Skinny Dipping
Alicia M Kaye
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SKINNY DIPPING
By Alicia M Kaye
Skinny Dipping
By Alicia M Kaye
Copyright © 2014 Alicia M Kaye
All rights reserved.
The right of Alicia M Kaye to be identified as the Author of the Work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.
No part of this publication may be reproduced, or transmitted, in any form of binding or cover other than that it is published and without a similar condition being imposed on the subsequent publisher, or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the copyright holder.
This is a work of fiction. Names, characters, places and incidents are a product of the author’s imagination. Any resemblance to actual events or persons, living or dead, is entirely coincidental.
Highbury Aquatic Centre
Silver Swimming Chain
Silver Family Leisure Group London N5
Miss Sophie Smart
Junior Executive
Clarks, Clarks and Clarks Advertising Agency
55 Dean Street
London
SW1Y 4JW
28 July 2007
Dear Miss Smart,
I am writing to express my sincere gratitude for your handling of my account while I have been absent on my eighteen-month sabbatical. You operated using initiative, needed little assistance, understood our family vision and created the thoughtful advertising campaign ‘Swimming is for Living’. I was very pleased with the results of the campaign, which led to a two-fold increase in membership, a much greater success than anticipated.
I am now back as the acting director of the ‘Silver Family Leisure Group’ and would be delighted to work with you again on the next commercial to further advertise our swimming centres. Please contact me at my temporary office location at the Highbury Aquatic Centre.
Please find enclosed the draft contract for continuation of services for your perusal.
Sincerely,
Matthew Silver
Director
From: Matthew.Silver@SilverSwimmingChain
Sent: 20 August 2007 10:58
To: Sophie.Smart@ClarksAdvertisingAgency
Subject: Re Idea Generation Stage - Animation Idea
Dear Sophie,
Thank you for welcoming me back. Your assumption is spot on. Getting on top of things after eighteen months away has made me incredibly busy. Yes, I continue to operate from the Highbury Aquatic Centre. The swimming chain is my pet project. Besides, I love the water.
Please don’t worry. Working from an office at the swimming centre will not create a technical barrier. I promise to be technically savvy. I too believe in using technology to create efficiencies in our communications, and confirm my transition from snail mail to email.
There is no need for you to speak with your Information Technology Department. I have received your emails. My inbox backlog included several messages from you, sent over the last month.
If ever you can’t reach me again, contact Eve. She is the resident swimming coach at the Highbury Aquatic Centre and covers reception. For the time being, Eve is acting as my personal assistant. I am still yet to identify a bright, trustworthy individual to help in a full-time capacity.
You rightly suggested my timely feedback is absolutely necessary in the Ideas Generation Stage (the first step in an advertising campaign.)
To comment on your idea, the art sketches you sent are brilliant. However, using real people and real faces may connect better with the local community.
You also asked me a question: what is my favorite sea creature? A dolphin.
Don’t feel any matter is too small for my attention. Now I am back, I insist on being involved in all parts of my business, including this advertising campaign, every step of the way.
Warm regards,
Matthew Silver
Director
From: Matthew.Silver@SilverSwimmingChain
Sent: 10 September 2007 15:39
To: Sophie.Smart@ClarksAdvertisingAgency
Subject: Re Idea Generation Stage - Meeting Agenda
Dear Sophie,
I apologize for cancelling the last few meetings you've set up. Regrettably, I’ve been preoccupied with another part of the ‘Silver Family Leisure Group’ – the hotel arm – which is in dire need of energy, revitalisation, and renovation.
The Highbury Aquatic Centre is still my base. Also, the new personal assistant did not work out. Again, Eve has stepped up as my temporary personal assistant. She mentioned she has spoken to you several times this week. Eve encouraged me to reschedule another meeting to help us both get on the same page. She reminded me of your past invitation to join you at the ‘London Annual Advertising Awards’ (in your email you mentioned the event as a gala evening), tomorrow night.
This would be a perfect opportunity to get together and discuss the new campaign. I trust you won’t mind my late acceptance, as I would be most pleased to finally meet face to face.
Kind regards,
Matthew Silver
Director
Chapter 1
