, ref1
Vietnamese orphans airlift, ref1, ref2
Vine, Brian, ref1, ref2
Vine, Sarah, ref1
Volkischer Beobachter, ref1
Vossische Zeitung, ref1
Wall Street Journal, ref1
Walter, John, ref1
war debts, ref1
Warden, W. L., ref1
Wareham, Arthur, ref1, ref2
Washington Post, ref1
Waterhouse, Keith, ref1, ref2
Weekend magazine, ref1, ref2
Weekly Dispatch, ref1, ref2, ref3
Wells, H. G., ref1, ref2, ref3
West, Kanye, ref1
West, Richard, ref1
Whale, John, ref1
Whebell, Charlie, ref1, ref2, ref3
Wilhelm II, Kaiser, ref1, ref2, ref3
William, Prince, ref1
William (valet), ref1
Wilson, Harold, ref1, ref2
Wimbledon tennis championships, ref1
‘Win a Pub’ competition, ref1
Winchester, Simon, ref1, ref2, ref3
Wodehouse, P. G., ref1
women readers, ref1, ref2, ref3, ref4, ref5, ref6
see also Femail women’s suffrage, ref1
Wooldridge, Ian, ref1, ref2, ref3, ref4, ref5
working classes, ref1, ref2, ref3, ref4, ref5, ref6, ref7
World Cup (1966), ref1
York Minster, ref1
Younghusband, Peter, ref1
Youth, ref1
Zinoviev Letter, ref1
The young magazine entrepreneur turned newspaper mogul Alfred C. Harmsworth, known as Sunny to his parents and ‘the Adonis of Hampstead’ to his admirers. He is depicted here, c. 1900, shortly after he founded the Daily Mail newspaper. (© Culture Club/Getty Images)
The first Daily Mail of 4 May 1896. So much more enjoyable and easier to read than its rivals, its staff kept the reader foremost in mind from the very start. (Adrian Addison, courtesy of the British Library)
Young Esmond Harmsworth stands between his uncle, Lord Northcliffe, and father, Lord Rothermere, in 1915. Esmond became sole heir to the Harmsworth publishing empire following the death of his two elder brothers in the First World War. (© Hulton Archive/Stringer/Getty Images)
The first Viscount Rothermere was, declared Adolf Hitler, ‘one of the very greatest of all Englishmen… His paper is doing an immense amount of good’. The pair met on several occasions, including here in 1937 at the Berchtesgaden. (© ullstein bild/Getty Images)
Esmond Harmsworth sits resplendent in a vice chancellor’s cap and robes. However, by the time this photo was taken in the 1950s, the Daily Mail was being soundly beaten by the Daily Express. (© Baron/ Stringer/Getty Images)
David English, photographed here in 1971, was the hottest hack on the Daily Express of the 1960s. He would later become the boyish editor of the Harmsworthowned Daily Sketch and go on to rescue the Daily Mail. (© PA Archive/PA Images)
It was Buddhist billionaire Vere Harmsworth who decided to appoint David English to the editor’s chair, and to change the Mail from broadsheet to tabloid. By the mid-1970s, the threat from the Daily Express had been seen off. (© Frank Barratt/Stringer/ Getty Images)
The Daily Mail’s newsroom in Carmelite House on the Thames embankment near Fleet Street, 1913. Sunny Harmsworth would often stride through his newsroom handing out cigarettes and quietly issuing instructions to his editorial staff. (© PA Archive/PA Images)
David English on the microphone over 70 years later with senior executive Paul Dacre (sitting with arms crossed), as the paper prepared to pack up and leave Fleet Street forever. (© Clive Limpkin)
Twenty-two-year-old Paul Dacre – future Daily Mail editor – after his college newspaper won an award. As the son of a Sunday Express showbiz writer, Dacre always knew he wanted to follow his father into the newspaper trade. (© Leeds University Library)
Pictured here in 1980 in El Salvador, a shirtless Paul Dacre enjoys a poolside meal with other journalists. (© Michael Brennan)
David English brought Paul Dacre to London as deputy news editor and though he quickly rose through the ranks, the still painfully shy news editor’s preferred method of communication was by internal memo. (© Stewart Payne)
Paul Dacre took over from David English as Daily Mail editor in 1992. He is pictured here arriving at the Leveson Inquiry in 2012. (© Stefan Rousseau PA Archive/PA Images)
The future is digital. Newspapers are dying in print, but the Daily Mail is thriving globally online. MailOnline’s success has been driven partly by celebrity stories that run down its infamous ‘sidebar of shame’. See pp. 324-374. (© MailOnline)
Published in hardback in Great Britain in 2017 by Atlantic Books, an imprint of Atlantic Books Ltd.
Copyright © Adrian Addison, 2017
The moral right of Adrian Addison to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act of 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of both the copyright owner and the above publisher of this book.
Young Paul Dacre image in plate section reproduced with the permission of Special Collections, Leeds University Library.
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A CIP catalogue record for this book is available from the British Library.
Hardback ISBN: 978 1 78239 970 4
E-book ISBN: 978 1 78239 971 1
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