Abdul-Jabbar, Kareem, 16
Abrams, Jonathan, 151–52, 213
AccessIT, 119
Adsense, 61
Adult Friend Finder, 203
advertising, 7, 11, 67, 69, 84, 124, 130, 186, 218, 221–24
Bebo and, 200–202
Facebook and, 222, 226, 231–33
Hotmail and, 96–98, 100, 105
Hot or Not and, 6–7
keyword searches and, 221, 224
newspapers and, 122, 123
time spent interacting with, 229–30
Agassi, Andre, 71
Ahnold for Governor, 136
airplanes, 26
Alexa, 151
All detergent, 17–18
Allen, Paul, 35
Allen & Co., 202
AltaVista, 171, 221
Amazon, 114, 221, 233
American Express, 225
American Thermos Bottle Company, 24
Am I Hot, 7
Amway, 13, 240
Anderson, Chris, 63, 222
Anderson, Tom, 186–89, 191, 215
Andreessen, Marc, 39–54, 55, 58–61, 69, 93, 159, 185
Angwin, Julia, 185, 186
AOL, 54, 58, 100, 102, 127, 147, 202, 204, 218
Apocalypto, 108
Apple, 35, 41, 49, 90, 93
iPhone, 77
iPod, 138, 223
iTunes, 63, 109, 117
QuickTime, 190
Arendt, Hannah, 70
Aristotle, 72
Arrington, Michael, 60
Atlantic, 76
Atwood, Colby, 224
AuctionWeb, 144–49
automobiles, 26, 220
Avon, 36,37
Babysitting Circle, 193
Bangable, 8
Baran, Paul, 44, 69
Barksdale, Jim, 51–52
Beacon, 232–33
Beastie Boys, 108
Bebo, 60, 61, 71, 192, 196–202, 203, 204, 211, 213, 215, 218, 232, 242
Bell, Alexander Graham, 220
Bell Labs, 79
Benchmark Capital, 149, 151, 199
Berners-Lee, Tim, 38–40, 43, 44
Beveridge, Frank Stanley, 31
Bezos, Jeff, 114
Bhatia, Sabeer, 89–98, 100–104
Bianchini, Gina, 58–60, 69, 84–85
Biip, 203
Billpoint, 175, 176
Bina, Eric, 41–43
Birch, Michael, 192–202, 232
Birch, Xochi, 192–96, 199, 201
Birthday Alarm, 59, 194–96, 199
BlackBerry, 72, 76, 79
black-hat search engine optimization, 209–10
Blackplanet, 203
Blendtec, 135, 136, 138
Blockbuster, 232
Blodget, Henry, 114
Blogger, 69
blogs, 181–82
Flickr and, 184, 185, 190
Blue Man Group, 138
Borrell Associates, 224
Boston Phoenix, 111
Botha, Roelof, 12–13, 165, 178, 180
Brandeis, Louis, 224
brands, 127, 133, 134, 136, 138
Brin, David, 225
broadband, 114, 115, 121, 181
Brooklyn Museum, 118
Buchheit, Paul, 153
Buffett, Warren, 59
Buhl, Peter, 164
Buice, Susan, 106–8, 111–12, 115, 117–18, 120, 124–25
Burger King, 133
Bush, George W., 136–37
Business Insider, 233
Business Week, 34, 35
Butterfield, Stewart, 183, 185, 190
Buzznet, 203
CafeMom, 203
Calhoun, Craig, 70
Camel, 24
Canada Dry, 24
CAN-SPAM Act, 28, 82
Care2, 203
Carlisle, Doug, 103, 104
Carr, Kimball, 110
Cassidy, John, 51
Causes, 17, 246
CDs, 63, 76
Celebrity Apprentice, 18
Chafkin, Max, 151, 204
Challenger, 130–32
charities, 17–18
Charles Schwab, 52, 143
Chase Manhattan Bank, 186
Chen, Andrew, 13
Chen, Steve, 180, 190
Cheney, Dick, 136–37
Christiansen, Kim, 128
Citibank, 179
Clarium Capital Management, 179
Clarke, Alison J., 28
Clinton, Hillary, 14, 16, 136–37
Cloob, 204
CMGI, 167
CNET, 227
Coca-Cola, 126, 128–29, 134–35, 137, 138
Cohen, Adam, 143–45
Cohler, Matt, 151, 152
Collamore, Victor, 31
collective curation, 112, 126, 130
Columbia University, 206
commonality, 70
Common Sense Book of Baby and Child Care (Spock), 32
CompuServe, 100
Conficker worm, 210
Confinity, 162–66, 168–71
connectors, 229–30
consumer power, 127
conversion rates, 81
Cornell University, 206
Coursematch, 205
CozyCot, 204
Craigslist, 59, 67, 211, 231
Craven, Wes, 115
credit agencies, 225–28
Crispin Porter and Bogusky, 133
Crowd Control, 229
Crumley, Arin, 106–8, 111–12, 115, 117–18, 120, 124–25
Crushlink, 59, 80–83
Cryptonomicon (Stephenson), 163
Cuban, Mark, 222
culture, 70
CyberNet, 168
Cyworld, 203
Daily Kos, 182
Dart, Justin, 35
Dean, Howard, 17
Degrees of Connection, 213
De Jesus, Carmen Leilani, 204
Dell, 127
Department of Motor Vehicles, 225
Deutchman, Ira, 119
Deutsche Bank, 163
DeviantArt, 203
DeWolfe, Chris, 185–89, 191
Dickson, Tom, 138
Digg, 11
Digital Equipment Corporation, 46
Digital Filmmaker, 109
digital self, 71–72
direct selling, 25, 28, 36
Disney, 24
display screens, 76–78, 84
Dittrich, Dave, 210
Diversity Myth, The (Sacks and Thiel), 160, 179
Doerr, John, 52, 101
Dol2day, 204
Domino Effect, The, 134
Donnelly, Michael, 128, 134
door-to-door salesmen, 28–29
Dotbank, 170
dot-com boom, 167–68, 231
dot-com bust, 58, 59, 82, 84, 114, 218, 231
Dot.Con: How America Lost Its Mind and Money in the Internet Era (Cassidy), 51
DoubleClick, 6
double viral loops, 18, 61–62, 65
Dove, 135–38
Draper, Timothy C., 90–91, 95–98
Draper, William Henry, Jr., 90
Draper, William Henry, III, 91
Draper Fisher Jurvetson (DFJ), 89, 92, 95, 97, 100, 104
Earhart, Amelia, 26
Earth, 235–38
eBay, 11, 18, 59, 61, 64, 66, 69, 143–50, 154–57, 158, 175, 191, 207, 221, 241
Buy It Now on, 176
Facebook and, 232
PayPal and, 157, 168–70, 175–80, 217, 218
Ecademy, 203
e-commerce, 162, 220–21
Economides, Nicholas, 61
EepyBird.com, 129, 134
80–20 rule, 62–63
electricity, 26, 113–15, 220
Elftown, 203
Emerging Pictures, 119
eMoneyMail, 175
encryption, 160–61, 163, 164
Engines That Move Markets (Nairn), 113
Entertainment Weekly, 8
Eons.com, 203
Erwise, 39
eUniverse, 185, 186
Excite, 101
Facebook, 11, 12, 14, 18, 55, 60, 61, 66–69, 71, 72, 85, 151–53, 179, 192, 197, 203–9, 211–13, 215, 218, 219, 228, 237, 241
advertising and, 222, 226, 231–33
Beacon on, 232–33
Causes on, 17, 246
creation of, 205–6
MySpace and, 207–8
Facemash, 205
factor sparsity, 62–63
Fake, Caterina, 183–85, 190
Fandango, 232
FedEx, 138
feedback loops, 12, 44
FetLife, 203
Fidelity Investments, 13
Fieldlink, 161
50 Cent, 56
films, 32, 107–12, 117–20, 124–25
FirePower, 93–95
First Alert, 37
Fishman, Charles, 33
Fitzpatrick, Brad, 212
Flash, 79, 190, 214
Flash Gordon, 26
Flickr, 11, 60, 61, 66, 76, 182–85, 190, 243–44
Ford, Gerald, 228
Ford, Henry, 220
Fortune, 52, 165, 173, 189
Foss, Bill, 47
Four Eyed Monsters, 107, 111–12, 117–19, 124–25, 126–27
Fox Rothschild, 213
fraud, 172–75, 177, 229
friends, 72
Friendster, 60, 64–66, 67, 150–52, 186–89, 194, 196, 204, 205, 211, 213, 218
FTC (Federal Trade Commission), 28, 82
FTP (file transfer protocol), 38, 40
fubar, 203
Fujitsu, 51
fundraising, 14–18, 214
Futurama, 26
Gadget Ads, 61
Gaia, 203
Game Neverending, 183, 184
Gates, Bill, 35, 52–54, 101, 103, 104, 220, 220n
Gateway, 155
Gausebeck, David, 173
Gen Art, 111
General Electric, 101
GhostNet, 211
Gibson, Mel, 108
Gilder, George, 41
Girard, René, 166
Gladwell, Malcolm, 229
Gmail, 105, 153, 225
gMoney, 175
Goings, E. V. “Rick,” 36–37
Goldman Sachs, 53, 58, 177–78
“Good Country People” (O’Connor), 28
Google, 55, 59–61, 63, 64, 66–69, 77, 84, 134, 135, 153, 165, 186, 198, 202, 208, 209, 219, 221, 224
Ads, 218
cybercriminals and, 209–11
PayPal and, 177
privacy and, 225–29
Video, 117, 135
YouTube and, 191, 218
Gopher, 38, 40
Gore, Al, 77–78, 136
government, 225–29
Green ordinances, 28
Griffith, Jim, 146
Grobe, Fritz, 128–30, 134–35, 138
Grono.net, 204
Guardian, 5
Gulag Archipelago, The (Solzhenitsyn), 160
G Unit Records, 56
hackers, 75, 80, 186, 210–11, 226
Harris, Bill, 171
Harvard Crimson, 206
Harvard University, 68, 80, 205–6
Healy, Pete, 126, 133–34, 138
Heckencamp, Jerome, 150n
Hewlett-Packard, 58, 90
hi5, 13, 203, 204
Hitchhiker’s Guide to the Galaxy, The (Adams), 3
Hobee’s, 60, 160
Hodder, Mary, 74–75
Hoffman, Reid, 165–66, 168, 177–79,213
Honda, 135, 136
Hong, James, 1–9, 11–12, 67, 216–17
Hotmail, 11, 18, 68, 81, 95–105, 158, 193, 195–96, 218, 237, 240
Hot or Not, 1–9, 11–12, 59, 67, 99, 190, 205, 217, 218,239
House Beautiful, 24
Hudson’s, 25, 31
Huffington Post, 182
Hughes, Chris, 14, 206
Hulu.com, 109, 120, 233
Hurley, Chad, 180, 190
Iconix, 215n
ICQ, 104, 158
iCrossing, 127
identity, 70
identity theft, 224, 226, 228–29
IFC (Independent Film Channel), 118
Igor, 174–75
I Love Lucy, 34, 222
Imeem, 203, 242
Inc., 151,204
Industry Standard, 167
influencers, 229–30
Intel, 79
Atom, 78, 79
Internet, 41, 44–45, 50, 52–54, 69–70, 114, 220, 235
ubiquitous, 76, 83–84
World Wide Web, 38–45, 48, 50, 51, 53, 54, 70, 71, 158, 220
Intuit, 171
iPhone, 77
iPod, 138, 223
Iraq in Fragments, 108–9
IRC-Galleria, 204
Irish Times, 201
iTunes, 63, 109, 117
Iwiw.hu, 204
Jackson, Eric M., 169, 170, 176
JavaSoft, 89–90, 93–95
JibJab, 136–37
Jobs, Steve, 35, 152
Johansson, Scarlett, 16
joke cycles, 130–32
Jordan, Jeff, 179
JumpStart Technologies, 82–83
Juno, 81, 98
Jurassic Park, 46
Jurvetson, Steve, 81, 89–92, 95, 98, 101–2, 104
JustGive, 17, 247
Kaganof, Aryan, 108
Kahn-Leavitt, Laurie, 27
Karim, Jawed, 190
Katz, Andrew, 213
Kazaa, 246
Kealing, Bob, 25
Kentis, Chris, 109–11
Kerr, Donald, 226
Kerry, John, 136
Kleiner Perkins, 101, 213
Lafley, A. G., 127
Lair, The, 115–17
language, 235
Lasn, Kalle, 70
Late Show with David Letterman, The, 129, 134
Lavelle, Adam, 127
Lemonlink, 193
Levchin, Max, 158–65, 167, 172–75, 177–79, 216–17
Lewis, Michael, 131
Liar’s Poker (Lewis), 131
Liew, Jeremy, 56, 144–45
Lightspeed Venture Partners, 56, 144
LinkedIn, 11, 18, 61, 64, 179–80, 203, 211, 213, 241
Lion’s Gate, 110
LiveJournal, 212
London bombings, 182
Longley, James, 108–9
long tail, 62–63
Long Tail, The: Why the Future of Business Is Selling Less of More (Anderson), 63, 222
Lord of the Rings, The (Tolkien), 160
Lotame, 229–30, 245
Love God, 107
Luntz, Maslansky Strategic Research, 138
Lycos, 9, 221
McAuliffe, Christa, 130
McCain, John, 16, 136–37
McCracken, Ed, 47
McDonald, Gary, 25, 31
McLuhan, Marshall, 70, 72
McNealy, Scott, 225
Macs, 39, 43, 44, 49, 50
Maffei, Gregory, 103
magazines, 184
MagicFX, 149–50
Malone, Barry, 199
malware, 210–11
Mandalay Filmed Entertainment, 119
Mann, Michael, 108
Manzo, John, 71
marketing, 11, 13, 222
behavioral, 224, 225
see also advertising Marten, Ethan, 110, 111
Maslansky, Michael, 138
Match.com, 151
Mayo, Bud, 118–19
MCI, 96
media coverage, 74, 228
Meet Me, 7–8
Mekanism, 245
Menlo Ventures, 100, 103
Mentos, 126–30, 133–35, 137–39
Miami Vice, 108
MicroGiving, 247
microprocessor chips, 76, 78–79, 84, 154
Microsoft, 17, 35, 49, 52–53, 73, 94, 102, 159, 202, 208, 209, 218, 220
Hotmail and, 101–5
Internet Explorer
, 53–54, 101
PayPal and, 171–73
Windows, 39, 42–44,49–50, 52–54, 101, 172
Windows Live, 105
Windows Media, 190
MidasWWW, 40
Miller, Charlie, 80
mimetic desire, 166–67
Mississippi Burning, 120
Mixi, 204
money, 40, 235
Monfriend, Andy, 229–30, 232
Monster.com, 195
Moore, Gordon, 154
Moore’s law, 154, 225
Morgan Stanley, 52
Moritz, Michael, 91
Mosaic, 41–54, 69, 89, 158
Moscowitz, Dustin, 206
Moveon.org, 232
movies, 32, 107–12, 117–20, 124–25
MSN, 101–3, 135, 198
MSN Hotmail, 104
Mueller, Glenn, 46
multitasking, 75–76
Murdoch, Rupert, 66, 102–3, 189, 192
Museum of Modern Art, 24
music, 32, 63, 74, 76, 115–17, 120
Musk, Elon, 171–73
My.BarackObama (MyBo), 14–15
MySpace, 11, 13, 18, 59, 60, 61, 66, 69, 71, 76, 85, 112, 117, 137, 152, 185–91, 192, 196–200, 202, 203, 204, 211–13, 217, 219, 233, 241
advertising and, 222, 226, 231
Facebook and, 207–8
News Corp.’s purchase of, 66, 189
widgets on, 214–16
MySpace: The Battle to Control the Most Popular Website in America (Angwin), 185, 186
Nairn, Alasdair, 113
Napster, 117, 158, 246
Napsterization.org, 74–75
NASA, 130–32
National Center for Supercomputing Applications (NCSA), 39, 41–43, 45, 46, 48–49, 51
National Public Radio, 133–34
negative-feedback loops, 12
Negroponte, Nicholas, 220
netbooks, 79
NetMeridian, 159
Netscape, 48–54, 58, 89, 91, 94, 101, 137, 158, 159, 218, 240
network effects, 43–44, 61, 68, 168, 207, 235–37
New England Patriots, 167
News Corp., 66, 102–3, 189, 190, 191, 200, 202
newspapers, 32, 120–24, 184
Newsweek, 8, 137
New Yorker, 8
New York Times, 5, 45–46, 122–24, 186, 213, 232
NeXT, 39, 90